This article approaches the emergence of a new profile of teachers who work inthe basic education. It debates teachers’ education through the light of the analysis of strategies of flexibilization of contractual conditions of teachers who work in the Brazilian private sector, the same ones that demand teachers’ educationunder a new commercial paradigm in which the teacher goes from educator to a businessperson and educational entrepreneur. This new paradigm supports the process of expansion of neoliberal policies and thus makes sense in the existing polemics between education as a social right and as merchandise or service. Theauthors verify and discuss the emergence, among the education entrepreneurs, ofrequests for teachers with new professional qualifications, not yet contemplated in the current models of teaching education. / En este artículo se aborda la emergencia de un nuevo perfil de los profesores que actúan en la educación básica. Se discute la formación de profesores a la luz del análisis de estrategias de flexibilización de las condiciones contractuales de profesores que trabajan en el sector privado brasileño, las mismas que exigen la formación de profesores bajo un nuevo paradigma mercantil, en el cual el profesor pasa de educador a empresario y emprendedor educacional. Este nuevo paradigma sustenta el proceso de expansión de las políticas neoliberales y, consecuentemente, se contextualiza en la polémica existente entre la educación enfocada como derecho social y la educación como una mercadería o prestación de servicio. Los autores constatan y discuten el surgimiento, entre empresarios de la educación brasileira, de demandas por docentes con nuevas calificaciones profesionales, las cuales todavíano son contempladas en los actuales modelos de formación docente.

Submitted by Luciana Ferreira (lucgeral@gmail.com) on 2014-11-04T13:40:34Z No. of bitstreams: 2 Tese - Fernanda Ferreira Belo - 2014.pdf: 1270332 bytes, checksum: b6720eb369ee2b48f9b19e5e387b09de (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2014-11-04T14:31:16Z (GMT) No. of bitstreams: 2 Tese - Fernanda Ferreira Belo - 2014.pdf: 1270332 bytes, checksum: b6720eb369ee2b48f9b19e5e387b09de (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Made available in DSpace on 2014-11-04T14:31:16Z (GMT). No. of bitstreams: 2 Tese - Fernanda Ferreira Belo - 2014.pdf: 1270332 bytes, checksum: b6720eb369ee2b48f9b19e5e387b09de (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Previous issue date: 2014-02-11 / Fundação de Amparo à Pesquisa do Estado de Goiás - FAPEG / This study is part of the line of research State, Policy and History of Education and has been developed in the Post-Graduation Program in Education at the Federal University of Goiás. It aims to analyze the logic of the educational market in the context of (public) municipal education, in Catalão, Goiás, from the perspective of public- private partnerships in education - PPPE . The partnership between the City Department of Education of Catalão (Secretaria Municipal de Educação de Catalão – SMEC) with Positive Publishing House Ltd was formalised after 2008 and occurred by providing teaching materials called Teaching System Learn Brazil (Sistema de Ensino Aprende Brasil– SABE), monitoring and educational advisory services and access to this Publisher house’s website. To develop this study it was accomplished a literature review, documentary survey and analysis of relevant legislation, semi-structured interviews with individuals involved with the implementation of PPPE, using questionnaires with workers of the municipal public education, from pre-school and syndical leaders in this category. In this study, we question the educational policies of privatizing and economist character that enable PPPE to take effect as the standard of organization of public school education across from the historic proposal for public, free and democratic education, combined with the plurality of ideas and different pedagogical concepts. This study found that the insertion of educational market logic in the (public) municipal education in Catalão has led to the internalization and naturalization of everything that involves public education can be converted into marketable products. The acceptance of this logic promotes changes in conceptions of public school, because the incorporation of a new ethical-moral justification and privatization policy in the project of education occurs. This process enables the expansion of large business groups in the education sector to find new niches of economic exploration, which allow the private appropriation of public property, the continued concentration of capital in large companies in the education industry, without, however effectively generate improvement of public school system, once the capitalist society, being contradictory, provides the means to ensure class differences and educational privileges for the elite. With this process