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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Stoppa matcherna! : En jämförande undersökning av två tidningars gestaltningar av händelserna i samband med Davis Cupmatcherna i Båstad 1968 och 1975

Lind, Rasmus January 2021 (has links)
This essay sheds light on the protest events in connection with the Davis-Cup matches in Båstad in 1968 and 1975. They are relatively close in time, touch on the same sports competition, similar issues, engage largely the same group of protesters and were the subject of enormous media interest. When looking at the events in Båstad in a retrospective light, the event in 1968 is reflected much more strongly than the event in 1975, in this essay this imbalance will be examined in more detail. The main purpose of the essay is to, based on articles in Svenska Dagbladet and Dagens Nyheter, comparatively investigate how these newspapers may have shaped the historical image of the events in connection with the Davis Cup matches in Båstad in 1968 and 1975. The theoretical framework is based on framing theory, which shows how media's representations of reality affect people's perceptions, how media, in some ways but not others, reproduces and disseminates different power centers’. The choice of the theoretical framework rests on the thesis that the newspapers' depiction of the events created a historical picture of them. The newspapers visualize the reality according to preferences that they find to be rewarding now. The essay's methodological starting point is both quantitative and qualitative as it consists of a conventional content analysis on the one hand and is inspired by a quantitative four-step model that is connected to the framing theory on the other. The results show that the framings of the newspapers can be linked to the different course of events of the protests, as well as the modernization of social institutions, in particular sports. In 1968, the white sport was still white, but the events in Båstad nullified the possibility of seriously claiming that sports and politics did not influence each other. The similar framings of the newspapers in 1975 also show how far the abolition of authority had come. Sport was opened to the world and to politics, modernized and democratized and is today more democratically governed than before.
2

Marketingová komunikace sportovců prostřednictvím sociálních sítí / Athlete's marketing communication through social networks

Špetlík, Jakub January 2017 (has links)
No description available.

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