The main goal of this study was to analyze the economic concepts materials of Social Studies Learning Areas textbooks of the junior high school in Taiwan for researching the distributive conditions and the content of economic concepts materials in the Social Studies Learning Areas textbooks. The purposes of this study were¡G(1)to explore the meanings of economic education and the relationship between economic education and Social Studies Learning Areas¡F(2)to analyze the differences of economic concepts on all the four editions¡F(3)to analyze the differences of economic competence indicators on all the four editions¡F(4)to induct and research discovery, as references in achievement junior high school textbooks related economic concepts copy editor. This study applied content analysis approach, and the study targets were the Grade 7-9 Social Studies Learning Areas of Grade 1-9 Curriculum textbooks (Nani textbooks¡BRenlin textbooks¡BHannlin textbooks¡BKnsh textbooks )published in 2004. It totaled up to 4 volumes. First of all, the researcher inquired into the references to set up the economic concepts categories and the Economic Competence Indicators translate economic concepts categories, and then, analyzed the economic concepts materials from the words and the illustrations and supplementary materials in the Social Studies Learning Areas textbooks. The conclusions of this study were as follows: 1.Economic education must contain cognitive¡Battitude and skill goals, and has its importance in Social Studies Learning Areas . 2.Speaking of the economic concept analysis, in various editions textbooks all emphasize microeconomic concepts primarily, the proportion which occupies surpasses one half, next is the macroeconomic concepts. 3.Speaking of the economic Competence Indicators analysis, the majority of textbooks all have conform to the economic concepts which the economic Competence Indicators explain, only has partially has not little tallied, demonstrated various editions textbooks¡¦ explanations were not the same , or show up in other subjects and the examination system was not rigorous. 4.Speaking of the supplementary materials analysis, teaching material and so on graph, explanation nouns, mostly can display the supplement assistance text contents ,extend activities as well as the student exercise that all can give dual attention to the diversification, only must consider the arrangement of the time. In accordance with the main discovery and conclusion of this research, suggestions concerning aspects of education organizations, conscientious system of textbooks examination needs to be established were put forward. Follow-up studies were also proposed.

O conceito de consumidor hoje amplamente adotado pelo direito do consumidor brasileiro é aquele desenvolvido pela Economia. Sua escolha não foi em vão, mas o resultado da mais rápida resposta que o Direito poderia dar à sociedade, que há muito enfrentava os desequilíbrios do mercado capitalista. Todavia, por ser a proteção ao consumidor uma matéria contemplada em dois âmbitos distintos da Constituição de 1988, sugere-se que o conceito econômico não entrega à proteção do consumidor todo o alcance que deveria proporcionar. Isto porque, ainda que tal conceito satisfaça a Ordem Econômica e Financeira, não se ajusta com a norma do art. 5º da Carta, que inspira a proteção da pessoa que consome. Um conceito que abarque esta perspectiva parece depender de uma construção humanista. Assim, após um apanhado histórico-doutrinário que pretende explicar e justificar a adoção do conceito econômico, apresenta-se contribuições da sociologia, filosofia e antropologia – sobretudo pelas obras de ZYGMUNT BAUMAN, GILLES LIPOVETSKY e MARY DOUGLAS – que revelam um amplo universo de significações e preocupações que rondam o consumo de bens e que não são levados em consideração pela teoria econômica. Demonstra-se que o mercado explora a subjetividade do consumidor, razão pela qual o desenvolvimento de um conceito jurídico mais amplo – para além do conceito econômico – será fundamental à evolução do direito do consumidor no Brasil. / The concept of consumer nowadays widely adopted by the Brazilian consumer law is that developed by the Economy. The choice was not in vain, it was the result of the prompt response that the law could offer to society, which has long faced the imbalances of the capitalist market. However, being a consumer protection a matter considered in two distinct areas of the 1988 Constitution, it is suggested that the economic concept does not give to consumer protection the entire range that it should provide. This because, even if this concept meets the Economic and Financial Order, does not fit with the norm of article 5 of the Constitution, which inspires the protection of the person who consumes. A concept that embraces this perspective seems to depend on a humanist construction. Thus, after a historical and doctrinal overview that attempts to explain and justify the adoption of the economic concept, contributions from sociology, philosophy and anthropology – especially by the works of ZYGMUNT BAUMAN, GILLES LIPOVETSKY and MARY DOUGLAS – are presented, which shows a broad universe of meanings and concerns that surround the consumption of goods and are not considered by economic theory. It is shown that the market explores the subjectivity of the consumer, which is why the development of a broader legal concept – beyond the economic concept – is crucial to the evolution of consumer law in Brazil.

