Abstract This study analyzed Taiwan film industry with Michael Porter¡¦s ¡§Diamond¡¨ system, and also tried to drive a dynamic diamond system to scenario plan for the future of Taiwan film industry. There are four attributes in a diamond system. They are: Factor Conditions, Demand Conditions, Related and Supporting industries, and Firm Strategy, Structure, and Rivalry. The conclusions of the analysis are as follows: 1. Factor Conditions Film industry knowledge, finance support and high quality human resource are significant in filmmaking. 2. Demand Conditions Because of the small home market and low market share, film production companies in Taiwan should actively search for strategic alliances and co-production chances. It would broaden market scale in this way. 3. Related and Supporting industries In order to leverage resource into film production, Related and Supporting industries need to group clusters. 4. Firm Strategy, Structure, and Rivalry Focusing the competition among national firms is more important than facing the competition with international big companies. The conclusion of the scenario planning suggests that developing digital content industry and attracting high quality human resource would drive the Taiwan film industry diamond run.

After Taiwan and China joined WTO and the world industry globalization trend, the competition is intense that enterprise management and worldwide allocation between Pure-Play and IDM wafer foundry. And in Mainland China, they promoted and developed IT industrial very active, specially in wafer foundry industry. By Michael E. Porter¡¦s Diamond Theory, 1. Production ; 2. Demand ; 3. Relevant and Support industry ; 4. Strategy, Structure and Competitor of Enterprises. Meanwhile, it is important of government policy, culture and leadership glamour. If we can well manage these influence factors, the country will be increased their national competition advantage. So, these are government's important duty. In this thesis, there is one synthetical comparison with five factors, such as Technical Capability, Manufacturing Managemet, Financial Advantage, Cost Controlling and Marketing. We try to study the Strategy of Positioning, Cluster Effect and Competition Advantage for wafer foundry industry of Taiwan. In Taiwan, Taiwan Semiconductor Manufacturing Corporation (TSMC) and United Microelectronics Corporation (UMC), they are world-leading semiconductor foundry companies. There is one competitor --- IBM with technology and price and another potential competitor --- SMIC with low price and capacity of mass-production

Digital image data requires large compression ratio in applications like internet, communication and audio-visual environment. In this thesis, we realize the MPEG-4 codec standard on the ARM9-based platform and improve the execution performance by efficient implementations of the core operations such as Motion Estimation and DCT. In the assembly codes obtained by directly compiling the C codes, there exists a lot of redundant checking which causes a large amount of execution time waste. We rewrite some of the compiled assembly codes to improve the execution efficiency using a variety of techniques such as loop-unrolling and data-type optimization. We also analyze the experimental results using several benchmark video sequences with different modes.

This study preliminarily introduced the concept of ¡§cultural creative industry¡¨ and chose ¡§publishing industry¡¨ ¡Vwhich has been neglected in the industry study in the long run-as the main subject in this study. This study analyzed the developing trend and strategy of Taiwan¡¦s publishing industry from Porter¡¦s ¡§diamond model¡¨ which focused on the four important factors- demand conditions, factor conditions, related and supporting industries and firm¡¦s strategy, structure and rivalry. Furthermore, the study mainly adopted literature research and second-hand information analysis as the principal methodology along with in-depth interviews with highly-involved professionals which included ¡§City Group¡¨ the most successful publishing group among HK, China and Taiwan, ¡§Linking Books¡¨ which has achieved in running business in China and ¡§Taipei publishing industry associate¡¨ which owns the main members located in Taipei in publishing sector. Because the market scale is limited and the publishing industry neglected the oversee market for a long time, we could find that our publishing industry is mainly composed of medium-and-small enterprises. Under the saturated domestic publishing market and increasingly highly competitive environment, our publishing industry is in an urgent and difficult time to face the challenge of globalization. Taiwan¡¦s publishing industry should take ¡§great china market¡¨ -China, HK and Taiwan- as the first priority and then enter into the ¡§pan-china market¡¨ which focuses on the Singapore and Malaysia. In the end, we could get the chance to get into western stage. For our industry, we should take the ¡§Big conglomerate, vice-bands¡¨ model which is imitated from the global strategy of western publishing group. By that, our industry could enhance negotiating power, share the complementary resource in the group, share the managerial and marketing platform. This study hopes to be a lead to attract more researchers. Facing the global movement of industry structure, we underwent the hollowing out of the industry especially in the manufacturing field, we have to think should Taiwan has the alternative to create the next economic miracle. Will the cultural creative industry be the light of the dark?

