A 'wave of nostalgia' has gripped the US leading to nostalgic fashions, furniture, television programming and even food. The marketing literature suggests that nostalgic-related consumption is the result of an aging population. It has been proposed that the purchase of nostalgic-products and services is an attempt by mature consumers to return psychologically to the ease, certainties and conflict free periods that existed or seemed to exist during their childhood or adolescence. This paper proposes that discontinuity, as argued by Davis (1979), is a better explanation for why people develop a preference for and consume nostalgic goods. Although some insights have been developed, research focused only on mature consumers and is rather limited in offering alternative explanations for the evocation of nostalgic feelings. MANCOVA was the primary method used to test hypotheses. Findings of this study indicate that discontinuity does not necessarily lead to nostalgia and preference for nostalgic products varies. / by Jana Rutherford. / Thesis (Ph.D.)--Florida Atlantic University, 2010. / Includes bibliography. / Electronic reproduction. Boca Raton, Fla., 2010. Mode of access: World Wide Web.

In this Thesis, from the disciplinary vantage point of English Studies, I explore some of the complex meanings that may be attributed to several forms and practices of South African consumer culture: magazines, malls and themed leisure. While these contemporary cultural 'texts' are often ephemeral, and people's attachments to them fractured, transient or at least ambivalent rather than unproblematic, my argument takes issue with the pessimism that informs much local and international criticism of consumer culture. My Thesis turns to concepts of affect, image, sign and discourse which have become features of current English Studies in order to generate readings of commercial culture more nuanced than the 'hard analyses' favoured by dominant practitioners of 'radical' South African cultural studies. At the same time, though, my analyses have learnt through disparate forms of local cultural study the necessity of grounding textuality in the structures of political economy. By means of manageable yet conceptually-suggestive South African instances, I consider how commodities and commodified experiences - generated in the first instance by the vested interests of Capital and related ideologies - may nevertheless be experienced by people in a plethora of ways not directly tied to the commercially-expedient construct of the 'target audience'. This experiential process entails a rampant volatility typical of a mass-mediated lexicon which challenges boundaries between high and low, formal and unofficial, propriety and the improper. While advertising and promotion, for instance, function as corporate attempts to contain proliferating signifiers and to secure a preferred, 'authorised' meaning for cultural goods or services, it is also the case that consumers themselves, perhaps creatively and certainly in clandestine ways that escape the supposed authorities of either market researcher or academic intelligence, author meanings that rework the limitations of what still tends to be construed within the university as a culture industry at once banal and insidious. The meanings of the contemporary cultures with which I deal, then, are highly mediated and many-layered, rather than constituting the mere surface announcement often imagined by scholars of both literary culture and of media- and cultural studies. The contexts of my Thesis are particular: it was completed in 1998, and has been produced from a university in KwaZulu-Natal by an academic formally trained in English Studies. In some respects, then, the interpretations I offer are narrow: geographically, historically and disciplinarily focussed. Yet in working on South African examples of commoditised forms and practices that derive from metropolitan vectors and have convoluted international genealogies, I have also sought to theorise the shifting interrelations of regional and national, local and global, discipline-specific and interdisciplinary knowledge. Drawing widely on studies into consumer relations - and at apposite points identifying conceptual connections and differences between 'foreign' figures like Michel de Certeau and influential South African thinkers such as Njabulo S. Ndebele - I suggest that for all its shortcomings consumerism needs to be understood as active process rather than as passive effect. My argument implies that such a rethinking of the conventional binaries of production and consumption is appropriate in a South Africa which is gradually giving substance to a democratic social order. Even within a politics premised on the individual, forms of consumption such as magazine reading and shopping need not necessarily be scorned as the selfish, even hedonistic pursuits caricatured by ideological purists: the Thesis seeks to demonstrate that people are at once citizens and consumers, individuals searching after distinctive identity and style as well as desirous of achieving a variety of community inflected bonds. Overall, the commercial culture examined in the Thesis is represented not as inevitably marred by cultural deficiency and degraded value - despite the dissatisfactions, irritations and deferred pleasures which for many of us form at least one facet of consumption - but as an everyday spectacle which is available for symbolic interpretation and aesthetic investment. This investment may be emotional as well as cognitive, sensuous as well as critical, mundane as well as exceptional, since individuals come to commodity culture with a range of longings, dreams, fears and sedimented allegiances. As my readings demonstrate, it is such diversity of response - provisional and elusive rather than predictable and guaranteed - which gives the lie to theories which are 'always-already' premised on the prior inscription and encoding of consumerism as manipulation. / Thesis (Ph.D.)-University of Natal, Durban, 1998.

