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A study of business strategies for communication services industry in the time of digital convergenceTsai, Ming-te 11 July 2008 (has links)
Digital technology, network compression technology and Internet technology universal utilization, causes the communication market inherent in the increasingly blurred boundaries and a convergence of the phenomenon. Under this background, the industry unceasingly promotes the service more and more, or provides triple play (voice, data and video service) to change the industrial competition situation.
This research union "Grounded Theory" and "Importance-Performance Analysis " to Taiwan's telecommunications market to explore the theme through telecommunications technology and innovation as the main shaft, supported by the world's major countries in Europe, the United States and Japan's market performance. An analysis of the trends of digital convergence, policies and the evolution of the telecommunications industry.
The research results are as follows:
1. The government unit: Will grasp the future industry tendency to develop the appropriate regulation system from the recent communication industrial structure by the industrial change.
2. The communications industry: To develop digital convergence in the competition strategy by factors on telecommunication environment, market analysis, technical development situation and government policy.
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The Study of Survival strategics of Local Mediapoho, yen 21 January 2003 (has links)
The purpose of this study is to analyze the environments and survival strategies of local media from the aspect of management. China Daily News and Taiwan News are chosen for case study because they are representative of local newspaper in urban areas in Taiwan.
The results show that these two Newspaper possess three core competitive forces: history, cross marketing and newsroom strategies, and the superior delivery of local news. With regard to history, these two presses were the only press issued locally from their time of establishment to their time of growth and still remain to be so. As to cross marketing and newsroom strategies, their owners highly emphasize the necessity of adopting these strategies which contribute to the success and vitality of the press. Finally, the quality and quantity of the local news they cover and deliver are also unbeatable by any other media.
To survive in the future, local newspaper are advised to adopt the following strategies: (1) to have sufficient capital, (2) to perform market and cost analyses for the purpose of fixing the prices of newspaper and advertisement, (3) to invest on the development of human resources, (4) to evaluate changes in the market, (5) to find a niche and have a clear share in the market, (6) to produce local news that are superior in quality and quantity, (7) to adopt cross marketing and newsroom strategies, (8) to have value chain deconstructed and executed externally. Vertical and horizontal integration, as well as diversification of business are essential as well.
For new local newspaper, there is a small chance of success because the success of a local newspaper depends on the acceptance and recognition of local people. It takes time for local people to grow into the habit of reading a particular newspaper. Even if the newcomers are run in the best form of business, success is still uneasy. The competition is keener in those urban areas where local newspaper are already present.
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Rekrytering av kreatörer och portfolions betydelse : En enkätundersökning med femtio svenska kommunikationsbyråer / Recruitment of creatives and the importance of the portfolio : A survey with fifty Swedish communication agenciesAndersson, Emma, Andersson, Erika January 2014 (has links)
Inom kommunikationsbranschen råder det hög konkurrens om arbeten för både nyutexaminerade arbetssökande och de med erfarenhet. En viktig del i ansök-ningshandlingarna är en portfolio som visuellt visar personens kompetens och talang.Denna kvantitativa studie har genom en webbenkät med 50 byråer inom kom-munikationsbranschen undersökt hur de rekryterar ny personal samt deras per-spektiv kring portfolion i samband med detta. Studien har även syftat till att belysa skillnader i svaren beroende på byråernas storlek.Resultaten från enkäten visade att den vanligaste kanalen vid anställning inom kommunikationsbranschen är via personliga kontakter och att det är portfolions kvalité som väger tyngst vid anställning. Vid ansökan föredrog byråerna en digital portfolio men vid en arbetsintervju såg de helst en kombination av en fysisk och digital portfolio. Mindre skillnader fanns i svaren beroende på byrå-storleken. / In the communication industry, the competition is challenging amongst both new graduates looking for employment and those with experience. An im-portant part of the application is a portfolio that visually shows the person's skills and talents.An online questionnaire survey of 50 firms in the communications industry was used to investigate how they recruit new staff, as well as their perspective on the portfolio in this context. The study is also aimed at highlighting differences in the responses, depending on the size of the agencies.The results of the survey showed that the most common way for employment in the communications industry is through personal contacts, and that the quality of the portfolio is the most important when hiring. When applying for a job the agencies preferred to receive a digital portfolio, but at a job interview they pre-ferred a combination of a physical and digital portfolio. Minor differences were found in the responses depending on the size of the agency.
