The Branding Solution &amp; Designing Industry has been seemingly proliferating with the growth inthe Apparel and fashion industry, predominantly. With economic development there has been anincrease in the private consumption and growth in GDP; as the demand from the fashion andready-to-wear industry has increased significantly.Both the global and European markets for branding and design are growing. Brands owners areincreasing their investments in measures intended to contribute to strengthening their brands, inwhich labels, packaging and accessories are important elements.Nilörngruppen is a company in this industry offering complete solutions in branding, design,product development and logistics on a global basis with a clear focus on offering customeruniquesolutions that create added value.To compete for the big branding and design jobs and increase the company business volume it isnecessary to be close to the customers. Developments necessitate Nilörngruppen being present inthe countries where its customers have increased its manufacturing base. This caters the need tomake an entry into new markets through a network of strategic partners. This has motivatedNilörngruppen to establish its part-owned subsidiary as Nilörn India with its own sales andlogistics base.This portrays the need of Nilörngruppen to develop its market through continued optimization ofits business structure and improve return on investments in India. The aim of this thesis report is tomake a Business Strategy development for Nilörn India for its expected market expansion in theIndian market. / <p>Program: Magisterutbildning i Applied Textile Management</p><p>Uppsatsnivå: D</p>

Desde os primórdios da historia o dinheiro vem mudando de forma. Nos próximos anos, as novas tecnologias e as mudanças sociais e econômicas podem fazer com que surjam novas formas de dinheiro e transações comerciais, mantendo-se a tendência de aumento do uso de meios de pagamento alternativos ao dinheiro vivo. Isso vem gerando transformações no ambiente organizacional. Essas transformações geram ameaças e oportunidades, e devem por essa razão serem levadas em conta pelos responsáveis pela construção de estratégias. A falta de acesso da população de baixa renda aos serviços financeiros prejudica o desenvolvimento econômico; por outro lado, as instituições financeiras não têm interesse em atender essa população através de canais convencionais, em função de ser desfavorável a relação retorno versus custos nesse tipo de atendimento. Em paralelo, vem se observando um rápido crescimento no uso de telefones celulares, sendo o acesso aos serviços financeiros através desses dispositivos uma ferramenta para superar a relação desfavorável à bancarização da população de baixa renda. Dado esse cenário, foi objetivo desta pesquisa gerar contribuições ao processo de construção de estratégias para a bancarização da população de baixa renda utilizando dispositivos móveis, permitindo às organizações interessadas aproveitarem as oportunidades e evitarem os riscos disto decorrentes. Do ponto de vista metodológico, esta pesquisa iniciou-se com o estudo da bibliografia existente acerca da utilização de dispositivos móveis para a realização de operações financeiras, além de material cujo conhecimento foi julgado necessário para que se atingisse o objetivo proposto, especialmente literatura envolvendo construção de estratégias e inovação. A esse estudo, seguiu-se um estudo de campo envolvendo profissionais que atuam na área, e dirigentes de entidades que congregam empresas que serão afetadas pelas mudanças no ambiente organizacional. Este trabalho permitiu concluir que a utilização de dispositivos móveis pode ser uma ferramenta viável para a bancarização da população de baixa renda no Brasil e sugere estratégias para as organizações mais afetadas por este processo. O trabalho encerra-se com recomendações para a continuidade de estudos na área, em especial, o estudo dos modelos de negócio adotados para bancarização da população de baixa renda em países com características similares às do Brasil. / Currency has been changing since the beginning of history. Within the next few years, new technologies, as well as social and economic changes may lead to the development of new forms of money and commercial transactions, following the trend of growing use of alternative mediums of exchange other than cash. This has led to changes in the organizational environment. Such changes create both challenges and opportunities, which is the reason why they must be taken into account by those in charge of strategy-building. Lack of access of lower income segments of the population to the financial system hampers economic development; on the other hand, financial institutions are not interested in attracting that public to conventional services, because of the unfavorable relation between their costs and results. At the same time, there has been fast growth in the use of cell phones. Their use as a means to access financial services is one of the tools to overcome difficulties related to the bancarization of poor people. Given this scenario, the objective of this research is to contribute to the construction of strategies that allow organizations to seize opportunities and avoid risks associated with the bancarization of low income population through the use of mobile devices, particularly cell phones. From a methodological point of view, this research began with the study of existing bibliography related to the use of mobile devices in financial operations, as well as other sources that were deemed relevant to the proposed aims, especially literature on strategy-building and innovation. Following that first step, field studies were conducted with professionals from the related areas, as well as members of associations that include companies which will be affected by changes in the organizational environment. This study has led to the conclusion that the use of mobile devices can be a viable tool for the bancarization of lower income population in Brazil, and it suggests strategies for the companies most impacted by this process. This work also sets out recommendations for further study in this field, such as the study of business models for the bancarization of low income population of countries with conditions similar to those of Brazil.

