published_or_final_version / Architecture / Master / Master of Architecture

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Management Studies / Master / Master of Business Administration

by Lum Yee Chung, Richard. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 71-73. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vii / PREFACE --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Why Japanese Department Stores Came in the 1980s --- p.2 / Statement of Problem --- p.3 / Research Questions --- p.3 / Significance of Study --- p.5 / Limitations of Study --- p.5 / Summary --- p.6 / References --- p.7 / Chapter II. --- INDUSTRY ENVIRONMENT --- p.8 / Introduction --- p.8 / Opinions by Department Store Practitioners --- p.8 / Store Categories --- p.9 / Market Environment of the Retail and Department Store Industry --- p.11 / Summary --- p.15 / References --- p.16 / Chapter III. --- METHODOLOGY --- p.17 / Introduction --- p.17 / Approach of Study --- p.17 / Questionnaire Design --- p.18 / Sampling and Data Collection --- p.22 / Summary --- p.23 / References --- p.24 / Chapter IV. --- RESEARCH FINDINGS --- p.25 / Introduction --- p.25 / Background Information of Respondents --- p.25 / Criteria for Shoppers to Choose Department Stores --- p.28 / Shoppers' Opinions on Japanese Department Stores --- p.32 / Store Categories that Respondents Shop Most Often --- p.35 / Effectiveness of Advertisement --- p.37 / Idea on Product to Buy and Amount to Spend Before Entering a Store --- p.39 / Importance of Product/Services Other Than Traditional Merchandise in Department Stores --- p.41 / "Importance of Price, Quality, Brand Name and Discount" --- p.42 / Main Strengths and Weaknesses of Japanese Stores --- p.45 / Identifying the Heavy Shoppers and their Characteristics --- p.48 / Summary --- p.52 / References --- p.54 / Chapter V. --- CONCLUSIONS AND RECOMMENDATIONS --- p.55 / Introduction --- p.55 / Conclusions --- p.55 / Recommendations for Japanese Stores --- p.55 / Recommendations for Local Stores --- p.59 / Future Direction --- p.62 / References --- p.63 / APPENDIXES --- p.64 / Chapter Appendix 1 : --- Questionnaire - Studies on Japanese Department Stores --- p.64 / Chapter Appendix 2 : --- Questionnaire - Consumer Survey --- p.68 / BIBLIOGRAPHY --- p.71

by Kong Chi Ho, Wong Wan Sze. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / PREFACE --- p.iv / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Project Objectives --- p.2 / Chapter II. --- BACKGROUND INFORMATION --- p.3 / US Department Stores --- p.3 / Overseas Expansion --- p.4 / Domestic Market Situation --- p.6 / Retailing in the Asian-Pacific Region --- p.7 / Overseas Expansion of Asian Department Stores --- p.9 / Retailing in Hong Kong --- p.9 / Why is Hong Kong Considered as an Alternative --- p.11 / Chapter III. --- LITERATURE REVIEW --- p.12 / Internationalisation of Retailing --- p.12 / Trends in the Retail Market --- p.15 / Store Preferences and Store Trends --- p.16 / Bibliography --- p.19 / Chapter IV. --- METHODOLOGY --- p.20 / Chapter V. --- RESEARCH FINDINGS --- p.23 / Customer Survey --- p.23 / Interpretation of Findings --- p.34 / Interviews with Department Store Personnel --- p.36 / Chapter VI. --- RECOMMENDATIONS --- p.48 / Selection Criteria --- p.48 / Type of Store --- p.50 / Discount Store --- p.51 / Specialty Department Store --- p.53 / Potential Problems --- p.57 / Chapter VII. --- CONCLUSIONS --- p.59 / APPENDICES --- p.61

