The subject of this diploma thesis is the corporate culture, its application and the possible influence caused by economy crises. Two companies from IKEA Group has been chosen, IKEA Hanim s.r.o. and IKEA Česká republika s.r.o. represented by Prague store IKEA Zličín. The related questionnaire has been created and used for mapping of the implementation and use of the corporate culture in these organizations. Different internal materials and interviews with employees has been analyzed and proceed. It has been shown that both companies are facing much higher pressure to achieve the result than before the outset of the economic crises. Also the contact with the management is insufficient in both organizations. The differencies has been discovered in the area of sharing the own opinion. In comparasion with the employees at the store the employees of IKEA Hanim s.r.o. feel that they can express freely. The employees of IKEA Hanim s.r.o. consider IKEA as a good employer. 42% of store employees do not agree with this statement.

163f. / Submitted by Suelen Reis (suziy.ellen@gmail.com) on 2013-05-08T17:34:01Z No. of bitstreams: 1 Dissertacao Cesar Franca.pdf: 911842 bytes, checksum: 5be566b9f2b3ca79106c35e5662523d2 (MD5) / Approved for entry into archive by Alda Lima da Silva(sivalda@ufba.br) on 2013-05-08T19:26:16Z (GMT) No. of bitstreams: 1 Dissertacao Cesar Franca.pdf: 911842 bytes, checksum: 5be566b9f2b3ca79106c35e5662523d2 (MD5) / Made available in DSpace on 2013-05-08T19:26:16Z (GMT). No. of bitstreams: 1 Dissertacao Cesar Franca.pdf: 911842 bytes, checksum: 5be566b9f2b3ca79106c35e5662523d2 (MD5) Previous issue date: 2007 / Esta pesquisa apresenta informações sobre as indústrias criativas, um conjunto de atividades econômicas relacionadas com o segmento cultural, que evidenciam a crescente imbricação entre a esfera da economia e da cultura. A investigação se concentra na identificação das principais características dos ocupados em indústrias criativas na Região Metropolitana de Salvador (RMS), no sentido de se formatar um perfil dos mesmos e compará-los com os demais ocupados em atividades econômicas na região. No primeiro momento, realiza-se uma revisão da literatura que trata da relação entre cultura e economia. Apresentando o processo de submissão da cultura à lógica mercantil no início do século XX, e a incorporação de insumos intangíveis, inclusive culturais, no processo produtivo, vale dizer, nas mercadorias carregadas de atributos simbólicos. Entre esses insumos, destaca-se a criatividade. O termo indústrias criativas surge no final dos anos 1990, concebido como instrumento de políticas públicas voltadas à promoção do desenvolvimento econômico regional, articulado com a economia global. Do conceito indústrias “criativas” se desenvolve a idéia de cidades criativas, que designa a aplicação de políticas dessa natureza à regeneração de antigas cidades vítimas do processo de desindustrialização. Neste contexto, ganha centralidade a controversa teoria da classe criativa, que vincula o desenvolvimento regional à presença de um grupo de profissionais do setor de serviços intensivos em conhecimento. Esses seriam atraídos para locais que desenvolvessem os 3T´s - talento, tecnologia e tolerância. Nessa dissertação, buscase, através de uma ótica multidisplinar, identificar, a partir de fontes de dados secundários disponíveis, quem são e como se caracterizam os trabalhadores do segmento criativo da RMS, região que se destaca no contexto cultural do país. / Salvador

L’Afrique n’échappe pas aux débats sur les industries culturelles, déjà en vogue, au niveau mondial. Bien développées dans les pays du Nord, les industries culturelles connaissent cependant un développement très faible en Afrique. Dans le continent, si quelques pays ont des modèles réussis de développement de ce secteur, à l’instar du Nigéria ou de l’Afrique du Sud, les industries culturelles des pays francophones d’Afrique subsahrienne demeurent encore dans un état précaire. Cela semble probablement dû à une prise de conscience tardive de leurs enjeux, à des considérations socio-politiques, ou encore à une mauvaise compréhension des rôles des acteurs. D’où notre intérêt à étudier le rôle des pouvoirs publics dans le processus de développement des industries culturelles au Burkina Faso, à travers le sujet suivant : Les industries culturelles dans les pays francophones d’Afrique subsaharienne : cas du Burkina Faso. Pour mener à bien notre réflexion sur le sujet, la méthodologie a consisté aussi bien à un débroussaillage théorique et à des enquêtes de terrain, permettant de confirmer les hypothèses émises. Au Burkina Faso, les industries culturelles connaissent, par leur organisation, une certaine dynamique, malgré quelques insuffisances dans le développement des filières culturelles. Cette dynamique, favorable à la mise en place d’initiatives et d’évènements culturels d’envergure, fait sans doute considérer le pays comme un « carrefour culturel » en Afrique. Les industries culturelles génèrent des enjeux sociaux, politiques et économiques considérables pour le pays. Cependant, ces enjeux sont l’objet de conflits entre surtout les industriels de la culture et l’Etat. Aussi, est-il indispensable que les pouvoirs publics et les industriels de la culture travaillent en synergie, avec des rôles bien définis, pour prendre au sérieux les défis, pour un secteur plus viable, dynamique et durable. / THESIS SUMMARYAfrica is no exception to the debates on the cultural industries, already in vogue, at the global level. Although well developed in the North, cultural industries are less developed in Africa. In the continent, while some countries have successful models of development in this sector, like Nigeria or South Africa, the cultural industries in francophone countries of sub-Saharan Africa are still in a precarious level. This seems likely due to a late awareness of their issues, socio-political considerations, or a misunderstanding of the roles of the actors. Hence our interest in studying the role of public authorities in the process of cultural industries development in Burkina Faso, through the following subject: Cultural industries in francophone countries of sub-Saharan Africa: case of Burkina Faso. To carry out our reflection on the subject, the methodology consisted as well of a theoretical brusaillage and field investigations, allowing to confirm the hypotheses emitted.In Burkina Faso, the cultural industries are dynamic, by their organization, despite some shortcomings in the development of cultural sectors. This dynamic, favorable to the implementation of major initiatives and cultural events, makes the country as a "cultural crossroads" in Africa. Cultural industries generate considerable social, political and economic impacts for the country. However, these profits are the subject of conflicts between mainly industrial culture sector and the public sector. It is therefore essential that public authorities and cultural private sector work in synergy, with well-defined roles, to take the challenges seriously, for a more viable, dynamic and sustainable sector.