Authentic design commonly involves teams of designers collaborating on ill-structured problems over extended time periods. Nonetheless, design has been studied extensively in sequestered settings, limiting our understanding of design as process and especially of learning design process. This study addresses potential shortcomings of such studies by examining in-situ student team design. The participants of this study are three cohorts of a year-long capstone biomedical engineering design class at The University of Texas. Pilot research demonstrated advantages of a more authentic redesign task over a kit-based design task; students who chose devices to redesign were significantly better at representing perspective taking associated with customers' needs. Pilot research showed that there was no relationship between Early Efficiency (appropriate use of factual and conceptual knowledge) and Final Innovation of design products. I triangulated various methods for studying design: Qualitative research, Hierarchical Linear Modeling, and Social Network Analysis, the latter of which allowed me to generate team-level statistics of interaction (Cohesion), once I devised a practical method to account for missing data in a weighted network. Final Efficiency is a function of Early Innovation, early and late Cohesion, and team feasibility (factual and practical knowledge). Final Innovation is a function of Early Innovation, late Cohesion, and team Voice of the Customer (perspective-taking), with all relationships in both models positive. Measures of both design skills and interaction are required to explain variance in these outcomes. Narratives of team negotiation of design impasses --seemingly insurmountable barriers-- provide deeper understanding of relationships between design process and products. The case study teams spent a large percentage of their time engaged in problem scoping, but framed as engineering science rather than as engineering design. Only when they began prototyping did they transition towards being solution focused and frame the problem as engineering design. This left little time for iteration of the final design. Variance in timing of iteration may account for slight deviations of the case study teams from the statistical model. Recommendations include earlier opportunities to design and support for team collaboration. Social network analysis is recommended when learning is interactional and to support triangulation. / text

Small and medium-sized enterprises (SMEs) are the engine of economic growth and job creation. Governments have devoted considerable resources to increase their competitiveness in the market. Several design support programmes (DSPs) have emerged from this investment to promote design as a strategic resource for innovation and business growth. Although existing research indicates that an effective use of design can enhance the business performance, a lack of interest amongst SMEs to work with designers is cited in several studies. Despite the great amount of money, energy and time that has been spent on design support for SMEs, there is still a lack of knowledge about effective delivery and evaluation. This thesis focuses on the problem of finding better ways to assist SMEs with design for economic growth by evaluating the effectiveness of design support for SMEs. This research, therefore, has examined the activities of UK-based DSPs, investigated the expertise of design consultancies and inquired about the self-image of designers in order to expand the knowledge of design support for SMEs. The research applied an interpretive paradigm, where multiple realities are recognised as socially constructed. Data was gathered through interviews with individuals representing DSPs, SMEs, design consultancies and government support agencies assisting SMEs. Observation of business support events and publicly available documents were used as additional sources. A thematic analysis and a systematic metaphor analysis were employed to examine the resulting data. The research has highlighted a number of key issues that are pivotal to the success of design support for SMEs. This PhD research also proposes two explanatory frameworks to contribute to design theory and practice: a seven-step evaluation framework for planning and evaluating the outcomes of DSPs and a re-framing of the generalist-specialist dilemma that can inform the activities of design consultancies and DSPs and can guide designers to improve their expertise.

The present research investigates the universality of design in a transnational marketing context. Specifically, it looks into designers' expertise transfer and knowledge calibration across cultures and explores cross-cultural differences in consumer responses (affect, attitude, and meaning) to design in two studies. With 256 graphic designs created by 16 Chinese designers and 16 U.S. designers, study 1 explores the universality of design by comparing consumer responses in a series of surveys among Chinese and American college students. Study 2 involves 64 product designs created by 8 Chinese designers and 8 U.S. designers and investigates the effect of culture and expertise level on design responses of consumers from China and the U.S. The results suggest that universality of design is a complex, multi-faceted phenomenon. Affect and attitude appear to be universal while meaning of design seems less universal and is difficult to be transferred cross-culturally. The results suggest a mixed effect of culture on design expertise transfer. Design expertise can be transferred to another culture without decrease in order to elicit positive affect among consumers. However, design expertise transfer is moderated by culture with regard to attitude and meaning. Expert designers' designs receive less positive attitudinal responses in a foreign market than in the home market and can convey intended meaning much better in the home market than in a foreign market. When it comes to knowledge calibration, the results indicate that both expert designers and non-expert designers are poorly calibrated and overconfident. The paper also discusses theoretical and managerial implications as well as limitations and future research directions. / Business Administration/Marketing