CAPES / Neste trabalho, temos como objetivo investigar as associações entre tecnologias domésticas e tipos de feminilidades na revista Casa & Jardim como mídia de pedagogias de gênero. O recorte de estudo tem como foco os discursos textuais e imagéticos sobre tecnologias do lar veiculados na revista Casa & Jardim durante as décadas de 1950 e 1960. Neste período, as revistas direcionadas para públicos femininos buscavam criar uma identificação das mulheres com o espaço e o consumo domésticos, apresentando as tecnologias do lar, especialmente os eletrodomésticos, como recursos capazes de garantir o conforto doméstico, facilitando as rotinas das donas de casa e proporcionando maior bem-estar às famílias. Neste registro, as tecnologias do lar tanto favoreciam quanto glamourizavam as atividades cotidianas. Contudo, em paralelo, os padrões de limpeza, organização e administração do lar também tornaram-se significativamente mais exigentes. A partir de uma abordagem qualitativa de natureza interpretativa, visamos compreender como eram configuradas as representações da “dona de casa ideal” na revista Casa & Jardim. Percebemos que, nos discursos do periódico, as tecnologias do lar assumiram um papel importante na construção de expectativas sociais acerca das práticas de consumo das donas de casa das camadas médias, cuja identidade social estava estreitamente vinculada às imagens de esposa e mãe. / This paper proposes to investigate the associations between domestic technologies and types of femininity in the magazine Casa & Jardim (House & Garden) as gender pedagogies media. The outline of the study focuses the discourses of textual and image about domestic technologies in the magazine Casa & Jardim during the 1950s and 1960s. In this context, the magazines aimed at female audiences sought to create an identification of women with space and domestic consumption, presenting the home technologies, especially appliances, as resources that could ensure domestic comfort, facilitating the daily routines of housewives and providing more welfare families. In this record, the household technologies both favored as charmed everyday activities. However, in parallel, the standards of cleanliness and organization of homes also become significantly more demanding. From a qualitative interpretative approach, will understand how they were configured representations of "ideal housewife" in the magazine Casa & Jardim. We point out that the discourses in the magazine of the household technologies played an important role in the generated expectations regarding the middle class modern housewife role, whose social identity was closely tied to images of wife and mother.