The disruptive nature of innovations and technological advancements present potentially huge benefits, however, it is critical to take caution because they also come with challenges. This author holds fast to the school of thought which suggests that every organisation or society should properly evaluate innovations and their attendant challenges from a strategic perspective, before adopting them, or else could get blindsided by the after effects. Big Data is one of such innovations, currently trending within industry and academia. The instinctive nature of Organizations compels them to constantly find new ways to stay ahead of the competition. It is for this reason, that some incoherencies exist in the field of big data. While on the one hand, we have some Organizations rushing into implementing Big Data Projects, we also have in possibly equal measure, many other organisations that remain sceptical and uncertain of the benefits of "Big Data" in general and are also concerned with the implementation costs. What this has done is, create a huge focus on the area of Big Data Implementation. Literature reveals a good number of challenges around Big Data project implementations. For example, most Big Data projects are either abandoned or do not hit their expected target. Unfortunately, most IS literature has focused on implementation methodologies that are primarily focused on the data, resources, Big Data infrastructures, algorithms etc. Rather than leaving the incoherent space that exists to remain, this research seeks to collapse the space and open opportunities to harness and expand knowledge. Consequently, the research takes a slightly different standpoint by approaching Big Data implementation from a Strategic Perspective. The author emphasises the fact that focus should be shifted from going straight into implementing Big Data projects to first implementing a Big Data Strategy for the Organization. Before implementation, this strategy step will create the value proposition and identify deliverables to justify the project. To this end, the researcher combines an Alignment theory, with Digital Business Strategy theory to create a Big Data Strategy Framework that Organisations could use to align their business strategy with the Big Data project. The Framework was tested in two case studies, and the study resulted in the generation of the strategic Big Data Goals for both case studies. This Big Data Strategy framework aided the organisation in identifying the potential value that could be obtained from their Big Data project. These Strategic Big Data Goals can now be implemented in Big data Projects.

This thesis deals with the business strategy in the Chinese market, which is introduced a concrete example of the business strategy of Coca-Cola. According the breadth of the topic there is not included the overall business strategy of mentioned company, but corporate social responsibility, which is the third pillar of the strategy. The aim is to compare by values of social responsibility and setting the Coca-Cola's current situation on the Chinese market and local governments attitude to the main problems of this area. The first chapter is describe the economic growth and current economic development of China, which is marked by the global financial crisis. In the context of sustainable development of Coca-Cola is worth mentioning the Convention and the obligations arising from the country for membership in the ILO. This issue is devoted to the second chapter. The last chapter describes the business strategy (including the basic pillars of the strategy "4A"), with a focus on ensuring sustainable growth. This information is used not only to approach the business strategy, but also for possible access to government compared with the real situation in the country.

No description available.

