Thesis (M.Ap.C.T. & M.)--Cleveland State University, 2008. / Abstract. Title from PDF t.p. (viewed on July 8, 2008). Includes bibliographical references (p. 79-82). Available online via the OhioLINK ETD Center. Also available in print.

Thesis (M.A.)--Boise State University, 2009. / Includes abstract. Includes bibliographical references (leaves 86-88).

Thesis (M. A.)--Briercrest Biblical Seminary, 1998. / Abstract. Includes bibliographical references (leaves 122-126).

Thesis (M.A.)--Boise State University, 2009. / Title from t.p. of PDF file (viewed June 23, 2010). Includes abstract. Includes bibliographical references (leaves 86-88).

The master´s thesis is focused on risk management in the area of marketing communication in Prvý piešťanský pivovar, s. r. o., which aim is to propose a change of the current communication mix based on the theoretical knowledge and analysis of the current state and risks.

Thesis (M.Ed.)--Memorial University of Newfoundland, 1999. / Bibliography: leaves 91-95.

Trata-se de investigação sobre fluxos comunicacionais urbanos de cunho ambiental, em busca dos \'trânsitos discursivos multidimensionais\' (CITELLI, 2012) operados nessa interface em direção à proatividade do cidadão. Multirreferencial é o lastro teórico sobre o qual nos apoiamos, incluindo saberes da Comunicação, da Educação e da Ciência Ambiental, com destaque para Citelli (2004, 2006, 2007, 2008, 2011, 2012), Orozco Gómez (2006), Martín- Barbero (2003, 2009), Soares (2000, 2011), Castells (2003, 2011), Matos (2006, 2009, 2011), Jacobi (2000, 2008, 2010), Loureiro (2004, 2007, 2008), Berna (2010), Pontuchska e Krasilchik (2006), Ribeiro (2004) e Novicki (2002, 2007). Nosso objetivo geral é verificar e analisar os fluxos comunicacionais que conferem (ou não) permeabilidade à Comunicação Ambiental, com vista à construção de sentido e ação afirmativa em região paulistana com problemas ambientais (o distrito Vila Medeiros, São Paulo, capital). O método de Lopes (2004, 2005, 2010) para pesquisa em Comunicação, com seus níveis e fases, associado a contribuições do método Estudo do Meio (Pontuchska, 2011) conduzem o trabalho. A recolha de dados de campo se deu por meio de observação direta e registro fotográfico in loco, entrevistas com servidores públicos municipais vinculados às áreas ambiental e de Saúde Pública na região, bem como por meio de questionários aplicados aos moradores do referido distrito. Trabalhamos, quanto aos respondentes dos questionários, com uma amostra estratificada e não probabilística, constituída de 179 sujeitos de pesquisa: 57 adultos, 62 jovens do ensino médio e 60 jovens do ensino fundamental. Os resultados apontam para: a) lacunas em diversos fluxos de comunicação envolvendo o poder público e os cidadãos, os cidadãos entre si e os cidadãos e as demais instituições/entidades no lócus de pesquisa; b) necessidade de empoderamento dos cidadãos para questionar representações sedimentadas que funcionam como motor-reverso face às urgências de cuidado ambiental urbano verificadas no distrito analisado. / This research treats about urban communications flows environment-related, searching for the \'multidimensional discursive transits\' (CITELLI, 2012) that operate in this interface, seeking for the proactivity of the citizen. Multireferential is the theoretical coverage on which we support , including knowledge of Communication, Education and Environmental Science , highlights for Citelli (2004, 2006, 2007, 2008, 2011, 2012), Orozco Gómez (2006), Martín-Barbero (2003,2009), Soares (2000, 2001), Castells (2003, 2011), Matos (2006, 2009, 2011), Jacobi (2000, 2008, 2010), Loureiro (2004, 2007, 2008), Berna (2010), Pontuchska e Krasilchik (2006), Ribeiro (2004) e Novicki (2002, 2007). Our general objective is verify and analyze the communicational flows that gives (or not) permeability to the Environmental Communication, aiming the construction of meaning and affirmative action on São Paulo´s region with environmental problems (Vila Medeiros´s District, São Paulo, capital). The Lopes´s method (2004, 2005, 2010) for researches about Communication, with their levels and phases, associated with the contributions of Study of the Environment Method (Pontuchska, 2011) leads the study. The collection of the field data was through direct observation and photographic record in loco, interviews with municipal public servants bound with the environmental areas and Public Health in the region, well as through questionnaires, applied to the residents of the referred district. We work with regard to the respondents, with a non probabilistic stratified sample, constituted of 179 research subjects: 57 adults, 62 high school students and 60 elementary school students. The results points to a) gaps in various communication flows involving the government and the citizens, the citizens themselves and the citizens and the others institutions/entities in the locus of the research; b) need of empowerment of the citizens for questioning public representations sedimented that works as reverse-motor in view of the urgencies of urban environmental care verified on the analyzed district.

