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The allotments scheme was a complex and diverse social, political, and economic movement that provided the labouring classes with small plots of land, usually no larger than one-eighth of an acre, on which to grow vegetables. From the late nineteenth century to the end of the First World War in 1918, the East End of London experienced an overwhelming increase in allotment cultivation and provision. Working-class men in the boroughs of Hackney, Poplar, East Ham, and West Ham participated in the allotments scheme for a variety of reasons. Allotments were places in which a working man could grow his own food with his familys help to supplement low, casual or seasonal wages, and his gardening kept him out of the pub and on the land. During the war period, food prices increased to intolerable levels in the East End so that the allotment was one of the few ways to reasonably feed the family, especially for the casual dockers. East Enders maintained personal and collective connections to the land that they had lost both through the Enclosure Acts of the eighteenth and nineteenth centuries and the urban sprawl of the early twentieth century. Finally, allotment gardening provided the healthy leisure activities of exercise, horticultural education, and civic participation. </p><p>The allotment was embedded in a social ethic that espoused industriousness, sobriety, respectability, and independence and in this way was a middle class solution to a working class problem. Yet, working men adopted the scheme as their own with enthusiasm and dedication and created natural spaces in the degraded landscape of the East End. By 1916, with the passage of the Cultivation of Lands Order, the East End boasted thousands of allotments growing vegetables on Londons vacant lots largely due to the persistent demands of residents on their local borough councils. The allotment association provided East End men with an unparalleled opportunity for grassroots political participation and gave way to a marked increase in working-class political awareness during the period. East Enders gained a foothold in local, regional, metropolitan, and later national politics for the first time in decades. The allotment in the East End also significantly changed the environment in which it was situated. The green space improved the esthetic of the area, adding to the general well-being of all of the boroughs citizens. East End allotments brought life to an area that many believed was lifeless. Not only did working men prove they could bring their sooty surroundings to life, but that they could also bring back to life the long-latent self-sufficiency of their ancestors. They were attracted to the scheme at a higher rate than many of the other 28 London boroughs because of their poverty, their maintained connection to green space, their cultural and political interest in land, and their profound sense of the loss of the land and the independence it brought.

The allotments scheme was a complex and diverse social, political, and economic movement that provided the labouring classes with small plots of land, usually no larger than one-eighth of an acre, on which to grow vegetables. From the late nineteenth century to the end of the First World War in 1918, the East End of London experienced an overwhelming increase in allotment cultivation and provision. Working-class men in the boroughs of Hackney, Poplar, East Ham, and West Ham participated in the allotments scheme for a variety of reasons. Allotments were places in which a working man could grow his own food with his familys help to supplement low, casual or seasonal wages, and his gardening kept him out of the pub and on the land. During the war period, food prices increased to intolerable levels in the East End so that the allotment was one of the few ways to reasonably feed the family, especially for the casual dockers. East Enders maintained personal and collective connections to the land that they had lost both through the Enclosure Acts of the eighteenth and nineteenth centuries and the urban sprawl of the early twentieth century. Finally, allotment gardening provided the healthy leisure activities of exercise, horticultural education, and civic participation. </p><p>The allotment was embedded in a social ethic that espoused industriousness, sobriety, respectability, and independence and in this way was a middle class solution to a working class problem. Yet, working men adopted the scheme as their own with enthusiasm and dedication and created natural spaces in the degraded landscape of the East End. By 1916, with the passage of the Cultivation of Lands Order, the East End boasted thousands of allotments growing vegetables on Londons vacant lots largely due to the persistent demands of residents on their local borough councils. The allotment association provided East End men with an unparalleled opportunity for grassroots political participation and gave way to a marked increase in working-class political awareness during the period. East Enders gained a foothold in local, regional, metropolitan, and later national politics for the first time in decades. The allotment in the East End also significantly changed the environment in which it was situated. The green space improved the esthetic of the area, adding to the general well-being of all of the boroughs citizens. East End allotments brought life to an area that many believed was lifeless. Not only did working men prove they could bring their sooty surroundings to life, but that they could also bring back to life the long-latent self-sufficiency of their ancestors. They were attracted to the scheme at a higher rate than many of the other 28 London boroughs because of their poverty, their maintained connection to green space, their cultural and political interest in land, and their profound sense of the loss of the land and the independence it brought.

No description available.

Protecting the environment for future generations is crucial. Although businesses are under strong pressure to support sustainability, many leaders find it challenging to meet the environmental needs of the present without negatively impacting their economic goals. This paper describes some methods that businesses have adopted to effectively manage environmental issues and offer an opportunity for competitive advantage. In particular, three case studies show ways that the companies have embraced and integrated sustainability into their strategic planning process, which helped them achieve growth and success in the context of social and environmental concerns. The paper shows how these businesses have chosen to embrace sustainability to minimize the negative impact in our environment, society, and economy. The case studies can help managers define and prioritize their sustainability goals, achieve social and economic value, and transform these environmental investments into sources of competitive advantage. This paper can be beneficial to other businesses who desire to move beyond compliance of the law and become proactive in helping our environment for future generations.