CAPES / Neste trabalho, temos como objetivo investigar as associações entre tecnologias domésticas e tipos de feminilidades na revista Casa & Jardim como mídia de pedagogias de gênero. O recorte de estudo tem como foco os discursos textuais e imagéticos sobre tecnologias do lar veiculados na revista Casa & Jardim durante as décadas de 1950 e 1960. Neste período, as revistas direcionadas para públicos femininos buscavam criar uma identificação das mulheres com o espaço e o consumo domésticos, apresentando as tecnologias do lar, especialmente os eletrodomésticos, como recursos capazes de garantir o conforto doméstico, facilitando as rotinas das donas de casa e proporcionando maior bem-estar às famílias. Neste registro, as tecnologias do lar tanto favoreciam quanto glamourizavam as atividades cotidianas. Contudo, em paralelo, os padrões de limpeza, organização e administração do lar também tornaram-se significativamente mais exigentes. A partir de uma abordagem qualitativa de natureza interpretativa, visamos compreender como eram configuradas as representações da “dona de casa ideal” na revista Casa & Jardim. Percebemos que, nos discursos do periódico, as tecnologias do lar assumiram um papel importante na construção de expectativas sociais acerca das práticas de consumo das donas de casa das camadas médias, cuja identidade social estava estreitamente vinculada às imagens de esposa e mãe. / This paper proposes to investigate the associations between domestic technologies and types of femininity in the magazine Casa & Jardim (House & Garden) as gender pedagogies media. The outline of the study focuses the discourses of textual and image about domestic technologies in the magazine Casa & Jardim during the 1950s and 1960s. In this context, the magazines aimed at female audiences sought to create an identification of women with space and domestic consumption, presenting the home technologies, especially appliances, as resources that could ensure domestic comfort, facilitating the daily routines of housewives and providing more welfare families. In this record, the household technologies both favored as charmed everyday activities. However, in parallel, the standards of cleanliness and organization of homes also become significantly more demanding. From a qualitative interpretative approach, will understand how they were configured representations of "ideal housewife" in the magazine Casa & Jardim. We point out that the discourses in the magazine of the household technologies played an important role in the generated expectations regarding the middle class modern housewife role, whose social identity was closely tied to images of wife and mother.

Orientador: Edson do Prado Pfutzenreuter / Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Artes / Made available in DSpace on 2018-08-26T18:32:30Z (GMT). No. of bitstreams: 1 Taves_SyllaJohnLerro_D.pdf: 8886040 bytes, checksum: fa92b19df2ff97fc664a75dcf751fe6f (MD5) Previous issue date: 2014 / Resumo: O objetivo global deste estudo foi a busca por um amplo levantamento informativo e descritivo sobre os contextos institucionais, econômicos e sociais que compõem o ambiente cultural de duas cidades que abrigam universidades de grande relevância regional e internacional. O interesse por este estudo surgiu da experiência profissional do autor como produtor cultural, gestor universitário e de sua vivência nas duas universidades. Podemos definir que os levantamentos foram elaborados para subsidiar a construção de um diagnóstico geral, capaz de representar os ambientes que abrigam potentes sistemas de produção acadêmica e cultural. O mapeamento das estruturas institucionais, do contexto histórico, dos hábitos culturais, do turismo, da economia criativa e de outros fatores nos ajuda a caracterizar estes ambientes, identifica relações intrínsecas e promove a compreensão de como os sistemas culturais se configuram localmente. Nesse contexto, complementamos o estudo com uma comparação das cidades por suas diferenças e semelhanças, visualizadas na análise comparativa dos hábitos e de suas práticas culturais (teatro, festivais de música, entre outros), levando-se em consideração a capacidade de formação cultural de cada universidade, a relevância local em suas cidades sede e a economia da cultura envolvida. As cidades selecionadas são Salamanca, Espanha e Campinas, Brasil e as universidades escolhidas são, respectivamente, a Universidade de Salamanca (USAL) e a Universidade Estadual de Campinas (UNICAMP). Embora existam outras universidades nessas cidades, as instituições selecionadas são as maiores em número de estudantes, orçamento, produtividade acadêmica, entre outras qualidades de excelência, reconhecidas em nível nacional e internacional. Por exemplo, Salamanca é mundialmente reconhecida por sua cultura e atmosfera universitária e a USAL, fundada em 1218, está entre as universidades mais antigas da Europa. Da mesma forma, Campinas é uma cidade de mais de um milhão de pessoas e lar de uma das melhores universidades do país, a UNICAMP, com o maior índice nacional de produção acadêmica e um dos principais centros de pesquisa e inovação no país / Abstract: The overall objective of this study was to seek a broad informative and descriptive survey of institutional, economic and social contexts that compound the atmosphere of two cities that are home to universities of large regional and international