by Cheng Yin Ling, Carrol, Hung Bing Bing. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaf [25] (2nd gp.)). / ACKNOWLEDGEMENTS --- p.ii / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.v / Chapter CHAPTER 1 --- INTRODUCTION --- p.7 / Chapter 1.1 --- Structure of the Project --- p.7 / Chapter 1.2 --- The Evolution of Department Stores in Hong Kong --- p.8 / Chapter 1.3 --- The Birth of CRC Department Store --- p.11 / Chapter 1.4 --- Research Objectives --- p.13 / Chapter 1.5 --- Scope of Study --- p.13 / Chapter 1.6 --- Research Methodology --- p.14 / Chapter 1.6.1 --- Exploratory Research --- p.14 / Chapter 1.6.2 --- Descriptive Research --- p.15 / Chapter 1.7 --- Summary of the Chapter --- p.15 / Chapter CHAPTER II --- COMPANY BACKGROUND --- p.17 / Chapter 2.1 --- history of CRC department store --- p.17 / Chapter 2.2 --- Store Operation --- p.17 / Chapter 2.3 --- Target Customers --- p.18 / Chapter 2.4 --- Merchandise Mix and Scope of Service --- p.18 / Chapter 2.5 --- Perceived Competitors --- p.19 / Chapter 2.6 --- Merchandising System --- p.20 / Chapter 2.7 --- Summary of the Chapter --- p.20 / Chapter CHAPTER III --- THE MARKET REPOSITIONING PROGRAM --- p.22 / Chapter 3.1 --- The Market Repositioning Program of CRC --- p.22 / Chapter 3.1.1 --- Signs and Logo --- p.23 / Chapter 3.1.2 --- Merchandise Selection --- p.23 / Chapter 3.1.3 --- Merchandise Buying --- p.24 / Chapter 3.1.4 --- Store Layout --- p.24 / Chapter 3.1.5 --- Sales Personnel --- p.25 / Chapter 3.1.6 --- Promotional Tactics --- p.26 / Chapter 3.2 --- Evaluation Criteria for the Market Repositioning Program --- p.27 / Chapter 3.3 --- Factors Affecting the Effectiveness of the Market Repositioning Program --- p.28 / Chapter 3.4 --- Summary of the Chapter --- p.29 / Chapter CHAPTER IV --- CUSTOMER SURVEY OBJECTIVES AND METHODOLOGY --- p.31 / Chapter 4.1 --- Customer Survey Objectives --- p.31 / Chapter 4.1.1 --- Definitions of Specific Terms --- p.32 / Chapter 4.2 --- Customer Survey Methodology --- p.32 / Chapter 4.2.1 --- Questionnaire Design --- p.33 / Chapter 4.2.2 --- Field Work --- p.34 / Chapter 4.2.3 --- Sampling Design --- p.35 / Chapter 4.3 --- Limitations --- p.36 / Chapter 4.4 --- Summary of the Chapter --- p.38 / Chapter CHAPTER V --- CUSTOMER SURVEY FINDINGS --- p.39 / Chapter 5.1 --- findings from survey on existing customers --- p.39 / Chapter 5.1.1 --- Demographic Profile of Respondents --- p.39 / Chapter 5.1.2 --- Identify Customer Status --- p.40 / Chapter 5.1.3 --- Impression Difference on CPC/CME and CRC among Old Customers --- p.40 / Chapter 5.1.4 --- Reasons for Buying from CRC from New Customers --- p.41 / Chapter 5.2 --- findings from survey on potential customers --- p.42 / Chapter 5.2.1 --- Current Awareness Towards CRC --- p.43 / Chapter 5.2.2 --- Intention to Buy from CRC --- p.43 / Chapter 5.3 --- Summary of the Chapter --- p.45 / Chapter CHAPTER VI --- ISSUES & DISCUSSIONS --- p.46 / Chapter 6.1 --- Merchandise --- p.46 / Chapter 6.1.1 --- Price and Quality --- p.46 / Chapter 6.1.2 --- Assortment and Fashion --- p.47 / Chapter 6.2 --- Store Layout and Atmosphere --- p.48 / Chapter 6.2.1 --- Layout and Floor Plan of Store --- p.48 / Chapter 6.2.2 --- External and Internal Decor of Store --- p.49 / Chapter 6.2.3 --- Merchandise Display --- p.50 / Chapter 6.3 --- Sales Personnel --- p.51 / Chapter 6.4 --- Summary of the Chapter --- p.51 / Chapter CHAPTER VII --- RECOMMENDATIONS AND CONCLUSIONS --- p.52 / Chapter 7.1 --- Recommendations --- p.52 / Chapter 7.1.1 --- Merchandise --- p.52 / Chapter 7.1.2 --- Store Layout and Atmosphere --- p.54 / Chapter 7.1.3 --- Sales Personnel --- p.56 / Chapter 7.1.4 --- Ways of Communication --- p.58 / Chapter 7.2 --- Conclusions --- p.60 / Chapter 7.3 --- Summary of the Chapter --- p.61 / APPENDIX / BIBLIOGRAPHY

by Lok Wing-hung. / Bibliography: leaves 70-71 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1986

published_or_final_version / Business Administration / Master / Master of Business Administration

by Lam Yau-han. / Bibliography: leaves 84-86 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985

by So Oi-kwan, Christina. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1988. / Bibliography: leaves 71-72.