• Refine Query
  • Source
  • Publication year
  • to
  • Language
  • 1
  • 1
  • Tagged with
  • 2
  • 2
  • 2
  • 2
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Causation e effectuation : a influência nas estratégias de marketing e no desempenho de exportação de micro e pequenas empresas / Causation e effectuation : the influence on marketing strategies and export performance of micro and small enterprises

Cunha, Reynaldo Dannecker 27 February 2018 (has links)
Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2018-08-07T18:54:29Z No. of bitstreams: 1 pmdgi - reynaldo dannecker cunha.pdf: 4151805 bytes, checksum: a8563e01802839d529627543ad9b0691 (MD5) / Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2018-08-08T13:12:12Z (GMT) No. of bitstreams: 1 pmdgi - reynaldo dannecker cunha.pdf: 4151805 bytes, checksum: a8563e01802839d529627543ad9b0691 (MD5) / Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2018-08-08T13:12:48Z (GMT) No. of bitstreams: 1 pmdgi - reynaldo dannecker cunha.pdf: 4151805 bytes, checksum: a8563e01802839d529627543ad9b0691 (MD5) / Made available in DSpace on 2018-08-08T13:16:14Z (GMT). No. of bitstreams: 1 pmdgi - reynaldo dannecker cunha.pdf: 4151805 bytes, checksum: a8563e01802839d529627543ad9b0691 (MD5) Previous issue date: 2018-02-27 / In this study we evaluate how causation and effectuation influence export marketing strategies and export performance of micro and small enterprises. Some studies have applied these concepts as a dichotomy issue; the novelty is on presenting both theories simultaneously and their impact on the decision-making process of exporting companies. We advance the theoretical conceptualization of international marketing management of SMEs and present new connections with previous concepts that either originated in the rational decision of neoclassical microeconomics or relies on cognitive science. Empirically we developed a quantitative research, using the survey method, whit 110 micro and small companies. The results pointed out a significant effect of causation on product adaptation and of effectuation on product adaptation, communication and price. Causation was posotively associated whit export performance. They also indicated, in the sample surveyed, the importance of maintaining planned, controlled and result-oriented decisions, as well as having flexibility and experimentation to enhance export results. Its applicability is revealed by indicating practices that improve the internationalization of SMEs. / Este estudo avalia como causation e effectuation influenciam o desenvolvimento das estratégias de marketing de exportação e o desempenho de exportação de micro e pequenas empresas. Alguns estudos utilizaram esses conceitos de maneira dicotômica; esta tese inova ao mostrar os impactos simultâneos das duas teorias no processo decisório de empresas exportadoras. Avança na conceituação teórica no campo da gestão de marketing internacional de MPEs e apresenta novas conexões com outras teorias, com origem na decisão racional da microeconomia neoclássica e que se apoia na ciência cognitiva. Na parte empírica, foi desenvolvida uma pesquisa quantitativa, com o método survey, com 110 micro e pequenas empresas. Os resultados apontam maiores efeitos de causation na adaptação de produto e de effectuation na adaptação de produto, comunicação e preço. Causation apresentou associação positiva com o desempenho de exportação. Indicaram também, na amostra pesquisada, a importância de manter decisões planejadas, controladas e voltadas ao resultado, assim como, ter flexibilidade e experimentar para potencializar os resultados de exportação. Sua aplicabilidade revela-se ao indicar práticas que aprimorem a internacionalização de MPEs.
2

Manufacturing emerging economy firms in export markets

Shim, Yong Ju 30 November 2016 (has links)
Submitted by Yong Ju Shim (morangoum@naver.com) on 2017-02-01T11:40:02Z No. of bitstreams: 1 20170201 REALLY final version for printing.pdf: 1088076 bytes, checksum: 43c4c0b955201c5a1073290a22ce2dfb (MD5) / Approved for entry into archive by Pamela Beltran Tonsa (pamela.tonsa@fgv.br) on 2017-02-01T11:53:50Z (GMT) No. of bitstreams: 1 20170201 REALLY final version for printing.pdf: 1088076 bytes, checksum: 43c4c0b955201c5a1073290a22ce2dfb (MD5) / Made available in DSpace on 2017-02-01T12:03:13Z (GMT). No. of bitstreams: 1 20170201 REALLY final version for printing.pdf: 1088076 bytes, checksum: 43c4c0b955201c5a1073290a22ce2dfb (MD5) Previous issue date: 2016-11-30 / Este artigo fornece uma nova perspectiva sobre como as empresas de manufaturas de economias emergentes (EEFs) conseguem alcançar desempenho superior nas exportações. Diferente das empresas de economias desenvolvidas que não tem problemas com dotação, as EEFs só chegam aos mercados externos adicionando recursos externos (apoio governamental através de subsídios), os seus recursos internos (capacidade de P&D) são para influenciar seu ambiente interno (produção de patentes internacionais e desenvolvimento de estratégias de exportação). Investigo 140 empresas de quatro países (Brasil, Rússia, Índia e China), entre os anos de 2008 e 2012, com dados obtidos por meio de um questionário online. Estabeleço relações entre as variáveis para orientar o desenvolvimento empírico com modelagem de equações estruturais. / This paper provides a new perspective on how manufacturing emerging economy firms (EEFs) achieve superior export performance. Unlike manufacturing developed economy firms that lack endowment problems, manufacturing EEFs only reach external markets by adding external resources (government support via subsidies) to their internal resources (R&D capabilities) to influence their internal environment (international patent production and export strategy development). I investigate 140 firms from four countries (Brazil, Russia, India and China) between 2008 and 2012 with data from an online survey. I establish relationships between the variables to guide the empirical development with structural equation modeling.

Page generated in 0.0706 seconds