IT service management is becoming more and more important in the current business environment. Especially the IT Infrastructure Library (ITIL) is a widely adopted and accepted IT service management framework (Wagner 2006). Organizations that adopt one of the IT service management frameworks expect to achieve a large range of benefits through the use of the frameworks. The major benefits that are expected to be realised include reduced costs, IT services that are tailored to the business needs, a higher quality of IT services, and improved customer satisfaction (OGC 2007a). Despite the growing importance and acceptance of IT service management and ITIL, there is not much literature that is concerned with the benefits that can be realised when one of the relevant IT service management frameworks is in place. Only a few studies were published in conference proceedings (e.g. Hochstein et al. 2005, Potgieter et al. 2005, Cater-Steel et al. 2006). Even though these studies were able to confirm some of the claims made by the Office of Government Commerce (OGC), the publisher of the ITIL series, there are still a lot of claims that are not evaluated to date. This thesis is taking a Monte-Carlo method based simulation approach to identify some of the benefits of the ITIL for customer service. To achieve this, an initial research model was developed that represents the four most likely benefits for customer service of the use of ITIL and their relationship with customer service and the generation of business value. Subsequently the different path ways for the relationships were explored and models for each of the possible paths were designed. These models include a mediated model, an unmediated model and a partially mediated model. After defining the estimates and constraints for the simulation, the simulation was executed using a MS Excel spreadsheet. The simulation results presented a large amount of data for each of the models and their relationships. The models produced normal distributions and showed stability for changed input and throughput parameters. The analysis of the findings showed that the changes in estimates for each of the models and the associated results of the simulation followed a linear pattern. The linearity of the models combined with the normal distribution of the results offers a lot of opportunities for the use of the developed models. A further enhancement through a test with real-life data could provide the basis for a tool to quantitatively predict the impact of an ITIL implementation on customer service and the creation of value for the business. In addition the four most likely contributors to improved customer service based on the use of ITIL have been identified from a literature review. The identified contribution towards improved customer service of these four beneficiary factors is supported by the results of the simulation. Therefore the results of this thesis provide the research community with a model that could provide the basis for further exploration of the beneficiary effects of ITIL on customer service.

The New Zealand construction supply chain today is inefficient. From a literature review it is found that non value adding activities including waste of time and materials are caused by islands of information with ineffective communication between supply chain participants. This represents an opportunity for Information and Communication Technology (ICT) to provide a strategic supply chain management model for the industry enabling interaction and shared information between all parties. To evaluate the performance of ICTs in the New Zealand construction supply chain, this thesis uses as a case study newly launched software---BlueSky. BlueSky was developed by the Building Integration Software Company located in AUT Technical Park. BlueSky was designed to integrate the fragments of the current information flow of the chain from architect through to the end property owner. Supporting Data was gathered by distributing a structured questionnaire designed to find the opportunities and inhibitors for utilizing ICTs to facilitate the synthesis of the chain. 200 responses were received. The study was funded by a TEC grant. The BlueSky case study is based on two pilot sites; one is an architectural design company and the other is a master contractor company in Auckland. The case study also evaluated the potential problems which may bring risks to supply chain members and provide possible recommendations for future research. The study found from the results of the questionnaire that a significant shift in the mindset of participants of the supply chain will be necessary in terms of collaboration and team work if mutual benefits are to be achieved. It is found that in the two pilot sites BlueSky did make a significant difference in terms of reduced cost, accuracy of information, improved documentation management, and overall increased speed and clarity of information. In the wider community of the industry as a whole considerable education is needed to break down mistrust between members. In general each member appears to be determined to secure the best result as individuals rather than considering the overall outcome for the whole chain. This reluctance to co-operate is coupled with a reluctance to utilize ICTs. Recommendations are made to overcome this mindset.

In 2004, 6% of the Crowne Plaza Auckland Hotel's guests were Priority Club members. Two years later, this number has more than doubled to 13%. Are the Priority Club guests contributing to leverage the hotel's profitability? This research is aimed at answering the question if the continuous increase in the number of Priority Club guests staying at the Crowne Plaza Auckland Hotel is an opportunity for the property to effectively optimise its revenue generation performance. The study is essentially focused on assessing the ability of the loyalty programme to generate revenue to the hotel. The Priority Club Rewards is a demand-based, revenue-orientated marketing strategy which is predominantly aimed at 1) promoting and attracting its 30 million members worldwide to stay at the company's extensive portfolio of hotels as well as 2) to entice the club members to spend money on the hotels' services and facilities. In return for their loyalty, these customers are entitled to receive benefits that correspond to their membership level. From a revenue management perspective, the programme exists to strategically help hoteliers not only to achieve higher occupancy levels through repeat visits from the club members but to also leverage the hotel's revenue generating performance through encouraging its members to not only stay in suites and club rooms but also to use the property's services and facilities more regularly. In other words, the objective of the Priority Club Rewards is to help hoteliers attract customers to their properties and at the same time encourage them to spend money whilst onsite. It was found that the Priority Club programme is fulfilling its first core objective, which is to bring more customers to the Crowne Plaza Auckland property. Hence, this research is predominantly focused on assessing the rewards programme's ability to also assist the Auckland hotel to increase profitability. The objective of this project is to analyse whether or not the increasing growth in the number of club members staying at the property can also be interpreted as a growth in the hotel's revenue generation performance. Firstly, a thorough review of the literature was conducted in order to identify any previous academic work that specifically analysed the relationship between the areas of revenue management and loyalty marketing. However, no extensive previous research was found that effectively analysed how these two fields interact with each other, particularly in the hotel industry. Nevertheless, research from Internet articles and other web-based media resources was highly beneficial to the success of this research. There were two data collection processes employed in this research: a Priority Club Survey identified the needs and preferences of the club members when staying at the Auckland hotel and, secondly, a Spending Pattern Analysis was conducted based on the hotel guests' account statements. The results from these two research methods were then carefully analysed and interpreted in order to achieve an accurate set of resourceful conclusions and recommendations.

