No / Employer branding has been advocated as an effective strategy for motivating employees to "live the brand" however, previous research has tended to focus on recruitment. As a result, little is known about what makes an organisation's employer brand attractive to its current employees. The objective of our study is to address this question through the lens of Social Identity Theory (SIT) which we do by conducting a comparative case study across four organisations. We found that the specific attributes considered most attractive by employees were different in each organisation. However the categories of attribute were almost identical; these were employment, organisational successes, construed external image, and product or service characteristics. We also argue that managers need to identify the attributes of their own organisation that employees find most attractive within these categories in order to link the employer brand with the identity of the organisation, and the interests of employees.

The purpose of this thesis was to provide an understanding of the underlying motives behind students’ voluntary work at a student nation. It was carried out as a qualitative case study, where the focus was placed on Östgöta nation workers. Östgöta nation represents one of the thirteen student nations found in Uppsala, Sweden. The theoretical review draws upon four concepts, namely, intrinsic motivation, extrinsic motivation, organisational identification, and organisational citizenship behaviour. Consequently, these four concepts were used to construct a theoretical model, which served as a framework to understand what factors affect worker motives. Empirical material was collected through the conduct of one focus group and five individual interviews, and was subsequently analysed using a thematic approach. Our findings suggest that the underlying reasons behind a student’s work motives are their inherent need to socialize, as well as to belong to a social group. In addition, workers tend to develop a high degree of relatedness between one another. This, in turn, leads them to exhibit behaviour, where they over-perform and help each other. The presence of such behaviour in the workplace, in conjunction with non-monetary rewards, provides us with an understanding of how students motivate their decision of working in a student nation. In conclusion, we advocate student nations to foster altruism and solidarity within their work environment, which would improve their capability of securing and maintaining a sufficient workforce.

Det finns flera ledarskapsarketyper, några mer välkända än andra. En ledarstil som harstuderats under lång tid är den auktoritära som i korta drag kan beskrivas som enväldig och kontrollerande. Syftet i denna kvalitativa studie är att utforska den auktoritära ledarskapsstilen och finna paralleller mellan managementlitteratur och framställningen av en fiktiv auktoritärledare. För att besvara våra frågeställningar har vi utifrån relevant managementlitteratur tagit fram en analysmodell. Med hjälp av den framtagna modellen har vi analyserat en fiktiv ledare och visat hur en tv-serie framställer den auktoritära ledarens handlingar och vilka effekter dennes agerande får hos de ledda. Vår studie visar att det finns kopplingar mellanporträtteringen av den auktoritära ledaren i managementlitteratur, och den auktoritära ledaren i fiktionen. Uppsatsens språk är svenska. / There are several leadership archetypes, some more well known than others. A leadership style which has been studied for a long time is the authoritarian. It can briefly be described as sovereign and controlling. The purpose of this qualitative study is to explore the authoritarian leadership style and find parallels between management literature and the portrayal of a fictitious authoritarian leader. To answer our questions we have developed a model based on relevant management literature. With the help of the developed model we have analyzed a fictitious leader. We demonstrate how a television series depicts the actions of the authoritarian leader and the effects his actions have on his subordinates. Our study shows that there are links between the portrayal of the authoritarian leader in management literature and the authoritarian leader in fiction. The language of the essay is Swedish.