This thesis seeks to first understand why individuals play Guitar Hero and Rock Band. Several motivational factors are looked at including fantasy, self-esteem, self-efficacy, and the desire to play a real instrument. In addition to the motivation factors, the communication theories of uses and gratifications and deficient self-regulation are used to define the gamers who play Guitar Hero and Rock Band. Once the paper defines a theoretical framework, a survey is used to test the variables. The significant findings are then discussed and suggestions are made as to how these games can more effectively be used as marketing tools for guitar manufacturers and music companies.

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This dissertation attempts to expand our understanding of the deficient self-regulation (DSR) of Internet use and media habit development. Drawing from a social cognitive perspective, DSR is described as lapses in effective self-control that are self-corrected over time. A shortcoming in this area of research is that factors relevant to the technology that may encourage the development of DSR or media habits are rarely, if ever, discussed. A large focus of existing research is instead narrowly placed on individual factors that motivate DSR and media habits. An extension is proposed to theory on DSR in this dissertation by examining the role played by novelty perceptions of technology. In the initial stages of technology use, when perceptions of novelty generally grow, perceived novelty is hypothesized to elicit a state of flow, which in turn diminishes the subfunctions of self-regulation and provokes DSR. The relationship between perceived novelty and flow is moderated by psychosocial problems, boredom proneness, and self-reactive outcome expectation. As perceived novelty of a technology decreases, it is presumed that self-control is restored given that flow no longer inhibits self-regulation. However, DSR and media habits are hypothesized to persist in later technology use if individuals experience psychosocial problems, boredom proneness, or high self-reactive outcome expectations. The manifestation of DSR in later stages of technology use increases the likelihood of forming media habits. The influence of novelty perceptions was evaluated on flow, DSR, and media habits at initial and later stages of technology use. The pretest demonstrated that a novelty frame successfully manipulated novelty perceptions of Second Life, the technology used in this experiment, in anticipated directions. In the main study, perceived novelty resulted in flow, which in turn predicted growth of DSR during initial stages of Second Life use. In the familiar stages of use, DSR led to the development of media habits over time; however, the relationship between novelty perceptions and DSR was not moderated by psychosocial problems, boredom proneness, or self-reactive outcome expectation. The findings of this investigation are discussed aside their implications for research, theory, and practice.

This study examines the relationship between online self-disclosure, grandiose narcissism, vulnerable narcissism, Facebook use and frequency of status updates in existing self-report measures among 381 college students. Positive correlations were found between: vulnerable narcissism and Facebook status updates, and Facebook use and online self-disclosure. Following the equalization of the two different narcissism scales, college students scored higher on grandiose narcissism as opposed to vulnerable narcissism, the opposite to what was hypothesized. No correlations were found between: grandiose narcissism and Facebook status updates; grandiose narcissism and self-disclosure; and vulnerable narcissism and self-disclosure. Additionally, college women did not score higher in self-disclosure than men on Facebook. Through additional testing a correlation between vulnerable narcissism and Facebook use was also found. Results were negatively affected by the established grandiose narcissism scale failing reliability testing, thus, in the future, the Narcissistic Personality Inventory (NPI) should be used. High religiosity is also known to positively correlate to positive mental health, therefore, in the future using less religiously orientated college students might yield different narcissism level results.

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