there has been a “fetishization” of products, services and educational technologies that are marketed in agreements with local, visible in schools overvaluation that goes beyond the reality of these objects and their relationship to labor and human knowledge. / Este estudo está vinculado à linha de pesquisa Estado, Políticas e História da Educação e foi desenvolvido no Programa de Pós-Graduação em Educação da Universidade Federal de Goiás. Tem por objetivo analisar a lógica do mercado educacional no contexto da educação (pública) municipal, em Catalão, Goiás, sob a perspectiva das parcerias público-privadas em educação– PPPE. A parceria entre a Secretaria Municipal de Educação de Catalão– SMEC com a Editora Positivo Ltda foi formalizada a partir de 2008 e se deu pelo fornecimento de materiais didáticos do denominado Sistema de Ensino Aprende Brasil– SABE, de serviços de acompanhamento e assessoramento pedagógico e de acesso ao portal eletrônico do site desta Editora. Para desenvolver este estudo foi realizada uma revisão de literatura, levantamento e análise documental da legislação pertinente, entrevistas semi-estruturadas com sujeitos envolvidos com a implantação da PPPE, utilização de questionários com os trabalhadores da educação pública municipal, da modalidade pré-escolar e dirigentes sindicais desta categoria. Neste estudo, problematizamos as políticas educacionais de caráter privatista e economicista que possibilitam as PPPE se efetivarem como padrão de organização da Educação escolar pública frente à proposta histórica de educação pública, gratuita e democrática, combinada com a pluralidade de ideias e diferentes concepções pedagógicas. Constatamos neste estudo que a inserção da lógica de mercado educacional na Educação (pública) municipal em Catalão tem levado à internalização e naturalização de que tudo que envolve a Educação pública pode ser convertido em bens e produtos comercializáveis. A aceitação dessa lógica promove mudanças nas concepções de escola pública, pois ocorre a incorporação de uma nova justificação ético-moral e política privatizante no projeto de Educação. Esse processo viabiliza a expansão de grandes grupos empresariais do setor educacional que encontram novos nichos de exploração econômica, que permitem a apropriação privada do bem público, a continuidade da concentração de capital em grandes empresas do ramo educacional, sem, contudo gerar efetivamente a melhoria da rede escolar pública, visto que a sociedade capitalista, por ser contraditória, prevê os meios de assegurar as diferenças de classe e os privilégios educacionais destinados à elite. Com esse processo tem ocorrido uma fetichização dos produtos, serviços e tecnologias educacionais que são comercializados nos convênios com as escolas municipais, visível na supervalorização que extrapola a realidade desses objetos e a sua relação com o trabalho e o conhecimento humanos.

Nowadays the sphere of higher education is developing very dynamically, it acquires all new features, and its functional, structural, organizational and qualitative principles are changing. In the context of continuous development of the educational services market, competitiveness is no longer just a term in economics, it is the philosophy of an educational institution, which includes all the diversity of strategic and tactical methods for its vital activity and successful development. The purpose of the master's thesis is to develop a methodological approach to assessing the competitiveness of master programs. It is based on the definition of the integral competitiveness coefficient on the basis of specific indicators of educational activities, strategic positioning and financial sustainability of the educational program. This approach will allow an objective assessment of the level of competitiveness and develop a number of management decisions to improve the university's positions on the educational market. / На сегодняшний день cфера высшего образования развивается очень динамично, она приобретает все новые черты, при этом меняются ее функциoнальные, структурные, организационные и качественные принципы. В условиях непрерывногo развития рынка oбразовательных услуг конкурентoспособность - это уже не просто термин в экoномике, это филосoфия рабoты образовательного учреждения, которая включает всё разнooбразие стратегических и тактических приемoв для его жизнедеятельности и успешногo развития. Целью магистерской диссертации является разработка методического подхода к оценке конкурентоспособности образовательных программ магистратуры. В его основе лежит определение интегрального коэффициента конкурентоспособности на основе специфических показателей образовательной деятельности, стратегического позиционирования и финансовой устойчивости образовательной программы Данный подход позволит объективно оценить уровень конкурентоспособности и выработать ряд управленческих решений для улучшения позиций вуза на образовательном рынке.