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Får alla vad de vill ha? : En studie om riskkapitalbolagens påverkan på högteknologiskt nyföretagande.Adam, Rebecka, Lind, Johanna January 2014 (has links)
Syfte: Riskkapital har vart av stor betydelse för högteknologiska nyföretagande dock har antalet riskkapitalbolag minskat väldigt mycket sedan IT-bubblan sprack år 2000. Huvudsyftet i uppsatsen var därför att undersöka hur IT- och kommunikationsbranschen hanterar den minskade riskkapitalmarknaden. Delsyftet i uppsatsen undersöker vilken betydelse riskkapitalbolagen har på nystartade företag inom IT- och kommunikationsbranschen. Forskningsfrågorna i uppsatsen handlar om hur nyföretagande hanterar finansieringen, hur de väljer samt söker finansiering och hur de påverkas av konkurrenter och deras riskkapitalfinansieringar. Metod: Studien bygger på metodtriangulering med insamling av kvalitativ data genom tolv intervjuer och kvantitativ data genom årsredovisningar. Resultat & slutsats: Av de tolv studerade företagen har fem företag fått riskkapital. Företagen har valt olika finansieringskällor och kontrollaversionen har haft betydelse vid valet att endast använda intern finansiering. Studien har visat att även finansieringskällor kan söka efter företag att investera i. Majoriteten av företagen med riskkapital har använt sig av externa parter vid sökningen. Merparten av företag har ej märkt av konkurrenters riskkapitalinvesteringar. / Purpose: Venture Capital has been of big importance for new ventures in high technology industries, but has decreased markedly in numbers since the end of the”dot-com” bubble. The main purpose of this thesis was to examine how the IT and communications industry manages the reduction in the private equity market. The second purpose was to study the importance of venture capital on new ventures in the IT and communication industry. The research questions concerns how new ventures manages their financing, how they choose financing and which method they use to pursuit it, as well as how competitors influence them and with their venture capital funding. Method: The study was based on method triangulation with both qualitative data through interviews and quantitative data through researching annual reports. Results and conclusions: Of the twelve researched new ventures has five gotten venture capital. The companies have chosen different financial sources and control aversion was the main cause of internal financing. This study shows that financing sources also can contact companies to invest in. The majority of businesses with venture capital has used external assistance when seeking venture capital investments. Most of the businesses have not been affected from competitors’ venture capital investments.