The aim of this study was to identify how Information and Communication Technology (ICT) affects business processes and service delivery within hotels and how ICT interacts with strategic issues confronting hotel managers. The areas of exploration were: 1) the business context of ICT; 2) the main role of ICT in day to day business; 3) ICT's impact on service delivery to hotel guests; and 4) the role of ICT in the future.As the study was exploring the General Managers' (GMs) perceptions, interviewing was selected as the most appropriate data gathering method. The sample covered a range of Auckland hotels which differed according to location, size and quality. Semi-structured interviews were used to facilitate the comparison of data between interviewees. Common themes and concepts were identified which were compared to the demographic characteristics of the hotels as well as previous research detailed in the literature.The contextual issues identified were staff availability and retention, competition (particularly price wars resulting from discounting), and location and infrastructure issues. Only half the GMs interviewed identified benefits from ICT in the day to day operation of their business. All of them described challenges or disadvantages posed by ICT. The impact on service delivery to guests was viewed more positively but there were still misgivings about the potential barriers which ICT created. There was a strong view that staff were of overwhelming importance to service delivery. Finally, envisioning the future, ICT was perceived as having the ability to make a strong contribution to business development but this ability would be constrained by staffing problems. Analyses of the findings suggest that ICT has a dual role of gathering management data and providing guest services, and GMs appear unaware of how this dual role contributes to the challenges posed by ICT. Similarly, there was limited awareness of the interaction between human agents in a business, the organisational structures, and ICT.The business implications of these findings suggest that GMs would benefit from being aware of the roles of ICT and addressing the needs of staff for a clearer understanding of how their role, and the ICT that supports it, fits into their broader operation of the business.This study is the one of first to examine the impact of ICT in New Zealand hotels, and, in particular, how this interacts with the broader social issues, and offers insights into the areas of potential conflict and ways to manage the impacts of ICT in hotels.

The aim of this study is to understand the importance of public relations activity in non-profit organisations. The study emphasizes the bearing public relations activities can have on non-profit organisations in the contemporary world. This is especially true in an over communicated society where the vast majority of organisations compete to gain access to the scare media resources to put their message across to their potential clients, supporters and customers. Non-profit organisations generally have to depend on the donor agencies and therefore fail to attract a sizeable public relations budget. On the one hand, these organisations lack the resources to launch a successful public relations campaign and on the other the lack of knowledge and interest among general staff members makes it even harder for a public relations campaign to be developed or successfully launched. In this study, I used both quantitative and qualitative research methodologies to collect and analyse data. The data were collected from two non-profit organisations based in New Zealand working in the area of child welfare. The primary data were collected through semi-structured interviews and survey questionnaires. A single semi-structured interview was conducted with each team leader of the two selected organisations. However, this was like skimming the surface and in-depth interviews would have helped me to collect richer data. On the other hand the data collected was sufficient for this research and it helped me to create a holistic understanding of the topic. The findings of the research highlight that most non-profit organisations working in the area of child welfare find it hard to market themselves due to a lack of funds and employee involvement. Although the findings from the study are significant; caution is necessary in applying the results to other scenarios and in making generalizations. One of the key findings from this research is that both organisations did not use public relations as a strategy. Most decision related to public relations was made on random basis and no long term strategic plan was made to adopt public relations as a core strategy to build creditability among their stakeholders.