Biotechnology Industry, a global new shining star in twenty first century, particularly in reagent inspection, has being paid more and more attention due to its low investment in research and development and barrier of entry requirement but easy to payback comparing to other Industries. Besides, strong sense of disease precaution and health care of people makes Reagent inspection market have more potential sine then as well. Medical diagnosis hitherto has seventy percent occupation of the whole reagent inspection market. Hospital and inspection center has shared seventy five percent of medical diagnosis reagent market; pharmacy and family consumer on the other hand is estimated to have thirteen percent annual growth in the future. Reagent for medical diagnosis use therefore has become essentially vital and the competition has been fierce. This study is divided into two parts. The first part applies much literature to assist to analyze current reagent inspection market for medical diagnosis use. Five Force analysis, Diamond theory and SWOT has been employed to inspect present competition mode of reagent inspection industry for medical use. The second part is the arrangement of interview that is the main aim of this thesis. To understand key managers¡¥ thinking of medical diagnosis reagent inspection industry through face to face interview to have more idea how to arrange and operate the business and comply with future competition. Finally, figure out the best strategy for medical diagnosis reagent industry by utilizing comparison of data and thesis. The direction guide is there for reference.

Abstract Driven by shifting external environments, the fastener industry in Taiwan, the renowned ¡§Kingdom of Bolts and Nuts¡¨, has to move to the production of high value-added fasteners. Auto fastener, which comprises 40% of all fasteners used globally, is just one of the major high value-added products. As auto parts are highly related to human safety with most strict quality requirement, auto fastener usually belongs to the high price product. Taiwan¡¦s fastener industry, avoid being attacked front and rear, has started to transfer production from standard fastener to auto fastener four or five years ago, but fallen short of a successful across-the-board transition. A few successful fastener producers on an adequate scale include SANSHING FASTECH Corp., CHU HUA Industrial Co., YING MING Industrial Co., BOLTUN Corp. and etc. The subject of this paper is to identify the problems confronted by the industry in transition, whether upgrading needs to tackle very high threshold or the post-transition will lose competitiveness so how. The paper is to study the competing strategies of auto fastener industry in Taiwan through in-depth interview with professionals, academics, entrepreneurs and employees of the industrial to collect their viewpoints and experiences. Assisted by current competition theories, the paper also survey secondary information and relevant papers to analyze the following topics: 1. Current development of the auto fastener industry in Taiwan and its competing strength and weakness. 2. The predicaments confronted by Taiwan¡¦s auto fastener industry while going through upgrading and key factors for success 3. A trio support from industry, government, and academic to assist the collective development of auto fastener industry. The findings of the paper: 1. Through further study of relevant data and theory paper, it is surprising to find that the competitive analysis of fastener industry in Taiwan fits in with the Diamond System and Clustering Theory of Michael E. Porter, and it is of wide application. Also, it is mentioned in the Diamond theory that the influence of role play between industry and vi government is reciprocal. It is difficult to judge which side has more influence on the other. Different time and environment will stimulate and exercise various functions and growths for both sides. 2. The fastener industry in Taiwan has developed well in to a geographical cluster with firm base for development, but it must go on with industry upgrading and producing high value-added products. Although auto fastener is not the sole choice, it leaves a great deal of space for growth. The members in the industry should assess their capability and core competitiveness to choose among auto fastener, speciality fastener, 3C electronic, aerospace fastener,and etc. for a transitional development. 3. There is ample room for the development of the auto fastener industry in Taiwan. The surface coating treatment, production process certification, and sales channel connection are three major topics to discuss. However, being the upstream raw material supplier and the largest interrelated industry, China Steel Corporation assumes the most important role in material supply, R&D, and vertical industry integration. Therefore, it is firmly believed that CSC possesses the capability to supplement and prosper the fastener industry in Taiwan Keyword: Auto Fastener, Competing Strategy, Diamond Theory .

The exceptional physical, chemical, electric, and mechanical properties of ceramics, glass and diamond film make them receive much attention in high-tech industry. Although the electrochemical discharge machining (ECDM) can be used to process those materials, most ECDM are used for machining micro-holes and wire cutting. However, the application on the polishing aspect is still scarce in the literature. In this study, a high-precision dynamic electrical pitting tester with the electrolyte of KOH is employed to investigate the behavior of static electrochemical discharge in terms of supply voltage and gap distance between the steel ball and the diamond film. Furthermore, its machining characteristics are also analyzed. According to the current waveform, the I-V curve is plotted. Results show that the current value of glass is higher than that of diamond film and acrylic. This indicates that the glass is easily to be ionized. According to the observation on the surface of machined diamond film by using SEM, the machined status can be divided into four regimes. In the first regime, the supply voltage is less than 100V where the machined mark on the diamond film cannot be found. Hence, it is called non-machined regime. In the second regime, the supply voltage is in the range between 100 and 107V, where only very slight damage can be observed on the diamond film. Hence, it is called the fine machined regime. In the third regime, the supply voltage is in the range between 107 and 110V, where the machined status on the diamond film is unstable. Hence, it is called the transition regime. In the fourth regime, the supply voltage is larger than 110V, where the machined damage is very heavy. Hence, it is called the rough machined regime. At the supply voltage 105V with the gap less than 80£gm, the annular shape of the machined damage on the surface of the diamond film can be observed. However, when the gap is in the range between 80£gm and 95£gm, the annular shape of the machined damage disappears, but there is still slight damage at the asperity of the diamond film. When the gap is larger than 95£gm, the machined damage is invisible. Hence, the critical gap is defined as 95£gm for the supply voltage of 105V. At the supply voltage of 105V, the gap of 90£gm, and the machining time of 10 min, only the asperity of diamond film shows machined mark, but the surface is flatter. Therefore, it is possible to conduct the fine machining process by using ECDM on diamond film.

