Orientador: Marianne Hoeltgebaum. / Dissertação (mestrado) - Universidade Regional de Blumenau, Centro Ciências Sociais Aplicadas, Programa de Pós-Graduação em Administração.

Orientador: Marianne Hoeltgebaum. / Dissertação (Mestrado em Administração) - Programa de Pós-Graduação em Administração, Centro de Ciências Sociais Aplicadas, Universidade Regional de Blumenau, Blumenau,

Made available in DSpace on 2010-04-20T20:20:08Z (GMT). No. of bitstreams: 1 68060100578.pdf: 468496 bytes, checksum: 8f1264a7781bcd45e84e7a67a3c57e79 (MD5) Previous issue date: 2009-05-27T00:00:00Z / It is well-known the franchising market growth and the amount of franchised companies established in Brazil in the recent years. This growth, amongst other factors, comes from the great number of entrepreneurs whom have opted to this business model as a strategy for the acquisition of the first own business or for the expansion of the existing ones. In this context, it is necessary to understand the main factors that motivate these entrepreneurs to opt for the acquisition of franchises. The researches about entrepreneurship say that the business risk factor and the individual perception of risk are the main variables that drive the decision for a new business venture. In this context, this research evaluate how the propensity to risk of entrepreneurs who had opted for the acquisition of franchises influenced this decision compared to the typical behavior of investors in financial assets. This text will show that there are no evidences of an economical rationality behavior on the decision process for the acquisition of franchises. / É notório o crescimento das redes franqueadoras e da quantidade de franquias que vêm se estabelecendo no Brasil nos últimos anos. Este crescimento, dentre outros fatores, provêm do grande número de empreendedores que têm optado por este modelo de negócio como estratégia para aquisição, seja do primeiro negócio, seja para a expansão dos já existentes. Neste contexto, é preciso entender os principais fatores que levam estes indivíduos a optarem pelo franchising. Pesquisas sobre o tema empreendedorismo e as motivações que levam os indivíduos a empreender dão conta de que o fator risco do negócio e a percepção do indivíduo a respeito de tal risco é um dos mais relevantes no processo de tomada de decisão para a abertura do novo empreendimento. Neste contexto, este trabalho procurou avaliar como a propensão ao risco de empreendedores que optaram pela aquisição de franquias influenciou o processo de tomada de decisão destes indivíduos.

Submitted by Jan Schwarzkopf (jan_schwarzkopf07@yahoo.de) on 2016-03-05T16:47:25Z No. of bitstreams: 1 Master Thesis - Jan Schwarzkopf.pdf: 2363257 bytes, checksum: 01e918e5aff9dee47691738556f6503c (MD5) / Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2016-03-11T13:55:06Z (GMT) No. of bitstreams: 1 Master Thesis - Jan Schwarzkopf.pdf: 2363257 bytes, checksum: 01e918e5aff9dee47691738556f6503c (MD5) / Approved for entry into archive by Maria Almeida (maria.socorro@fgv.br) on 2016-03-14T16:50:22Z (GMT) No. of bitstreams: 1 Master Thesis - Jan Schwarzkopf.pdf: 2363257 bytes, checksum: 01e918e5aff9dee47691738556f6503c (MD5) / Made available in DSpace on 2016-03-14T16:50:45Z (GMT). No. of bitstreams: 1 Master Thesis - Jan Schwarzkopf.pdf: 2363257 bytes, checksum: 01e918e5aff9dee47691738556f6503c (MD5) Previous issue date: 2016-01-28 / The following paper was conducted with the support of several entrepreneurs and startups from Brazil. The aim of the research was to find out which impact the Business Model Canvas, further abbreviated as BMC, has on technology-oriented startups in Brazil. The first step of the study was identify some general concepts of entrepreneurship, as well as the conditions and environment of the country. Afterwards, it was focused on defining and comparing different business model tools and concepts to the BMC. After the literature review and meeting with several professionals in the area of entrepreneurship and startups, a questionnaire was formulated in order to conduct the qualitative study and identify the main impact of the tool. The questionnaire was answered by ten startups. In order to check the validity and credibility of the research outcomes, theory and investigator triangulation was used. As a result, the usage of the BMC could be evaluated by obtaining the outcomes and the theory, which showed that Brazilian tech startups are using Osterwalder’s model for the reason of idea creation and testing, validating and pivoting their business model. Interestingly, the research revealed that the entrepreneurs are using the tool often not in the traditional way of printing it, but rather applying it as a thinking approach. Besides, the entrepreneurs are focusing mostly on developing a strong Value Proposition, Customer Segment and sustainable Revenue Streams, while afterwards the remaining building blocks are built. Moreover, the research showed that the startups are using also other concepts, such as the Customer Development Process or Build-Measure-Learn Feedback Loop. These methodologies are often applied together with the BMC and helps to identify the most sustainable components of the business idea. Keywords: Business