O conceito de consumidor hoje amplamente adotado pelo direito do consumidor brasileiro é aquele desenvolvido pela Economia. Sua escolha não foi em vão, mas o resultado da mais rápida resposta que o Direito poderia dar à sociedade, que há muito enfrentava os desequilíbrios do mercado capitalista. Todavia, por ser a proteção ao consumidor uma matéria contemplada em dois âmbitos distintos da Constituição de 1988, sugere-se que o conceito econômico não entrega à proteção do consumidor todo o alcance que deveria proporcionar. Isto porque, ainda que tal conceito satisfaça a Ordem Econômica e Financeira, não se ajusta com a norma do art. 5º da Carta, que inspira a proteção da pessoa que consome. Um conceito que abarque esta perspectiva parece depender de uma construção humanista. Assim, após um apanhado histórico-doutrinário que pretende explicar e justificar a adoção do conceito econômico, apresenta-se contribuições da sociologia, filosofia e antropologia – sobretudo pelas obras de ZYGMUNT BAUMAN, GILLES LIPOVETSKY e MARY DOUGLAS – que revelam um amplo universo de significações e preocupações que rondam o consumo de bens e que não são levados em consideração pela teoria econômica. Demonstra-se que o mercado explora a subjetividade do consumidor, razão pela qual o desenvolvimento de um conceito jurídico mais amplo – para além do conceito econômico – será fundamental à evolução do direito do consumidor no Brasil. / The concept of consumer nowadays widely adopted by the Brazilian consumer law is that developed by the Economy. The choice was not in vain, it was the result of the prompt response that the law could offer to society, which has long faced the imbalances of the capitalist market. However, being a consumer protection a matter considered in two distinct areas of the 1988 Constitution, it is suggested that the economic concept does not give to consumer protection the entire range that it should provide. This because, even if this concept meets the Economic and Financial Order, does not fit with the norm of article 5 of the Constitution, which inspires the protection of the person who consumes. A concept that embraces this perspective seems to depend on a humanist construction. Thus, after a historical and doctrinal overview that attempts to explain and justify the adoption of the economic concept, contributions from sociology, philosophy and anthropology – especially by the works of ZYGMUNT BAUMAN, GILLES LIPOVETSKY and MARY DOUGLAS – are presented, which shows a broad universe of meanings and concerns that surround the consumption of goods and are not considered by economic theory. It is shown that the market explores the subjectivity of the consumer, which is why the development of a broader legal concept – beyond the economic concept – is crucial to the evolution of consumer law in Brazil.

O conceito de consumidor hoje amplamente adotado pelo direito do consumidor brasileiro é aquele desenvolvido pela Economia. Sua escolha não foi em vão, mas o resultado da mais rápida resposta que o Direito poderia dar à sociedade, que há muito enfrentava os desequilíbrios do mercado capitalista. Todavia, por ser a proteção ao consumidor uma matéria contemplada em dois âmbitos distintos da Constituição de 1988, sugere-se que o conceito econômico não entrega à proteção do consumidor todo o alcance que deveria proporcionar. Isto porque, ainda que tal conceito satisfaça a Ordem Econômica e Financeira, não se ajusta com a norma do art. 5º da Carta, que inspira a proteção da pessoa que consome. Um conceito que abarque esta perspectiva parece depender de uma construção humanista. Assim, após um apanhado histórico-doutrinário que pretende explicar e justificar a adoção do conceito econômico, apresenta-se contribuições da sociologia, filosofia e antropologia – sobretudo pelas obras de ZYGMUNT BAUMAN, GILLES LIPOVETSKY e MARY DOUGLAS – que revelam um amplo universo de significações e preocupações que rondam o consumo de bens e que não são levados em consideração pela teoria econômica. Demonstra-se que o mercado explora a subjetividade do consumidor, razão pela qual o desenvolvimento de um conceito jurídico mais amplo – para além do conceito econômico – será fundamental à evolução do direito do consumidor no Brasil. / The concept of consumer nowadays widely adopted by the Brazilian consumer law is that developed by the Economy. The choice was not in vain, it was the result of the prompt response that the law could offer to society, which has long faced the imbalances of the capitalist market. However, being a consumer protection a matter considered in two distinct areas of the 1988 Constitution, it is suggested that the economic concept does not give to consumer protection the entire range that it should provide. This because, even if this concept meets the Economic and Financial Order, does not fit with the norm of article 5 of the Constitution, which inspires the protection of the person who consumes. A concept that embraces this perspective seems to depend on a humanist construction. Thus, after a historical and doctrinal overview that attempts to explain and justify the adoption of the economic concept, contributions from sociology, philosophy and anthropology – especially by the works of ZYGMUNT BAUMAN, GILLES LIPOVETSKY and MARY DOUGLAS – are presented, which shows a broad universe of meanings and concerns that surround the consumption of goods and are not considered by economic theory. It is shown that the market explores the subjectivity of the consumer, which is why the development of a broader legal concept – beyond the economic concept – is crucial to the evolution of consumer law in Brazil.