Within the contemporary migration field, from a theoretic point of view, the communication aspect of it has been identified as an emerging priority, as its impact can affect both the public opinion and policymaking itself. In order to identify trends portraying migration narratives, as ways of representing the migration phenomena in a set historiographical context, a dataset comprehending migration-related campaigns has been developed during the timeframe 2009 - 2018. Throughout the EU Member States, as well as the European Southern Neighbourhood Partner Countries (SPCs), 135 campaigns were retrieved online, shedding light on which were the aspect of migration emphasised (such as integration and smuggling and trafficking prevention), as well as the main stakeholders involved in the production of such communication initiatives. Through the usage of a web-based research for the years 2019-2021, the aforementioned dataset has been updated, by collecting secondary data of qualitative and quantitate nature of publicly funded migration-related campaigns in the Southern European Region. Based on the data, an illustrative mapping of current trends have been developed. The work was done in partnership with ICMPD – International Centre for Migration Policy Development (Migration Dialogue and Cooperation Directorate), within the EU-funded EMM5 (EUROMED V) programme. This project is aimed at establishing a comprehensive framework on migration, as well as being responsible for the creation of the previous database, through the preceding phase of the EUROMED programme itself (EMM4 - EUROMED IV). Because of the nature of the project, as well as the publicness of the dataset, campaigns aimed at negatively affect migrants/refugees’ lives have not been included in the research, in order to avoid at providing a platform to such messages. The 95 newly-gathered campaigns have been cross-referenced in order to highlight differences and similarities with the previous ones in terms of the overall narrative; stakeholder involvement; and the geo-political context in which the campaigns were made. Moreover, a particular focus was on the effects of the COVID-19 pandemic and its influence on the stakeholders involved in the migration-related activities themselves. The analysis of the migration-related campaigns reveals that the implementation of such initiatives has grown exponentially, with a surge during the year 2021, with 61 campaigns produced. Moreover, key trends in the communication narratives have been identified within the integration thematic area (49%), followed by the hate speech and xenophobia prevention (13%) and the asylum system (13%). The support and format used were aligned with the EMM4 dataset, as webpages and social media represent the main methods used throughout the Southern European Region. Regarding the stakeholders involved in the funding of the migration-related initiatives, the private sector has become a key player in the field, either financing or co-financing campaigns throughout the three years analysed, increasing from 4 campaigns between 2009-2018, to 32 in the timeframe 2019-2021. / Inom det samtida migrationsfältet har kommunikationsaspekten identifierats som en framväxande prioritet, eftersom att nyhetsskildringar om migration kan influera både den allmänna opinionen samt politisk beslutsfattande. För att identifiera trender som skildrar migrationsberättelser, i syfte att kunna representera migrationsfenomenen i ett fastställt historiografiskt sammanhang, har en datauppsättning som analyserar migrationsrelaterade kampanjer utvecklats under åren 2009-2018. I EU:s medlemsstater, såväl som den europeiska Southern Neighborhood Partner Countries (SPCs), har 135 kampanjer identifierats online. Dessa kampanjer belyser vilka aspekter av migration som betonades (såsom integration, smuggling och förebyggande arbete mot människohandel), såväl som de primära intressenterna som är involverade i produktionen av sådana kommunikationsinitiativ. Genom användningen av en webbaserad forskning för åren 2019-2021 har ovannämnda datauppsättning uppdaterats genom att samla in sekundärdata av kvalitativ och kvantitativ karaktär från offentligt finansierade migrationsrelaterade kampanjer i den sydeuropeiska regionen. Utifrån underlaget har en illustrativ kartläggning av aktuella trender tagits fram. Arbetet gjordes i partnerskap med ICMPD – International Centre for Migration Policy Development (Directorate Migration Dialogue and Cooperation), inom det EU-finansierade programmet EMM5 (EUROMED V). Detta projekt syftar till att upprätta ett heltäckande ramverk för migration, samt att ansvara för skapandet av den tidigare databasen, genom den föregående fasen av själva EUROMED-programmet (EMM4 - EUROMED IV). På grund av projektets karaktär och datamängdens offentlighet har kampanjer som syftar till att negativt påverka migranters och flyktingars liv inte inkluderats i forskningen, för att undvika att ge sådana budskap en plattform. De 95 nyinsamlade kampanjerna har korsrefererats för att belysa skillnader och likheter med de tidigare när det gäller den övergripande berättelsen: involvering av intressenter och det geopolitiska sammanhanget i vilket kampanjerna gjordes. Dessutom låg ett särskilt fokus på effekterna av covid-19-pandemin och dess inflytande på de intressenter som är involverade i migrationsrelaterade aktiviteter. Analysen av de migrationsrelaterade kampanjerna visar att genomförandet av sådana initiativ har ökat exponentiellt, med en ökning under år 2021, med 61 kampanjer producerade. Dessutom har nyckeltrender i kommunikationsberättelserna identifierats inom det tematiska området integration (49%), följt av förebyggande av hatretorik och främlingsfientlighet (13%) och asylsystemet (13%). Stödet och formatet som användes anpassades till EMM4-datauppsättningen, eftersom webbsidor och sociala medier representerar de huvudsakliga metoderna som används i hela Sydeuropa. När det gäller de intressenter som är involverade i finansieringen av de migrationsrelaterade initiativen, har den privata sektorn blivit en nyckelaktör på området, antingen finansierings- eller samfinansieringskampanjer under de tre analyserade åren, ökade från 4 kampanjer mellan 2009-2018 till 32 kampanjer mellan åren 2019-2021.

Thesis (M. A.) --University of Limpopo, 2021 / This is an exploratory study conducted to assess the effectiveness of the digital migration in South Africa. This study focused on two areas of domicile, which embarked on the process of migrating in Limpopo Province i.e. Shayandima Village in Thohoyandou and Rapotokwane Village in Bela-Bela. The theories that were used to guide the study were the diffusion of innovations theory, political economic theory and media policy theory. These theories were employed to assist in assessing the process, the effectiveness and the importance of Digital Migration. The results for this study are revealed that 85% of respondents asserted that digital broadcasting is very effective and easy to use compared to the analog broadcasting systems, as it shows clear pictures, quality sound and access to more television channels. This help television viewers to get quality television programs. It was interesting to note that respondents mentioned that they did not regret migrating from analog to digital broadcasting because of the benefits and impact that the Set Top Boxes Set (STB)s have on their televisions. The findings reveal that the STBs are effective and affordable and enable to watch more television channels. There is also a need for the Department of Communication and Digital Technologies to ensure that every household in South Africa migrates to digital broadcasting system