Submitted by PPG Hist?ria (historia-pg@pucrs.br) on 2018-05-14T17:29:03Z No. of bitstreams: 1 Disserta??o Fernanda Ambiedo FINAL.pdf: 2378910 bytes, checksum: 4554cccd3fc2d2e3545a0351921cf26f (MD5) / Approved for entry into archive by Sheila Dias (sheila.dias@pucrs.br) on 2018-05-17T19:18:43Z (GMT) No. of bitstreams: 1 Disserta??o Fernanda Ambiedo FINAL.pdf: 2378910 bytes, checksum: 4554cccd3fc2d2e3545a0351921cf26f (MD5) / Made available in DSpace on 2018-05-17T19:28:06Z (GMT). No. of bitstreams: 1 Disserta??o Fernanda Ambiedo FINAL.pdf: 2378910 bytes, checksum: 4554cccd3fc2d2e3545a0351921cf26f (MD5) Previous issue date: 2018-03-28 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / This paper?s objective is to comprehend the connections of domestic entrepreneurship of Italian immigrants, focusing on the pasta factory of the family Pappalardo, which lasted for approximately 34 years between the 1930?s and the 1960?s in the city of Porto Alegre. Furthermore, it intends to contribute to a better comprehension of the importance of the family business formations of the Italian immigrants and their connections with their city, attempting to understand the formation of a local company without external investments, and with the goal of helping to build the history of the cultural influences brought with the immigrants and their culinary practices. It wants to contextualize and understand the transformations which were made during the operating period of the pasta factory, also analyzing the methods of advertisement used during that time, and the way with which they attracted the customers, as well as the rotation of employees inside the company. Finally, it is going to use the definitions of transnationalism in commercial sectors. The sources are available in the private family collection of the ?Massas Pappalardo? company founder and also present in the archives of ?Junta Comercial de Porto Alegre?. / Este trabalho tem por objetivo compreender as rela??es do empreendedorismo familiar de imigrantes italianos, tendo em foco o pastif?cio da fam?lia Pappalardo que teve aproximadamente a dura??o de 34 anos durante os meados das d?cadas de 1930 e 1960 na cidade de Porto Alegre. Al?m disso, pretende-se contribuir para melhor compreens?o ? import?ncia das forma??es empresariais familiares dos imigrantes italianos e suas rela??es com a cidade, buscando entender a constitui??o de uma empresa local sem investimentos externos, e com o intuito de ajudar a construir a hist?ria das influ?ncias culturais trazidas com os imigrantes e com a culin?ria deles. Visa-se contextualizar e compreender as transforma??es que foram feitas durante o per?odo de funcionamento do pastif?cio, analisando tamb?m os m?todos de divulga??o e propaganda utilizadas durante o per?odo, e o modo em que o consumidor era atra?do, bem como as movimenta??es e rota??es de funcion?rios dentro da empresa. Enfim, utilizar? as defini??es do transnacionalismo em setores comerciais. As fontes est?o disponibilizadas no acervo privado da fam?lia do fundador da empresa ?Massas Pappalardo? e tamb?m presentes no arquivo da Junta Comercial de Porto Alegre.