The rapid development of the Internet and Wireless Local Area Network cause VoIP plays an important role among the emerging communication products. The purpose of this study is to explore the VoIP acceptance of the Internet user from the model of the Unified Theory of Acceptance and Use of Technology (UTAUT). This study designed a questionnaire that regarded with the degree of the acceptance of VoIP according to the review of the literatures. After the research, this study indicates that there are three components that influenced the degree of acceptance of VoIP include perceived easy of use, performance expectancy and social influence and different factors under different demography significantly influence the intention of the user. Related to these three components, this study first indicates that sex has a significant influence in the expectation of the achievement and the result shows that male is more significant than female. Second, age has no significant influence. Third, different education level has significant influence in the component of perceived easy of use, especially the user who has Master and PHD degree is more significant than the user only has graduated degree. Forth, different using experience and Voluntariness of Use have different significant influence among these three components.

No / The boundaries between different kinds of media spaces are complex and challenging. The convergence of computing, media, and telecommunications produces environments that contain elements of their origins, but also contain new components that allow interaction in new ways by new users with new kinds of information. This poses problems for effective human computer interaction and human media interaction because the paradigms are not well understood. Converged environments are driving these new uses just as the first PCs supported keyboards and then WIMP interfaces. Traditional models of human computer interaction are not adequate to deal with this complexity, and the shifting of the boundaries brought about by convergence.

No / Media content is becoming ubiquitous and globally accessible, and can be held and accessed just as easily on a global network as on local devices which are increasingly intelligent and network ready. Digital intelligence is becoming seamless and invisible, enabling more attention to be paid to the content and the user’s interaction with it. The effects of convergence on the media landscape are substantial. Traditional media distribution channels are increasingly in the hands of the consumer rather than the distributor. News information can be generated by the general public by means of mobile devices and have a dynamic global impact via social networking sites. Political elections are being influenced in real time by information circulating on social networks in addition to the more formal statements of policy. This paper explores some of these transformative effects, the disruptive effects on traditional business models, and their implications for the future.

Digital technology, network compression technology and Internet technology universal utilization, causes the communication market inherent in the increasingly blurred boundaries and a convergence of the phenomenon. Under this background, the industry unceasingly promotes the service more and more, or provides triple play (voice, data and video service) to change the industrial competition situation. This research union "Grounded Theory" and "Importance-Performance Analysis " to Taiwan's telecommunications market to explore the theme through telecommunications technology and innovation as the main shaft, supported by the world's major countries in Europe, the United States and Japan's market performance. An analysis of the trends of digital convergence, policies and the evolution of the telecommunications industry. The research results are as follows: 1. The government unit: Will grasp the future industry tendency to develop the appropriate regulation system from the recent communication industrial structure by the industrial change. 2. The communications industry: To develop digital convergence in the competition strategy by factors on telecommunication environment, market analysis, technical development situation and government policy.

There are telecommunication industry and information industry to cost altogether, that is to communicate with each other according to industry development and technological gradual progress and fit Technological standardization, make the industry must use the fast development in the manufacturer, make the convergence of each boundary-less.Moreover different operation key different from resource foundation to can form difficult entry-barrier that cross over also ability way accumulated. Taiwan¡¦s ICT with the technological follower type, but with pursuing while growing up under large ship of the fast gradual progress of technology, how to adjust strategic resources, Represent brand-new institutional framework to create biggest customer's value with the business activity, it is a key topic.This research probes the mobile telecommunication industry, and base on digital-converge progression, focus on the enterprise behaviors produced under the third generation of mobile telecommunication data services and innovated. And Selected Key companies to analyze separately under the extension environment from competition advantage and Merger & Acquisition, and study through the description of the case. The result of study is found as follows: 􀁺 Three kind of convergence triggering business model changed. 􀁺 New technology of telecommunication created new mobile services. 􀁺 Strategical merger and acquisition changed telecommunication industrial structure.

No / Digital content is increasingly pervasive. Communication technologies enable the creation and dissemination of content on a transnational basis. However, the relationship between communication technology and society is complex and is impacted both by the requirements of the communicator and also cultural and social norms associated with the context of the user. How does digital technology influence media communication? How far does media communication transcend technology? The boundaries between the various forms of formal communication and social communication are blurring and the user is no longer just a consumer or someone who interacts with information; they are also a creator of new information. Companies with commercial interests in these areas are seeking to exploit new forms of communication without alienating the user.