Abstract Cr-containing diamond-like carbon coatings (Cr-DLC) with gradient interlayers were studied to elucidate the effects of Cr content and substrate bias on the mechanical properties and microstructure of the deposited coatings. The coatings were deposited with a closed field unbalanced magnetron sputtering (CFUBMS) system. The Cr content and substrate bias were varied from 5 at.% to 30 at.% and -22 V to -60 V, respectively. Mechanical properties of the coatings were evaluated with nano-indenter, scratch tester, ball-on-disk tribo-tester and ball crater. Microstructures of the films were characterized by SEM, TEM, and Raman spectroscopy. Experimental results show that an increases in Cr content from 5 at.% to 30 at.% for the Cr-DLC coatings deposited at substrate bias of ¡V40V results in the increase of the hardness, Young¡¦s modulus, adhesion and friction coefficient, and the decrease of the deposition rate. A minimum abrasive wear rate was found at about 10 ~ 15 at.% Cr content. An increase in substrate bias from -22 V to -60 V for the Cr-DLC a of 10 at% Cr content results in a maximum hardness, Young¡¦s modulus and adhesion, and a minimum friction coefficient and abrasive wear rate at a substrate bias of -50 V, the although the deposition rate is decreased. TEM analysis revealed layered structure of about 35 nm period and fine CrC crystallite nanometer in size on the top layer of the Cr-DLC coatings.

Mainland China is an emerging market. The labor cost is very cheap in the market, and the growth rate of market is high. For saving manufacturing cost and expanding business, many companies, including those from Taiwan, invest in Mainland China. For fulfilling a great amount of demand in IC and encouraged by China government, SMIC has established a foundry in China. TSMC and UMC also plan to set up their foundries there in 2002. What is the best strategy and how to compete are the most things the Taiwan companies concerned, since the foundry industry in Mainland China is developing. This study is based on the Diamond Model (Porter, 1990) and foreign invest theories, and tries to analyze the foundry industrial structure in Taiwan and China. This study also finds out the strategic considerations, which can explain why Taiwan foundry companies invest in China. Then this study predicts the situation of the development of foundry industry in Mainland China in the future. Finally, the study tries to suggest better strategies to Taiwan foundry companies. This study finds out the strategic considerations of Taiwan foundry companies when they invest in Mainland China. They are: 1.Ownership advantage of technology, capacity and service; 2.Location advantage of the market potential in China and reward offered by China government; 3.Internalization advantage of setting up a wholly owned subsidiary; 4.Competitive pressure in foundry industry. The strategic suggestions are: 1.Being the leading company in Mainland China; 2.Using the resources of China market; 3.Focusing on foundry; 4.Cross-Strait joint production. Making use of these four suggestions, Taiwan foundry companies will enlarge the market share in the worldwide foundry market.

In the present thesis, diamond-like carbon thin films were deposited on Si(100) and LiNbO3 substrates by a planar capacitor plasma-enhence-chemical-vapor-deposition system. The reaction gases were C2H2,CH4,O2 and mixed with Ar (95¢M) and H2(5¢M).The influence of the growth of the thin film from different substrates and three different source gases flow ratios have been studied. The bi-layers structure of SAW(Surface Acoustic Wave) device was then fabricated. The interdigital transducers (IDTs) were fabricated on the bi-layers structure. The conditions of the DLC thin film of the bi-layers structure was varied in order to discuss its effects on SAW devices. In addition to Raman analyses, SEM and AFM have been employed to characterize the DLC thin film quality. From the experimental results of Raman spectrum analysis reveals that the DLC film has wide and flat spectrum region at wavelength of 1585~1600cm-1 of G-band and 1390cm-1 of D-band .It indicates that the DLC film contains much graphite sp2 bonds and a small part of amorphous DLC sp3 bonds. The optimal deposition conditions of the DLC film have been found for the reaction gas of C2H2 and Ar, from which the insertion loss of the SAW filter shows the quality better than from the others. SEM and AFM analyses shows that the roughness of the DLC film is below 10 nm and the faces of the DLC films are flat to be made into devices.