This exploratory study examined the interaction and effect of message characteristics, organizational credibility, and the presence of disaster on intention to donate to a Disaster Relief Organization (DRO). The Elaboration Likelihood Model and the Theory of Planned Behavior were used to theorize and test participant's message processing and donation behaviors. The study design incorporated random assignment into one of eight conditions. Findings reveal (a) participants have a higher donation intention when a disaster is present, (b) negative framing, when compared with positive framing, yielded the highest intention to donate when a disaster was present, (c) when no disaster is present, participants expressed a higher intention to donate to a highly credible DRO over a DRO that lacked credibility, (d) perception of DRO credibility is mediated by presence of a disaster, and (e) social media is being used in addition to more commonly found traditionally mass media for information during a disaster. In summary, this study extends previous research on processing and donation behaviors by examining the interaction of message characteristics and source credibility both during a disaster and without a current disaster. The study contributes to the growing body of research on disaster donations by incorporating social media use. / text

This study investigates the recovery efforts provided for low income and ethnic minority populations by organizations during the permanent housing phase of recovery in Watsonville, California, following the Loma Prieta earthquake of October 17, 1989. The case study format is used to discover what activities were performed and why each organization chose to perform them. Dynes and Quarantelli's (1968) typology of organization is used to explain how and why established, expanding, extending and emergent organizations participated in the recovery efforts. The findings indicate that the type of organization dictated the kind of tasks each organization performed. Organizations maintained activities during recovery for which they had experience, expertise and proficiency.