The Internet of Things and connected devices has been getting more and more recognition in multiple industries the last few years. At the same time, the gathering of data is withholding a more central role for both companies and civilians. One type of Internet of Things is enabled by telecommunication Service Providers(TSP)providing SIMcards in devices, functioning by an advanced telecommunication infrastructure. This study aims to examine how these TSPs can leverage data generated by the communication infrastructure, by providing an additional data-as-a-service (DaaS) to current customers. The study was done at a global TSP within the area of SIM-fleet management/IoT enablement. The number of industries that are starting to connect devices are growing extensively, to get all types of information regarding the devices ranging from electricity-usage & geocoordinates to performance or other useful information. The data that is sent by the SIM-card belongs to the customer, and the TSPs does not access it. However, the telecommunication infrastructure generates data created by the communication of the devices, which is gathered by the TSP. Since a huge amount of data is attained by the TSP offering the infrastructure, the aim for this study is to examine eventual obstacles and opportunities of a DaaSoffering. How the data is to be delivered, customers connectivity-needs and how current insights streams are delivered are examples of subjects the study will examine. The work has its foundation in a theoretical reference frame and a qualitative empirical study. The theoretical reference provides a theoretical overview of the industry's development and earlier research within the area. It was created by conducting a literature study combined with reports provided by trade organizations and other stakeholders. The empirical study contains 6 interviews with employees at a global TSP, with an extensive history of connected devices. The two parts were then compiled in order to compare the result with the theoretical background. It appeared that a lot of the challenges of developing a DaaS from the result agreed with the theoretical reference frame. The customers' differences in connectivity-maturity was shown to pose a great challenge to standardize a DaaS-offering, and the clients analytical needs were dependent on the same premises. Furthermore DaaS is considered to have a great effect on the industry's future development, / Internet of Things och uppkopplade produkter har blivit ett allt vanligare begrepp inom flertalet branscher. Samtidigt har datainsamling blivit en mer central del av alltifrån affärsmodeller till något vanliga konsumenter har i åtanke. En variant av Internet of Things tillhandahålls genom SIM-kort i produkter, som tillhandahålls av operatörer, och funktionerar genom kommunikationsnätverk. Denna studie är en akademisk utredning kring hur dessa operatörer kan utnyttja data genererat från telekommunikations-infrastruktur till en tjänst för nuvarande kunder. Studien är utförd hos en global operatör inom området av SIM-fleet Management/IoT-enablement. Fler och fler industrier går mot att koppla upp produkter för att få information kring alltifrån prestanda, elanvändning hos produkten, geografisk position eller annan information som önskas. Den data som skickas tillhandahålls av kund, vilket operatören inte har någon tillgång till. Dock så genererar kommunikationen i sig data genom kommunikationsnätverket, som operatören samlar in. I och med att mängder av data blir tillgänglig för operatörerna som tillhandahåller infrastrukturen, är syftet med denna rapport att undersöka eventuella hinder och möjligheter att erbjuda kunder ytterligare data som en tjänst i sig. Hur datan ska levereras, kundernas analysbehov och hur nuvarande insikter levereras är några exempel på det studien utreder. Arbetet grundar sig i en litteraturstudie och en kvalitativ empirisk studie. Litteraturstudien ger en bakgrund och teoretisk överblick kring branschens utveckling och litteraturens syn på området. Detta gjordes genom vetenskapliga publikationer samt diverse rapporter från branschorganisationer och intressenter. Den empiriska studien genomfördes genom 6 intervjuer med anställda på en global operatör med lång historisk inom uppkopplade produkter. De två delarna sammanställdes sedan för att jämföra resultatet med den teoretiska bakgrunden. Det visades sig vara mycket i resultat som stämde överens med de teoretiska aspekterna kring utmaningar med att erbjuda Data-as-aService (DaaS). Kundernas olika mognadsgrad i sin uppkoppling visades sig vara en stor utmaning i att standardisera en DaaS, och kundernas analysbehov gick ofta isär på samma premisser. Vidare anses DaaS ha stor påverkan på hur branschen fortsätter utvecklas i framtiden, och konsensus är tjänsten i framtiden kommer bli mer och mer datadriven.

According to the United States Government’s Federal Procurement Data System (FPDS), in 2016 the Government awarded contracts worth over $472 billion. While the majority of these contracts were for products, the Government spends an average of over $76 billion per year on professional services. Roughly 28 percent of these funds go to small businesses, as classified by the Small Business Administration. Supporting Government contractors, several firms provide nearly complete market information on Federal Business (FedBiz) contract opportunities through Data as a Service (DaaS) offerings. Such services create a unique environment where nearly complete information about upcoming opportunities is available to anyone for a price. Businesses need to understand the value of such data services and ask questions about how best to use them. This gives businesses a very unique information resource in a very unique market and should cause firms to adapt by developing new and different ways to become more profitable. The goal of this research is to provide conceptual insights into the impact of FedBiz DaaS on the Government marketplace itself and on the resource mix of Government contractors. The results of this research show that businesses that adopt FedBiz DaaS increase revenue and win more contracts. Implementation of FedBiz DaaS resources leads to an improved Competitive Position for a company; changes to staffing, roles, and processes for a company’s Organizational Capabilities; and changes to the Competitive Intensity of the overall marketplace. / Business Administration/Strategic Management