O desenvolvimento de novas tecnologias transformou a cultura material da nossa sociedade em fins do século XX. Em meio a essas mudanças, a informação passou a ser um produto amplamente comercializado. Nesse contexto, a convergência digital surgiu como um novo paradigma comunicacional, artístico e de distribuição. Uma obra transmídia, fruto da convergência digital, é aquela que explora diferentes plataformas e mídias, as quais se relacionam e formam uma rede em que o espectador-usuário pode navegar por amplos universos narrativos. Sendo assim, o objetivo deste trabalho é analisar a construção da estética na obra transmídia The Walking Dead por meio de uma abordagem semiótica. Para isso, em um primeiro momento, aproximamos o conceito de semiosfera, desenvolvido por Iuri Lotman, ao conceito de sistema transmídia, de modo a demonstrar que ambos se comportam como espaços geradores de semiose entre as diferentes linguagens que os compõem. Nossa análise começa com a averiguação de como se deu a tradução dos quadrinhos -- mídia que deu início ao sistema -- para a série televisiva. Para isso, tomamos como base as obras de Julio Plaza, Haroldo de Campos, Roman Jakobson e Décio Pignatari. Nosso objetivo é identificar os textos semióticos que se modelizam em todo o sistema transmídia, construindo sua identidade estética. Identificamos os elementos de matriz modelizante a partir da sintaxe cinematográfica, com base nos estudos de Nöel Burch, Gilles Deleuze, Ismail Xavier, entre outros. O universo narrativo de The Walking Dead é construído por meio de quadrinhos, livros, séries televisivas, web serie, podcasts, aplicativos de segunda tela e de realidade expandida, videogames etc. Por se tratar de um sistema transmídia muito amplo, optamos por analisar, além dos quadrinhos e da série televisiva, outros meios que são definidos pela linguagem audiovisual: a web serie e os videogames The Walking Dead, da Telltale Games, e The Walking Dead: Survival Instinct, da Terminal Reality. Nossa pesquisa vai além das questões relacionadas às estratégias comerciais e narrativas, detendo-se na elaboração da identidade estética do sistema transmídia e concluindo que ela não é aleatória, mas definida pela modelização de textos semióticos. / The development of new technologies transformed society\'s material culture by the end of the 20th century. In the midst of these changes, information has become a widely marketed product. In this context, digital convergence emerged as a new communication, artistic and distribution paradigm. Transmedia storytelling, a result of digital convergence, explores different platforms and medias, which are interrelated and form a web where user-spectator can navigate through broad narrative universes. Thus, the objective of this work is to analyze the construction of the aesthetic identity in The Walking Dead through a semiotic approach. Firstly, we compare the concept of semiosphere, developed by Iuri Lotman, with the concept of transmedia in order to demonstrate that both behave as spaces where different languages are in semiosis. Then, we analyze how the translation between symbolic language of comics - media that started the narrative universe of The Walking Dead - and television occurred. For this, we build our analysis on Julio Plaza, Haroldo de Campos, Roman Jakobson and Décio Pignatari\'s theories. Our goal is to identify semiotic texts that are modeled throughout the transmedia universe, building their aesthetic identity. The modeling elements are identified from the cinematographic syntax, based on the studies of Nöel Burch, Gilles Deleuze, Ismail Xavier, among others. The narrative universe of The Walking Dead is explored through comics, books, television series, web series, podcasts, second screen and expanded reality applications, video games, etc. Because it is a very broad media web, we have chosen to analyze, in addition to the comics and television series, The Walking Dead web series and video games, from Telltale Games and Terminal Reality. We intend to demonstrate that discussions about transmedia storytelling go far beyond commercial distribution strategies or narrative aspects. We plan to investigate the development of its aesthetic identity and to propose that it is not random, but it is defined by the modeling of semiotic texts.

