The aim of this diploma thesis is to create reporting as a set of methods for analyzing and interpreting the results of processes and events that are directly involved in the creation of sales and value of a firm in the subscription model of internet business. The thesis is focused on the reporting of historical results and performance. The methodology focuses on the identification of the characteristics and conditions describing the nature of the subscription business model and related consumer behavior. On this basis is compiled set of appropriate analysis for reporting of key facts. Achieved results are subjected to the analysis that examine the revenues from the perspective of the factors influencing the effectiveness of their creation and maintenance in the future. Practical part carries out analysis over the modeled data through SQL database queries that build the final reporting. Conclusions of the diploma thesis describe findings in achievement, effectiveness and risks that arise from the underlying data of model company. The conclusion states information usefulness and possible application of the reporting solution in real company.

Research background - with the popularity of the Internet and the upgrading of electronic equipment, the e-commerce mode has gained an advantageous position in the contest with the traditional business mode. E-commerce has become a necessary way for enterprises to expand the market. In the course of the development of e-commerce, different e-business models have also been produced. They have different adaptability according to the product or target customer orientation of the enterprise. Through the survey, we find that the analysis of professional vertical B2B2C e-commerce mode between enterprises and consumers is still very few. Purpose - It is hoped that this paper will provide a reference for e-commerce enterprises to carry out e-commerce activities through the conclusion of the feasibility of vertical B2B2C. Research methods - On the basis of reading and collecting a large amount of data in the earlier period, this paper summarizes the collected data according to the grounded theory proposed by Barney Glaser and Anselm Strauss, extracts three categories. We objectively summarize the theories put forward by scholars, and then add data support to draw objective conclusions and theories. The main data collection is obtained through a structured interview with the president of the Shangpa, while also using scientific papers, reports, websites and books, and other auxiliary data. The case company is working with B2B2C e-commerce mode in their business. Findings - By analyzing the main body of vertical B2B2C e-commerce mode (enterprises, third party platforms and consumers), as well as the economic and policy environment, we summarize the objective environment. Making development forecast through the analysis of the advantages and development difficulties of vertical B2B2C e-commerce. Conclusions – The market environment, the policy environment and the promotion of the enterprise's own ability are all beneficial to the enterprise to carry out vertical B2B2C e-commerce in China. However, if the enterprises want to survive in the same subdivision industry, capital investment, team building and logistics warehousing should be the focus of the enterprise.

Darbe nagrinėjami šiuo metu rinkoje naudojami elektroninių atsiskaitymų modeliai ir jų saugumo problemos. Kadangi elektroninių transakcijų metu operuojama svarbiais ir konfidencialiais duomenimis, aukštesnio saugumo lygio užtikrinimo problema visada išlieka itin aktuali. Darbe išnagrinėtos dažniausiai sutinkamos elektroninių atsiskaitymų schemos (tiesioginis atsiskaitymas ir atsiskaitymas per Paypal sistemą), jų saugumo užtikrinimo principai, technikos ir spragos. Atsižvelgiant į dabartinius rinkos poreikius ir informacijos saugumo spragas šiuo metu naudojamuose modeliuose, suprojektuotas aukštesnio saugumo lygio elektroninių atsiskaitymų modelis ir realizuotas šio sprendimo prototipas. Šio prototipo projektas ir realizacija gali būti naudojamos kaip rekomendacijos kūrėjams, tobulinantiems elektroninių atsiskaitymų modelių saugumą. / The work deals with electronic payment models used in the market and their security problems. As electronic transactions operate with important and confidential data, ensuring higher level of security is always an actual issue. The study generally concerns the main electronic payment schemes (direct payment and payment through Paypal), their safety principles, technical decisions and security ensuring gaps. Considering the current market needs and information security gaps in current eCommerce models, a new, ensuring higher level of security in electronic payments, model was designed and a prototype of this decision was implemented. The prototype design and implementation may be used as recommendations for developers, improving electronic payment security models.