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Skomakarens barn i kommunikationsbranschen : En kvalitativ studie om relationsskapande i sociala medier genom strategisk kommunikation för byråer i kommunikationsbranschen. / The shoemaker's children in the communications industry : A qualitative study on relationship building in social media through strategic communication for agencies in the communications industry.Funeland, Ida, Johansson, Lisa January 2021 (has links)
Syfte: Syftet med studien är att få en djupare förståelse för hur utvalda praktiker i kommunikationsbranschen i Karlstad upplever anpassningen av sociala medier och dess roll för relationsskapande genom strategisk kommunikation. Huvudfrågeställning: Hur upplever de utvalda praktikerna i den bransch som borde vara i framkant inom kommunikation anpassningen av det strategiska skiftet som sociala medier medfört? o Hur upplever praktikerna sociala mediers roll i den strategiska kommunikationen för relationsskapande?o Hur kan praktikernas upplevelser av relationsskapande genom sociala medier som kommunikationsväg förklaras genom Social Information Processing Theory?o Hur kan praktikernas upplevelser av relationsskapande genom sociala medier som strategisk kommunikation förklaras genom Relationship Cultivation Strategies? Teorier: Social Information Processing, Relationship Cultivation Metod: I denna studie har vi använt oss av metoden kvalitativa intervjuer och genomfört undersökningen på nio praktiker verkande i byråer inom kommunikationsbranschen. Praktikerna hittades genom Karlstads företagsregister och kontaktades sedan via mejl vid rekrytering. Efter att vi genomfört intervjuerna bearbetades materialet i NVivo där vi med hjälp av resultatet kunde kategorisera olika teman. Genom resultatet analyserade och diskuterade vi fram slutsatser. Slutsats: Inledningsvis kan vi efter våra kvalitativa intervjuer dra slutsatsen att sociala medier möjliggör för olika syften vilket resulterar i att rollen i den övergripande kommunikativa strategin skiljs åt beroende på praktikernas skilda upplevelser. Vi kan även dra slutsatsen att sociala medier främst upplevs som en kommunikationsväg för att intensifiera och integrera relationer, snarare än att initiera relationer, vilket betyder att upplevelserna till viss del kan förklaras genom Social Information Processing Theory. Vi kan också dra slutsatsen att praktikernas upplevelser av relationsskapande i sociala medier kan förklaras genom de flesta kommunikativa insatserna från Relationship Cultivation Strategies, med ett undantag (networking). Dock kan vi också se att strategierna inte alltid appliceras i relationsskapande syfte utan kan grundas i andra motiv. Avslutningsvis kan vi antyda att praktikernas verkan inom kommunikationsbranschen (som bör vara i framkant gällande strategisk kommunikation för relationsskapande) inte förhindrar att praktikerna tampas med att efterleva det de själva predikar. / Purpose: The purpose of the study is to gain a deeper understanding of how selected practitioners in the communications industry in Karlstad experience the adaptation of social media and its role for relationship building through strategic communication. Research question: How do the selected practitioners in the industry who should be at the forefront of communication experience the adaptation of the strategic shift that social media has brought about? o How do the practitioners experience the role of social media in the strategic communication for relationship building? o How can the practitioners experiences of relationship building through social media as a means of communication be explained through Social Information Processing Theory? o How can the practitioners experiences of relationship building through social media as strategic communication be explained through Relationship Cultivation Strategies? Theories: Social Information Processing, Relationship Cultivation Method: In this study, we have used the method of qualitative interviews and conducted the survey on nine practitioners working in agencies in the communications industry. The interns were found through Karlstad's business register and were then contacted via email when recruiting. After we conducted the interviews, the material was processed in NVivo, where we could use the results to categorize different themes. Through the result we analysed and discussed our way to conclusions. Conclusion: Initially, after our qualitative interviews, we can conclude that social media enables different purposes, which results in different roles in the overall communicative strategy depending on the different experiences of the practitioners. We can also conclude that social media is primarily perceived as a communication path to intensify and integrate relationships, rather than initiating relationships, which means that the experiences can to some extent be explained through Social Information Processing Theory. We can also conclude that practitioners' experiences of relationship building in social media can be explained by most communicative efforts from Relationship Cultivation Strategies, with one exception (networking). However, we can also see that the strategies are not always applied for relationship building purposes but can be based on other motives. In conclusion, we can suggest that the practitioners' occupation within the communication industry (which should be at the forefront of strategic communication for relationship building) does not prevent practitioners from struggling to live up to what they preach.