Made available in DSpace on 2016-04-27T16:32:53Z (GMT). No. of bitstreams: 1 Silvia Maria de Freitas Adriao.pdf: 873098 bytes, checksum: 2e557a035beb405696178c0e78f135e0 (MD5) Previous issue date: 2014-02-24 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The present study aimed to describe the expectations of the parents whose children study in private schools in São Paulo since the choice of the school where their children begin the elementary school; it also intended to describe the facilities those parents apply in order to build a successful school life for their children. The research focused on the social uses of school especially those used by the economically privileged groups. It was performed in date collection and study of literature on the issues about the participation, the private schools and family-school relations for the development of this research. It was performed a fieldwork for the collection of information through an on-line questionnaire sent to parents of private schools in different regions of São Paulo. Based on the Bourdieu's theory, it´s possible to assume that families operate in the educational field by the illusio (idea to invest with conscience in the field), playing the game of school education in line with the operation of private schools, by having similar habitus that are inculcated in schools that facilitate and promote this relationship. The study also identified that there is a market relationship embodied in the relationship between schools and those families in the terms of a business relationship, considering that the result and the interventions were due to the product that they bought at the time of making the choice of school for their children / A presente pesquisa teve como objetivo caracterizar qual é a expectativa que os pais de crianças que estudam em escolas privadas do município de São Paulo têm em relação à escolha da escola para seus filhos quando estes iniciam seu processo de escolarização no ensino fundamental e quais os recursos que utilizam para tentar construir uma vida escolar de sucesso. É uma pesquisa sobre os usos sociais da escola em especial ao que diz respeito aos grupos privilegiados economicamente. Para o desenvolvimento desta pesquisa, foram consultados documentos e foi realizado um levantamento e estudo de bibliografia referente aos temas da participação, escolas privadas e relação família-escola. Posteriormente foi realizada uma pesquisa de campo para a busca de informações por meio de um questionário on-line enviado aos pais de escolas privadas de diversas regiões da cidade de São Paulo. Teve como hipótese a afirmação de que há investimentos e expectativas das famílias de escolas privadas em manter, reproduzir ou obter privilégios e status social utilizando da escola como mecanismo de perpetuação, de forma consciente e programada, apostando e intervindo na vida escolar de maneira a garantir o sucesso desse investimento. Partindo da teoria de Bourdieu, é possível dizer que as famílias operam no Campo educacional a partir da illusio (ideia de investir com consciência no Campo), jogando o jogo da educação escolar em consonância com as operações das escolas privadas e que possuem habitus similares aos que são inculcados nas escolas que facilitam e promovem essa relação. O estudo identificou também que há uma relação de mercado incorporada na relação entre as escolas e as famílias participantes, o resultado e as intervenções estão vinculadas ao produto que se compra, ou melhor, ao que foi observado na hora de fazer a escolha da escola para seus filhos

Made available in DSpace on 2016-04-25T16:44:32Z (GMT). No. of bitstreams: 1 Erika Camila Buzo Martins.pdf: 5251335 bytes, checksum: 625f7a45c3e2c2f81dea4c5a58c0261d (MD5) Previous issue date: 2013-04-29 / This work seeks to present the Theory of Planned Behavior - Icek Ajzen TPB and check if the model study of the attitudes of Ajzen may contribute to explain the choices of undergraduates by determined educational brand. To this end we presented general theories of collaboration with attitudes of the concepts of Motivation and Human Needs and the changing concepts of the Theory of Reasoned Action to the theory of Planned Behavior. The Brazilian context demonstrates an increasing competitiveness, from the appearance of new Courses and Colleges between 2002 and 2010. This growth has increased the number of vacancies and decreased the number of students enrolled in each College. In this sense, it is necessary to know the aspects that direct students to choose the Higher Education Institution - IES. In order to verify the behavior of the students and the attitude influences in their decisions, the managers' perception of the IES and if the variables used as the planned behavior model proposed by Ajzen are sufficient to get statistically significant results, we applied an unstructured research with managers and IES Alpha managers and students entering, following the model proposed by Ajzen with some adaptations to the case study and the Brazilian standard. After analyzing the data with SPSS software, it was noticed that among the 36 initial variables, only 9 had statistically significant correlations, which identifies for student engagement with the Course and the Faculty, the relationship between price and brand and great family influence over their attitudes to advertising. However, the exclusion of key variables for the attitudes model study of Ajzen, there was an unfeasibility of its application. Thus, it was found that the most important components for students, differ from Administrative Management of Institutions of Higher Education, which may result in an incorrect application of its communication to attract prospective students / O presente trabalho busca apresentar a Teoria do Comportamento Planejado - TPB de Icek Ajzen e verificar se o modelo de estudo das atitudes de Ajzen pode contribuir para explicar as escolhas