relevance. The interest for this study is related to the professional experience of the author as a cultural producer, university officer and his experience at both universities. We may say that the survey was done to subsidize the construction of a general global mapping, capable of representing the atmosphere that houses powerful academic and cultural production systems. The mapping of institutional structures, the historical context, cultural habits, tourism, creative economy and other factors helps us to characterize these environments, identifies intrinsic relations and promotes understanding of how cultural systems are configured locally. In this context, we seek to complement the study with a comparison of cities by their similarities and differences in many aspects observed in the comparative analysis of their cultural practices (theater, music festivals, among other examples), considering the cultural training capacity of each university, their host cities, and the economy of the local culture. The two cities of interest are Salamanca, Spain and Campinas, Brazil, and the universities chosen in these cities are respectively, the University of Salamanca (USAL) and the State University of Campinas (UNICAMP). Although there are other universities in these cities, the selected institutions are the largest in number of students, budget, and academic productivity, among other qualities of excellence, acknowledged nationally and internationally. For example, Salamanca is world-renowned for its culture and for its collegiate atmosphere and the University of Salamanca, founded in 1218, is believed to be the third oldest university in Europe. Similarly, Campinas is a city of over a million people and home to one of the best universities in the country, UNICAMP, with the highest national rate of academic production and one of the major research and innovation centers in the country. OBSERVAÇÃOMinha área de concentração não aparece no formulário, sou do programa antigo de ARTES, minha área de concentração correta seria Economia Criativa, agora não sei como pode ser feito este ajuste no sistema / Doutorado / Artes Visuais / Doutor em Artes

Notre thèse analyse les liens entre renforcement de la hiérarchisation au travail et modalités de résistances à un statut subalterne. Nous avons étudié, par le biais d’une enquête par entretien en France et en Belgique, un espace de travail en constant renouvellement :le commerce de détail en boutique dans le secteur du prêt à porter. Les travaux sociologiques sur la précarisation des statuts d’emploi ont été peu centrés sur les rapports de travail qui existent dans ce type d’entreprises dont l’un des critères déterminant reste le nombre limité de salariés dont une majorité de jeunes femmes. Le passage d’un commerce indépendant à un commerce de « boutiques de masse » rationalisé a induit une transformation des conditions d’encadrement. Du petit patron indépendant on passe au manager salarié. Cette nouvelle relation patronale, invisible, entraîne un renouvellement des modes de domination davantage fondés sur la compétition marchande justifiant une flexibilité temporelle et spatiale, et une disponibilité permanente. L’observation comparative des situations d’employé-e-s a permis de dégager des processus sociaux communs de résistance à une discipline de boutique, qui prenaient plusieurs formes selon l’expérience et les modalités des échanges réciproques au travail. La formation du processus conflictuel résulte de deux dynamiques de socialisation salariale, l’une individuelle, conduisant à la revendication de droits, et l’autre, intersubjective, productrice d’une représentation de possibilités d’agir social sur la précarité du statut au travail.<p><p>Titre en Anglais<p><p>Inferiorized work status and “salarial” conflict. Store employees in France and Belgium<p><p><p>RESUMÉ DE LA THÈSE EN ANGLAIS<p><p> Our dissertation aimed at showing the links between the strengthening of the establishment of hierarchy at work and the modes of resistance to a subaltern status. We studied a constantly renewing working space in France and Belgium: retail trade stores (ready-to-wear). Sociology works on the increasing lack of job security rarely investigated the work relations in these particular types of structures, in which the limited number of employees is a deciding characteristic, in particular young women. The passage from an independent trade to a rationalized « mass stores » trade lead to a transformation of the framing conditions. There has been a change from the small boss to the salaried manager. This new and invisible relation to the employer leads to a renewal of the modes of domination now based more on the market competition justifying a temporal and space flexibility, and permanent. The comparative observation of the situations of employees in France and Belgium allowed us to shed light on shared social processes of resistance to the store discipline, which take different shapes depending on the experience and the modes of reciprocal exchange at work. The development of the conflict process ensues from two dynamics of socialization ;one is an individual one that leads to a capacity to claim rights ;and one is an intersubjective, producing a representation of possible social act to the precarious status. <p><p> / Doctorat en Sciences politiques et sociales / info:eu-repo/semantics/nonPublished