The diploma thesis focuses on the internet marketing and its use in promoting tourism in Slovakia. It describes forms of promotion of a tourism destination, compares different media types and focuses more on the internet as a marketing medium. Selection of the best internet marketing tools applicable for destination promotion are presented. It also introduces Slovak tourism entities and the most important websites presenting tourism in Slovakia. The work describes current use of internet marketing tools promoting Slovakia and compares them with examples used by other destinations. This is followed by specific suggestions, how can described internet marketing tools be applied. Thesis deals with topics such as social media and YouTube, development of satellite websites, and paid advertising in search engines. The work includes practical proposal of a PPC (Pay-Per-Click) campaign. Part of the thesis is devoted also to use of the mobile marketing and various web applications. In the future, already strong trend of internet marketing will further increase in its importance. The goal of this diploma thesis is to propose applicable mix of internet marketing tools, which would significantly improve the position of Slovakia in the world tourism.

The Brdy-Vltava destination lies in Central Bohemia region between the Brdy highlands and the river Vltava and has potential for tourism. But nowadays there is no organization of destination management and promotion. Promotion is not unified and coordinated. The purpose of this thesis is to propose which organisation should deal with management and promotion of the destination. The other aim is to propose activites of promotion and management and a way how to increase awareness of the destination. The author use the information not only from related literature but also from work experience for the town of Dobříš and Local action group Brdy-Vltava o.p.s.

The thesis is devoted to marketing study of the tourist destination Kutna Hora. It defines basic terms about destination marketing - marketing analysis, market segmentation, marketing strategy, marketing mix and implementation plan together with the control. A marketing study is concerned in the particular destination of Kutna Hora. After an introducing of a destination Kutna Hora is made an analysis of the destination background. The thesis is primarily focused on the Italian Court in Kutna Hora. Furthermore there is made an analysis of a visit rate of historical buildings in the city. The conclusion summarizes the major gaps and barriers to the development of the tourism with offering other possible solutions.

Spiš region is one of the most interesting regions in Slovakia. It has many natural and cultural monuments, sports and recreational facilities and other tourist attractions. This natural and cultural heritage is of transnational importance. Moreover, the unique combination of diverse attractions, which are concentrated in a small area, is the main source of competitive advantage. The thesis is focused on the analysis of conditions for development of tourism and analysis of marketing activities of the region. First, we assessed the primary and secondary offer of the destination. Although it is relatively wide, the problem is its concentration in the larger tourist centers and cities, often poor quality of services or inadequate price for offered quality. On the field of marketing activities, two main ideas for support of the development of tourism are proposed. Firstly, it is a clear definition (geographically) of the region as a destination. Secondly, an existance of a tourist organization that would promote cooperation between individual entities and public sector and create a single marketing strategy for the region Spiš is proposed. Spis region has a great potential for tourism, but needs to use and develop constantly.

The aim of this thesis is to prepare a marketing strategy for the tourism destination Bad Oeynhausen. The theoretical part is focused on the specifics of the destination marketing and management. The other part brings a marketing strategy for Bad Oeynhausen which is based on the analysis of the tourism potential and marketing activities of the tourism agency Staatsbad Bad Oeynhausen GmbH.

This diploma thesis focuses on development of tourism in terms of regional development on example of region of Slovacko. The primary objective of my thesis is to identify main challenges and barriers of further development and to provide recommendation and suggestions for development of tourism in the region of Slovacko. The first part of my thesis introduces the general role of tourism in regional development. Here, I describe conditions and background of tourist development both in the Czech Republic and in the European Union. As tourism is a significant part of national economics I pay attention to relation between development of tourism and national economy. Furthermore, there is a definition of the Concept of national tourism policy which specifies different authorities dealing with the management of tourism at various levels. The second part of the thesis deals with the region of Slovacko, its definition and basic characteristics with specific emphasis on the region's high tourism potential. The practical part analyses a role of the Association of entrepreneurs of tourism in the Hodonin district. There is a characterization and evaluation of the association's activities and projects that have been approved and implemented in the region of Slovacko. Based on my questionnaire survey given to the members of this association I try to find out what the major barriers of the tourism development are and how to reduce the obstacles. The conclusion summarizes the main barriers and limits and on the basis of the analysis I formulate recommendations and suggestions for further activities in the region.

Kutná Hora is a beautiful historical city and one of most significant tourist destinations in the Czech Republic. Taking its importance into account the historical city centre of Kutná Hora became UNESCO World Heritage Site in 1995. In spite of this international recognition, the town currently has to face the problem of the decreasing number of visitors as well as their short stay. The aim of my thesis is to describe the current commercial communication of the Kutná Hora city implemented mostly by local tourism agency and to analyze its future potential. Another objective is to suggest improvements of city marketing in order to increase the city's tourism profit in future. The thesis explains the principles of marketing strategies for tourist destinations demonstrated by the example of the city of Kutná Hora. The result is based on classified literature, my own research and data delivered by experts working in the tourism field. The author gives practical recommendations which could be a basis for the future destination management of Kutná Hora city.

Networking - building up professional and social relationships and their maintainance in the most compact network possible - that is one of key activities of todays' companies. Creation of new contacts is for a non-profit organisation (e.g. a destination company) next to essential. This thesis gives a theoretical background by description of networking mechanism, his importance and his use in professional organisations. Then the analysis should describe the situation in the Czech Republic: how tourism organisations apply networking in communication with interest groups in the destination, because successful networking could notably help promote the destination to its (potential) visitors.

Topics of this thesis are principals of Regional policy within European Union and possibilities of gaining donations from EU funds for the projects. It is demonstrated on the concrete project of Regional centre for tourism in Horažďovice. The thesis is focused on destination management and possibilities of implementing it on this project. The output of the thesis is the solution for future activities and better managing of the regional centre according to the executed analysis and questioning.

The aim of this thesis is to evaluate marketing activities of the regions Prague, Karlovy Vary and South Moravia in the area of meeting industry and to suggest recommendations to increase their marketing effectiveness in this area. In the theoretical part, the concept of destination marketing is explained and the meeting industry is characterized. In the practical part, the prerequisites of the Czech Republic for meeting industry are assessed. Subsequently, the potential of each individual region is evaluated as well as their marketing and especially promotional activities. For the overall evaluation the SWOT analysis is used. Finally, by means of synthesis, the recommendations to improve marketing presentation of the Czech Republic and individual regions as convention destinations are formulated.