dos alunos de graduação por determinada marca educacional. Para isso foram apresentadas as teorias gerais das atitudes com colaboração dos conceitos de Motivação e Necessidades Humanas, bem como a evolução dos conceitos de Teoria da Ação Racional para a teoria do Comportamento Planejado. O contexto brasileiro demonstra uma competitividade cada vez maior, a partir do aparecimento de novos cursos e faculdades entre 2002 e 2010. Esse crescimento aumentou o número de vagas e diminuiu a quantidade de alunos matriculados em cada faculdade. Nesse sentido, torna-se necessário conhecer os aspectos que direcionam os alunos a escolherem a Instituição de Ensino Superior - IES. A fim de verificar o comportamento dos alunos e a influência das atitudes em suas decisões, a percepção dos gestores da IES e se as variáveis utilizadas conforme o modelo do comportamento planejado sugerido por Ajzen são suficientes para obter resultados estatisticamente significativos, foram aplicadas uma pesquisa não estruturada com os gestores da IES Alfa e com alunos ingressantes seguindo o modelo proposto por Ajzen com algumas adaptações para o estudo de caso e ao padrão brasileiro. Após a análise dos dados com o auxílio do software SPSS, percebeu-se que entre as 36 variáveis iniciais, somente 9 possuíam correlações estatisticamente significativas, o que permite identificar o comprometimento do aluno para com o curso e a faculdade, a relação entre preço e marca e a grande influência familiar em detrimento à propaganda em suas atitudes. Contudo, pela exclusão de variáveis importantes para o estudo do modelo de atitudes de Ajzen, houve uma inviabilização de sua aplicação. Assim, verificou-se que os componentes de maior relevância para os alunos, diferem dos componentes apontados pela gestão administrativa da IES, o que poderá ocasionar na incorreta aplicação de sua comunicação para atrair os futuros alunos

On aurait pu s'attendre à ce que la politique de subvention préférentielle (SEP), de 2008, contribue à l'égalité de chances des « élèves prioritaires ». Cependant, ces principes politiques se sont heurtés à plusieurs obstacles de l'ordre idéologique, pragmatique et structurel. La continuité des pratiques sélectives dans le secteur privé subventionné a été expliquée, par le faible pouvoir coercitif de la loi ou par les logiques de ce secteur d'enseignement. Mais, derrière cette assertion que se passe-t-il réellement ? Dans un monde à multiples références à quelles logiques répondent les établissements ? À la différence des travaux normatifs déjà produits sur cette question, cette thèse propose d'interroger la réalité de certains de ces établissements, explorant comment la politique a été traduite, arrangée et accommodée à partir des justifications et des pratiques des acteurs. Cette approche invite à repenser l'intention volontariste que sous-entend la recherche sur les politiques éducatives. Celle-ci n'a que peu conceptualisé le pouvoir de négociation de l'établissement scolaire face à l'action publique. Nous avons réalisé une analyse descriptive des sept établissements privés subventionnés sous l'angle de leurs identités. Tenant compte de leurs logiques d'action, nous avons reconstitué les processus d'appropriation de la politique SEP que nous décrivons selon deux régimes d'action. Selon un « régime de justice », nous abordons les accords et désaccords construits localement, autour de la « priorité scolaire » ce qui montre dans certains cas, la tension entre identité organisationnelle et logiques de la politique, décelant une conception libérale du bien commun. Selon un « régime de justesse », nous décrivons les traductions de la politique en termes concrets, au travers de la description d'actions, qui par ailleurs, se révèlent moins focalisées sur les « élèves prioritaires » que sur l'unité établissement. Ces deux dimensions décèlent le processus de changement d'un système scolaire fragmenté qui s'apprête à implémenter une nouvelle réforme nationale d'inclusion sociale. / The preferential subsidy policy, as of 2008, was expected to contribute to equal opportunities for "priority students". however, these political principles have encountered several obstacles of the ideological, pragmatic and structural order. the continuity of the selective practices in the particular subsidized sector was explained by the little coercive effect of the law or of the logics in this educational sector. but behind this really happening statement? in a world with multiple references to what logics respond establishments? unlike normative works that have already studied this subject, our thesis proposes to interrogate the reality of certain establishments, exploring how politics has been translated, adapted and installed in the speeches and in the practices of the actors. this approach invites us to reconsider the voluntariness implied by research on education policy, which has little conceptualized the bargaining power of the school in the face of public action. A descriptive analysis of the seven subsidized private schools was carried out in terms of their identities. taking into account their logic of action, we have reconstructed the process of appropriation of sep policy that will be described according to two regimes of action. according to a "regime of justice" (or justification), agreements and disagreements built locally around the "take off priority" are discussed, which in some cases show the tension between the organization's identity and the logic of politics, showing a liberal conception of the common good. according to a "regime of fairness" (or routine) the translations of the policy are described in concrete terms, through the description of actions, which also seem to be less focused on "priority" students than on the establishment unit . these two dimensions show the process of change of a fragmented school system that is implementing a national reform of social inclusion.