No description available.

No description available.

No description available.

No description available.

Typescript (photocopy). / Digitized by Kansas Correctional Industries

by Lam Bik-yan Ruby, Lau Chuk Man Jacqueline. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaf 76). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / ACKNOWLEDGMENTS --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- LITERATURE REVIEW --- p.3 / Market Segmentation and Product Positioning Strategies --- p.3 / Customer's Purchasing Behavior --- p.5 / The Needs and Wants of Clothing and Accessories --- p.6 / Theories of Fashion Adoption --- p.6 / Factors Affecting the Needs and Wants of Fashion Merchandises --- p.8 / Effects of Fashion on the Shopping Habits --- p.10 / The Hair Accessories Business --- p.10 / Chapter III. --- MARKET SURVEY --- p.12 / Objective --- p.12 / Methodology --- p.12 / Limitations --- p.13 / The Questionnaire --- p.13 / Sample Size --- p.14 / Processing of Survey Data --- p.14 / Survey Findings and Interpretation --- p.14 / Chapter IV. --- FOCUS GROUP STUDIES --- p.17 / Purpose and Objectives --- p.17 / Compositions --- p.17 / Issues Discussed --- p.20 / Findings --- p.21 / Implications --- p.24 / Chapter V. --- "INTERVIEW WITH HAIR ACCESSORIES ENTREPRENEUR IN HONG KONG, CHERRY CHAU" --- p.26 / History of the Cherry Chau Creations --- p.26 / The Cherry Chau Concept --- p.27 / Conclusion --- p.30 / Further Advice --- p.30 / Chapter VI. --- THE BUSINESS PLAN --- p.33 / Executive Summary --- p.33 / The Enterprise --- p.36 / Market Analysis --- p.37 / Products and Services --- p.41 / Marketing Strategies --- p.45 / Operations --- p.49 / Management and Organization --- p.52 / Risk Reduction Strategies --- p.55 / Exit Strategies --- p.56 / Financial Data --- p.56 / Capitalization and Structure --- p.63 / APPENDIX --- p.64 / BIBLIOGRAPHY --- p.79

Thesis (Ph.D.)--The Ohio State University, 1999. / Co-advisers: Marsha A. Dickson, Sharron Lennon. Includes bibliographical references.

This study explored the effects of counselor dress style and counselor and subject gender on clients' expectations about counseling. Two hundred fifty undergraduate students were given Tinsley's Expectations About Counseling questionnaire. Dress style was shown to have no effect on the expectations measured. Significant main effects were found for client gender, counselor gender and their two way interaction on the measures of responsibility, acceptance, confrontation, empathy, genuineness, tolerance, trustworthiness, concreteness, and immediacy. Post hoc analysis revealed that both male and female participants had higher expectations of female counselors than male counselors. Participants of both genders also expected female counselors to be more confrontive, genuine, trustworthy, concrete, and accepting than male counselors. They also had a higher expectation that counseling would address their immediate concerns.

No description available.

No description available.