Made available in DSpace on 2015-12-03T18:32:56Z (GMT). No. of bitstreams: 1 Nilson_Roberto_Niero.pdf: 1221015 bytes, checksum: 221e2841448b9a2dca7b835f0cf166d9 (MD5) Previous issue date: 2004-08-05 / This piece of work main objective is to investigate the dynamics of the engineering sector, inside the Brazilian competitive context, mainly focusing on the identification of different factors influencing the strategic repositioning of companies working with engineering and industrial project management. Under a systematic point of view, this work comprises the identification of changes, occurred over the past three decades, in the engineering and industrial project management services sector, as far as the management of complex operations of the companies and their respective adaptations to the competitive environment are concerned. In terms of methodology and during the period of analyses, the work has been based on explanatory, documentary and bibliographical historical research, and developed with one of the most representative companies of the sector. Semi-structured interviews with open questions have been carried out with those main businessmen who have lived the history and the changes of this company. The work has been divided into five parts. Objectives and methodology are in the first chapter. The second chapter presents the main characteristics and the evolution of the service industry in Brazil. Chapter 3 deals with competitive positioning concepts and its objective is to supply the fundamentals for the case study in chapter four. Finally, main conclusions and considerations are presented. / Este trabalho tem por objetivo realizar uma investiga????o a respeito da din??mica do setor de engenharia e gerenciamento de projetos no contexto competitivo brasileiro, procurando identificar os diferentes fatores que influem no re-posicionamento estrat??gico das organiza????es atuantes nessa ind??stria. O trabalho contempla, dentro de um enfoque sist??mico, a identifica????o das transforma????es ocorridas na presta????o de servi??os de engenharia e gerenciamento de empreendimentos industriais no Brasil, no per??odo de 1974 a 2000, quanto ?? gest??o de complexas opera????es dessas empresas e suas respectivas adequa????es ??s mudan??as no seu ambiente competitivo. Metodologicamente, o trabalho envolve pesquisa hist??rica de natureza explicativa, documental e bibliogr??fica realizada junto a uma das empresas mais representativas do setor no per??odo de an??lise. Foram realizadas tamb??m entrevistas semi-estruturadas de quest??es abertas com os principais executivos da empresa, que vivenciaram sua hist??ria e transforma????es. O trabalho est?? dividido em cinco partes. No primeiro cap??tulo, est??o apresentados os objetivos e a metodologia utilizada. O segundo cap??tulo trata das principais caracter??sticas e da evolu????o da ind??stria de servi??os no Brasil. O terceiro aborda os conceitos de posicionamento concorrencial com o objetivo de fundamentar o estudo de caso contemplado no quarto cap??tulo. E, ao final, est??o apresentadas as principais conclus??es e considera????es sobre a pesquisa realizada.