Thesis ( M.A. (Media Studies)) --University of Limpopo, 2014 / This study investigates the effects of televised alcohol advertisements on the drinking behaviour of youth in Praktiseer community of the Greater Tubatse Municipality. The nature and trends of alcohol consumption in South Africa are examined. The study also focuses on the impact of alcohol exposure, and the costs alcohol abuse can incur on the individual and society at large. The types of advertising models and the regulatory systems in advertising were identified. Data were collected through a self- administered questionnaire. The study hypothesised that the exposure to alcohol advertisements influences alcohol abuse among the youth. However, alcohol industry claims that the youth is not its niche market and hence should not be blamed for any abusive behaviour of alcohol by the youth. Just like the few studies interested in the effects of alcohol advertising, alcohol exposure and alcohol abuse, the present study also reveals that televised alcohol advertisements have a great influence in alcohol consumption among the youth in Praktiseer community.

Background: Systembolaget is one of the distinctive features of Sweden. It is the only store allowed to sell alcohol above 3.5% of alcohol by volume. The aim of this government-owned company is to educate Swedish customers to engage into responsible drinking patterns. To do so, they make use of advertising strategies depicted on several channels with the purpose of increasing individuals’ knowledge and thus, enhance public health. Besides, Scandinavian cultures are associated with high-risk behaviours regarding the average amount of alcohol drunk. Several studies underlined that students regularly engage into binge drinking and other irresponsible behaviours. Purpose: The aim of this study is to emphasize the effect of Systembolaget’s communication strategy on the attitudes, intentions, and behaviour of Swedish students. To fill the research gap and fulfil the objectives, a combination of the Health-Belief Model and the Theory of Reasoned Action is an adequate mean. Method: To gather the material needed for the research and uncover new insights, we chose an exploratory design. The semi-inductive approach allows to investigate the theoretical concepts while being able to use induction and thus, use the theory to both collect and analyse the data. We conducted semi-structured personal interviews on a sample of 20 Swedish students since they are familiar with Systembolaget and considered as a high-risk population in the drinking habits. To distil the data, we selected content analysis allowing the categorisation of the information in the different theoretical concepts. Conclusion: Systembolaget’s communication has a notable effect on Swedish students. It has been uncovered that the messages create favourable attitudes and thus, intentions to reduce alcohol consumption. Nevertheless, individual experiences, beliefs, and other factors of influence imply that there is an important intention-behaviour gap. Systembolaget displays information and appeals to influence the beliefs and knowledge of individual to educate them and not directly triggers specific behaviours.

Thesis (M.A. (Media Studies)) --University of Limpopo, 2014. / This study investigates the effects of televised alcohol advertisements on the drinking behaviour of youth in Praktiseer community of the Greater Tubatse Municipality. The nature and trends of alcohol consumption in South Africa are examined. The study also focuses on the impact of alcohol exposure, and the costs alcohol abuse can incur on the individual and society at large. The types of advertising models and the regulatory systems in advertising were identified. Data were collected through a self- administered questionnaire. The study hypothesised that the exposure to alcohol advertisements influences alcohol abuse among the youth. However, alcohol industry claims that the youth is not its niche market and hence should not be blamed for any abusive behaviour of alcohol by the youth. Just like the few studies interested in the effects of alcohol advertising, alcohol exposure and alcohol abuse, the present study also reveals that televised alcohol advertisements have a great influence in alcohol consumption among the youth in Praktiseer community.

Made available in DSpace on 2014-08-20T13:58:01Z (GMT). No. of bitstreams: 1 JOAO_LUIZ_DORNELLES_BASTOS_dissertacao.pdf: 531649 bytes, checksum: 5eec5d3096708d8b6c527a46ec07883c (MD5) Previous issue date: 2006-10-18 / The aim of this study was to estimate toothache prevalence and associated factors among adult residents in a Southern Brazilian city, named Pelotas. A cross-sectional population-based study was carried out with individuals aged 20 years and over (n=3353). A multi-stage sampling scheme was adopted, and data collection was performed at participants homes through standardised pre-tested questionnaires. Toothache in the past six months was regarded as the outcome. Socio-economic and demographic data as well as health related behaviours were collected. All analyses were undertaken with a Poisson regression model, following a hierarchical conceptual model. The response rate was 93.5% and toothache prevalence was 17.7% (CI95% 16.0-19.3). Multivariable analyses revealed that toothache was more likely to be reported by those with low educational attainment and low family income. Younger subjects, women and those with black skin colour were also more likely to report toothache. Current smokers and problem drinkers were at increased risk of experiencing toothache in the past six months. The toothache prevalence reported in the present study is not negligible and should stimulate preventive policies and support the planning of local oral health services. / Nos últimos seis meses, cerca de 20% dos pelotenses adultos tiveram dor de dente. Sabe-se que a dor de dente pode causar grande impacto na qualidade de vida, atrapalhando a alimentação, o sono, o convívio familiar e social e a realização de atividades diárias. Em trabalho recente, no qual foram entrevistados 2752 adultos com mais de vinte anos residentes na cidade de Pelotas, revelou-se que quase 20% deles, ou seja, um em cada cinco, apresentou dor de dente nos últimos seis meses. A dor de dente foi mais freqüente nas mulheres, entre os mais jovens, mais pobres e com menor escolaridade. Também as pessoas mais afetadas pela dor eram de cor/raça preta, fumantes, usuários problemáticos de álcool e que consideraram sua saúde bucal como ruim ou muito ruim . A elevada freqüência de dor de dente na população estudada reforça a necessidade de ações preventivas tanto em nível coletivo como individual, cabendo citar a fluoretação das águas de abastecimento e as campanhas e os programas de educação em saúde bucal. Medidas de combate ao tabagismo e ao uso abusivo de álcool também podem ajudar a reduzir a ocorrência de dor nos grupos mais afetados.