Ecological products become more and more popular in Lithuania and worldwide every year. Therefore, its demand is growing rapidly. The analyst of the market of ecological products professor Ulrich Hamm forecasts that trade in this section will increase by 20-40% or even 50% in some countries per year. Sociological researches show that each year people consume more and more of meat and its products, including chicken and eggs. Researches of consumers’ opinions show that the need for safe, quality and ecological food products grows in our country too. In consequence, a real possibility for the development of the farms growing ecological birds, for new work places, and additional income for people living in the country appears. The aim of the work: Having analyzed the regulation and the conditions of the market of ecological poultry raising in Lithuania, the European Union and worldwide, to assess factors influencing the development of ecological poultry raising. Lately the demand for fowl is growing because cattle meat and pork are becoming more expensive in Lithuania. However, statistic data claim that only one farm of ecological chicken from all those certificated in Lithuania is growing a limited number of chickens and does not satisfy the demand in the market. Lithuanian farmers are looking for new fields of activity such as the growing of exotic birds and animals, and are not interested in the possibilities of the development of ecological poultry-yards. It has to be noted... [to full text]

Magistro darbe atskleista ekologinių produktų samprata, esmė ir poreikis, identifikuotos ekologinių produktų rinkos funkcijos bei dalyviai, išanalizuotas ekologinių produktų rinkos vertinimo metodinis potencialas. Parengus tyrimo metodiką bei pateikus bendrąją Lietuvos ekologinių produktų rinkos charakteristiką, empirinių tyrimų pagalba įvertintas vartotojų bei gamintojų požiūris į ekologinius produktus. Atlikti tyrimai leido identifikuoti pagrindines Lietuvos ekologinių produktų rinkos problemas bei suformuluoti šių problemų sprendimo kryptis. Pirmoji tyrimo hipotezė buvo patvirtinta: pagrindinis veiksnys, lemiantis lietuvius rinktis ekologinius produktus – susirūpinimas savo sveikata. Antroji tyrimo hipotezė taip pat buvo patvirtinta, tačiau be ekologinių ir ekonominių motyvų Lietuvos ekologinių produktų gamintojus imtis tokios veiklos paskatino ir socialiniai motyvai. / This master’s final paper reveals the concept, essence and demand of ecologic products, identifies primary functions and actors of ecologic products market, also, the methodic potential of ecologic products market evaluation is analyzed. After the methodic of survey is formed and the common characteristic of Lithuanian ecologic products market is rendered, the point of view of customers and manufacturers is evaluated. The accomplished surveys let author to identify primary problems of ecologic products market in Lithuania and to formulate suggestions for solving these problems. The first hypothesis was confirmed: primary factor, determining the selection of ecologic products is the concern about health. The second hypothesis was confirmed, though in spite of ecologic and economic motives, social motives are also relevant in stimulating manufacturing of ecologic products.