Thesis (M.B.A.)--Boston University

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The object of this study has been to investigate dimensions of aggregate audience exposure to a mass medium (a daily newspaper). A mass medium such as a newspaper has a variety of content and an organized structure. Individual audience members are expected to be selective in their exposure to the medium using both its content and structure as a basis for their choices. Moreover, audience members are expected to act similarly in their selective use of the medium, resulting in dimensions of audience exposure which are determined by its content and structural organization. Such dimensionality has implications for the managerial use of the medium as a vehicle or, more precisely, a set of vehicles for the delivery of specific news and advertising information. The principal research method employed in this study was factor analysis. A critical review of related factor analytic applications in advertising research was undertaken. However, unlike these previous studies, prior expectations concerning the factor results were introduced into the analysis. This was accomplished through the construction of a model which stated that selective exposure is a function of the content and structure of a medium (or media). The model was used to predict aggregate audience exposure on a content and/or structural basis and these predictions were investigated using factor analysis. The procedure was replicated across samples and the results were validated through relation to external variables thought to be associated with mass media exposure. The results clearly indicated that the dimensions of audience exposure to the news content of a daily newspaper were determined by the latter's content and structural organization. Accordingly, it was concluded that the internal "managerial" sections of the newspaper represented vehicles for the delivery of specific news and promotional information. These results confirmed the argument that conventional audience assessment procedures, presently calculated on the basis of exposure to the entire newspaper, should recognize internal content and structural selectivity of the newspaper's internal "managerial" sections. / Business, Sauder School of / Graduate

This research sought to ascertain how newspaper ownership structures influence the quality of local political news coverage. More specifically, do independently owned newspapers tend to produce larger quantities of quality local political reporting than do corporately owned and publicly traded newspapers? In the thesis, I develop an understanding of "quality" news coverage as being coverage that is thematic, or providing interpretive analysis and supplying contextual information. Additionally, I tackle the question of quality news coverage from three angles: whether or not independently owned newspapers provide more quality local political news stories per edition than corporately owned papers; whether or not the percentage of quality local political news stories of total political news stories within an edition is higher for independently owned or corporately owned newspapers; and whether or not the percentage of total political news stories of total news stories is higher for independently owned or corporately owned newspapers.

"This experience has led the writer to wonder if any real progress is being made in the organization and use of newspaper libraries and, after enrollment in library school, to check systematically the professional literature having to do with newspaper libraries. The result of this investigation is this paper, the purpose of which is to find out just what some newspapers are doing to promote and encourage newspaper libraries. Because, it seems, most newspapers of circulations under 50,000 have no newspaper librarians or libraries at all (except for a stack of reference books in a corner), this brief study of newspaper libraries is limited, for the most part, to large-circulation dailies. For this reason, the contents of this paper represent the brighter side of the newspaper library field"--Introduction. / Typescript. / "August, 1954." / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Arts." / Advisor: Robert G. Clapp, Professor Directing Paper. / Includes bibliographical references (leaves 89-92).

Tan Jieyu. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 106-113). / Abstracts in English and Chinese. / Chapter Chapter 1 --- Introduction --- p.1 / Chapter Chapter 2 --- Literature Review --- p.4 / Consumption in a modern world --- p.4 / Modernization and consumption values --- p.10 / Chapter Chapter 3 --- Modernization in Urban China since 1979 and Research Hypotheses and Question --- p.20 / Modernization in urban China --- p.20 / Previous findings on consumption values in China --- p.28 / Research hypotheses and question --- p.33 / Chapter Chapter 4 --- Research Methods --- p.35 / Content analysis of newspaper ads --- p.35 / Interviews with experienced advertising professionals --- p.51 / Chapter Chapter 5 --- Research Findings --- p.54 / Consumption values manifested in newspaper advertising --- p.54 / The findings from interviews: changing consumption values in urban China corresponds to modernization --- p.77 / Chapter Chapter 6 --- Conclusion and Discussion --- p.87 / Concluding remarks --- p.87 / Limitations and suggestions for future research --- p.91 / Appendix --- p.94 / Basic questions for in-depth interviews with advertising professionals --- p.94 / Salience trends of consumption values found in newspaper ads --- p.95 / References --- p.106

Thesis (M.S.)--Rochester Institute of Technology, 2008. / Typescript. Includes bibliographical references (leaves 54-57).

Title from PDF of title page (University of Missouri--Columbia, viewed on Feb 23, 2010). The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Dissertation advisor: Dr. Earnest Perry. Vita. Includes bibliographical references.

Call number: LD2668 .T4 1955 A43 / Master of Science

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