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The Dynamics of Firm and Industry Growth : The Swedish Computing and Communicatins IndustryJohansson, Dan January 2001 (has links)
<p>The growth of the Swedish Computing and Communicationsindustry is studied in this thesis. Growth is seen as a dynamicprocess moved by the entry, expansion, contraction and exit offirms.</p><p>The analysis is founded on the theory of the ExperimentallyOrganised Economy, which views the economy as an experimentalprocess. The entire thesis is organised around the problem ofresource allocation and the issue of growth through theintroduction of new combinations into the economic system,using the terminology of Schumpeter (1911). Competence blocsdetermine the efficiency of the economic process, i.e., theextent to which it leads to sustained economic growth ratherthan stagnation. Change is a fundamental feature of theeconomic process, firms have to be flexible to survive and theeconomic system must promote flexibility to grow. Many trials,or experiments, are required to discover and select "winning"firms and technologies. Hence, the turnover (i.e., entry andexit) of firms is supposed to have positive effects on growth.Theory, furthermore, predicts that new and small firms are moreentrepreneurial and innovative and that they, therefore, willgrow faster than old and large firms.</p><p>The empirical results show that firm growth decreases withfirm age, decreases with firm size, increases with firmindependence, decreases with government ownership and thatindustry growth increases with firm turnover. Moreover, thesmallest firms have been the major job contributors during the1993-1998 period investigated empirically. It is also shownthat employment growth is facilitated by a sustained high entryof firms.</p><p>Lastly, many policies, several of which were introduced inthe late 1960s and early 1970s, have selectively supportedlarge firms in mature industries. Hence, they have exercised arelatively negative influence on exactly the types of firmsthat have been shown to contribute to growth. These policieshave also made the Swedish economy less flexible. It is arguedthat this partly explains the slow economic growth in Swedencompared to other OECD countries since the 1970s. Aninteresting question is where Sweden would have been today witha different policy orientation.</p><p><b>Keywords:</b>The Experimentally Organised Economy;Competence Blocs; Industrial dynamics; Industrialtransformation; Firm age, Small-firm growth; Turnover of firms;Computing and Communications industry; IT industry;Institutions.</p>
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The Dynamics of Firm and Industry Growth : The Swedish Computing and Communications IndustryJohansson, Dan January 2001 (has links)
The growth of the Swedish Computing and Communicationsindustry is studied in this thesis. Growth is seen as a dynamicprocess moved by the entry, expansion, contraction and exit offirms. The analysis is founded on the theory of the ExperimentallyOrganised Economy, which views the economy as an experimentalprocess. The entire thesis is organised around the problem ofresource allocation and the issue of growth through theintroduction of new combinations into the economic system,using the terminology of Schumpeter (1911). Competence blocsdetermine the efficiency of the economic process, i.e., theextent to which it leads to sustained economic growth ratherthan stagnation. Change is a fundamental feature of theeconomic process, firms have to be flexible to survive and theeconomic system must promote flexibility to grow. Many trials,or experiments, are required to discover and select "winning"firms and technologies. Hence, the turnover (i.e., entry andexit) of firms is supposed to have positive effects on growth.Theory, furthermore, predicts that new and small firms are moreentrepreneurial and innovative and that they, therefore, willgrow faster than old and large firms. The empirical results show that firm growth decreases withfirm age, decreases with firm size, increases with firmindependence, decreases with government ownership and thatindustry growth increases with firm turnover. Moreover, thesmallest firms have been the major job contributors during the1993-1998 period investigated empirically. It is also shownthat employment growth is facilitated by a sustained high entryof firms. Lastly, many policies, several of which were introduced inthe late 1960s and early 1970s, have selectively supportedlarge firms in mature industries. Hence, they have exercised arelatively negative influence on exactly the types of firmsthat have been shown to contribute to growth. These policieshave also made the Swedish economy less flexible. It is arguedthat this partly explains the slow economic growth in Swedencompared to other OECD countries since the 1970s. Aninteresting question is where Sweden would have been today witha different policy orientation. Keywords:The Experimentally Organised Economy;Competence Blocs; Industrial dynamics; Industrialtransformation; Firm age, Small-firm growth; Turnover of firms;Computing and Communications industry; IT industry;Institutions.
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