As the broadband transmission and data compression are being advanced in digital technology at the same time, these enable multimedia easily to exchange and interconnect with each other. The phenomenon to present is generally called ¡§Digital Convergence¡¨. In order to cater to the customers who demand whenever and wherever possible, ubiquitously access to converging services and networks as well, the broadband wireline and wireless access technologies have made significant progress to support and to further ICT (information and communications technology) industry to invest the research and development on the relevant technology, pruducts and services. The development trend of converging in the face of industries, services and networks, FNOs(fixed network operators), who are facing the fixed to mobile substitution(FMS), attempt with the seamless communications proposition to resolve the discontinuous problems caused when or where the user¡¦s handset roams across heterogeneous networks or switches between the fixed and mobile network, so as to motivate user demand for data and multimedia services as well as to restrain the decline of revenue from circuit-switched voice service; On the other hand, MNOs(mobile network operators) are also facing the market saturation on basic voice service gradually, in order to sustain the revenue growth, dual-mode mobile handsets enable the users access to fixed wireless network that substitutes for expensive indoor radio access to mobile network, and make differentiation from competitors to stimulate user demand for value-added services so as to raise ARPU(average revenue per user). Therefore, the business model for FMC(fixed-mobile convergence), is an innovative option to surmount the dilemma of business growth of telecommunications service operators. No matter FNOs, MNOs or SBOs(service-based operators) begin integration among the horizontally layered access networks, e.g. wireless LAN, WiMAX, broadband wireless, 3G, 3.5G and 4G, and change the existing business model varied with the shifting industrial value chain as well in face of emerging convergence and advancing wireless communications technology. The study gives the result with conclusions: 1.The introduction of FMC business is the most advantageous to full-licensed operators or telecom groups; Secondly FNOs can fight against FMS threat to restrain the revenue declined and to gain the revenue stream from MVNO services. 2.Telecom operators who provide with FMC offerings can strengthen competitive advantages with differentiation in the telecom services market to increase revenue and profitability. 3.Telecom operators offer FMC products and services, which help improvement in ARPU of existing customers and acquisition of new ones. 4.FMC offering can increase stickiness on customer retention besides lowering customer churn rate. 5.No matter incumbent or potential new entrant operators who introduce FMC service offering to market, they should take advantages of resources and competence in themselves to address their customer value proposition and positioning, and to adjust the business model to rival with advantageous competitive strategy. Besides, they should consider the timing for the investment on convergence of heterogeneous network varied with industrial environment and regulation so as to raise ROCE. 6.FMC business model is a set of architectural framework, not merely products or services portfolios, applications and selling. The operators must pay close attention to the shift of the external environment and business operation conditions, change the existing business model and strategy so as to keep the business growth and sustained development for lasting enterprises. The study finally suggests: Telecom operators, potential new entrants and the Government in Taiwan should pay close attention to the spectrum licensed for the new technology WiMAX and digital convergence which may come into being ¡§horizontally layered integration¡¨ or ¡§operation beyond the regulated business scope¡¨. The demarcation of regulation the Government takes effect can give consideration to the economic efficiency of market liberalization with fair competition. Asymmetric regulation and deregulation make sure not in implementing ¡§by waiting to become¡¨, and make distribution with choice for the radio frequency spectrum which benefits industry's development as well as adopt explicitly gradual deregulation on the policy and supplementary measure so as to can give consideration to the regulatory function, build the fair market environment and sound telecommunications industry in parallel to further the development in economy.

ABSTRACT ¡uDigital convergence¡v-which is normally being regarded as integrate telecommunication¡Binternet and cable television industries these 3 originally independent industries¡Ahad caused structural changes to related industries such as Information Technologies (IT)¡Btelecommunication¡Bconsumer electronics and entertainment medias¡CDue to this new technology¡¦s innovation¡Achanges not only happened on the company¡¦s developing policy and core product but also impacted to company¡¦s¡¦ internal organizational structure ¡C In order to react to these challenges coming with digital convergence age¡A F. telecommunication company that I work in decided to launch an organization integration to conform the related mobile telecommunication¡Bfixed cable line and internet industry within our business group to get the new growth resource¡C In fact this organizational integration has same meaning as outside business merge though we all belongs to the same business group since old burden problems of different business culture¡Bprocess management and organizational conflicts that originally existed ¡A the purpose of organizational integration can not be immediately reached obviously¡C However Network Technology (NT ) - my working department ¡V have a implementation plan name ¡§ I-Care project ¡§ in this turmoil period ¡Ahopefully mold new NT organization into Customer-Accountability-Responsive-Execution caring core values¡Awhich emphasis mindset change evolution form inside to outside opinions¡C This study research focus on ¡§ i-Care¡¦ project ¡V an organization learning model - how employees look at this mindset change evolution while working scope change substantially after organization integration . During the research process¡A I worked out the root reason why NT insist on ¡¥ i-Care ¡§ plan that organizational conflict happened between NT and Sales department¡A it caused customers¡¦ satisfaction descend ¡Bcognitive divergence on department value and confronting position on daily working process durther problems ¡CAfter 1 year implementation of ¡§ i-Care ¡§¡A the achievement includes NT employees not only clarify their technical value but also service and making new added value¡Alearned how to make efficient communication with interior customers- sales and exterior customers¡Aattracted new organizational centripetal force quickly¡Aand provide mitigation to organization conflict solution to make greater customer satisfaction ¡CFinally , provide few opinions of key successful points on organization learning like ¡§ i-Care ¡§ from my research observation for this study conclusion¡C Key words : Digital convergence¡Borganization integration¡BI-Care project¡Bmindset change¡Borganization learning

Under digital convergence, the market structure has changed which cause the traditional market definition is no longer applicable. Many industries and firms have take action of cross-industry M&A and integration. In contrast, regulations and ¡§new¡¨ market definition has not appeared which cause antitrust authorities deal with the case of the M&A under digital convergence has no quantitative tools. Our study has found that the market structure under digital convergence almost is two-sided market and multi-sided market, so we use the modified Critical Loss Analysis which Evans and Noel (2008) proposed to be the market definition tool under digital convergence. Subsequently, we use the merger case of TFN media and Kbro to do empirical analysis. By the empirical results, we find out that the relevant market of cable TV has to expand. The IPTV and online play will be the competitive product that the market structure of cable TV will be changed radically. Under digital convergence, market definition may not precisely than traditional, but it still could provide antitrust authorities an effective quantitative evidence, and with the economic theory of qualitative analysis which could make policy analysis more integrity.