Trata-se de investigação sobre fluxos comunicacionais urbanos de cunho ambiental, em busca dos \'trânsitos discursivos multidimensionais\' (CITELLI, 2012) operados nessa interface em direção à proatividade do cidadão. Multirreferencial é o lastro teórico sobre o qual nos apoiamos, incluindo saberes da Comunicação, da Educação e da Ciência Ambiental, com destaque para Citelli (2004, 2006, 2007, 2008, 2011, 2012), Orozco Gómez (2006), Martín- Barbero (2003, 2009), Soares (2000, 2011), Castells (2003, 2011), Matos (2006, 2009, 2011), Jacobi (2000, 2008, 2010), Loureiro (2004, 2007, 2008), Berna (2010), Pontuchska e Krasilchik (2006), Ribeiro (2004) e Novicki (2002, 2007). Nosso objetivo geral é verificar e analisar os fluxos comunicacionais que conferem (ou não) permeabilidade à Comunicação Ambiental, com vista à construção de sentido e ação afirmativa em região paulistana com problemas ambientais (o distrito Vila Medeiros, São Paulo, capital). O método de Lopes (2004, 2005, 2010) para pesquisa em Comunicação, com seus níveis e fases, associado a contribuições do método Estudo do Meio (Pontuchska, 2011) conduzem o trabalho. A recolha de dados de campo se deu por meio de observação direta e registro fotográfico in loco, entrevistas com servidores públicos municipais vinculados às áreas ambiental e de Saúde Pública na região, bem como por meio de questionários aplicados aos moradores do referido distrito. Trabalhamos, quanto aos respondentes dos questionários, com uma amostra estratificada e não probabilística, constituída de 179 sujeitos de pesquisa: 57 adultos, 62 jovens do ensino médio e 60 jovens do ensino fundamental. Os resultados apontam para: a) lacunas em diversos fluxos de comunicação envolvendo o poder público e os cidadãos, os cidadãos entre si e os cidadãos e as demais instituições/entidades no lócus de pesquisa; b) necessidade de empoderamento dos cidadãos para questionar representações sedimentadas que funcionam como motor-reverso face às urgências de cuidado ambiental urbano verificadas no distrito analisado. / This research treats about urban communications flows environment-related, searching for the \'multidimensional discursive transits\' (CITELLI, 2012) that operate in this interface, seeking for the proactivity of the citizen. Multireferential is the theoretical coverage on which we support , including knowledge of Communication, Education and Environmental Science , highlights for Citelli (2004, 2006, 2007, 2008, 2011, 2012), Orozco Gómez (2006), Martín-Barbero (2003,2009), Soares (2000, 2001), Castells (2003, 2011), Matos (2006, 2009, 2011), Jacobi (2000, 2008, 2010), Loureiro (2004, 2007, 2008), Berna (2010), Pontuchska e Krasilchik (2006), Ribeiro (2004) e Novicki (2002, 2007). Our general objective is verify and analyze the communicational flows that gives (or not) permeability to the Environmental Communication, aiming the construction of meaning and affirmative action on São Paulo´s region with environmental problems (Vila Medeiros´s District, São Paulo, capital). The Lopes´s method (2004, 2005, 2010) for researches about Communication, with their levels and phases, associated with the contributions of Study of the Environment Method (Pontuchska, 2011) leads the study. The collection of the field data was through direct observation and photographic record in loco, interviews with municipal public servants bound with the environmental areas and Public Health in the region, well as through questionnaires, applied to the residents of the referred district. We work with regard to the respondents, with a non probabilistic stratified sample, constituted of 179 research subjects: 57 adults, 62 high school students and 60 elementary school students. The results points to a) gaps in various communication flows involving the government and the citizens, the citizens themselves and the citizens and the others institutions/entities in the locus of the research; b) need of empowerment of the citizens for questioning public representations sedimented that works as reverse-motor in view of the urgencies of urban environmental care verified on the analyzed district.

This diploma thesis deals with marketing communication of the Hervis company. The first part of the thesis contains theoretical knowledge. The second part introduces the company, marketing mix and communication mix. Recommended suggestions for improvement of communication mix with aim to approach new and current customers and therefore raise the awarness of the company, is based on performed analyses and questionnaire survey.

Klimatförändringar är ett allvarligt problem som hotar vår planet och alla dess invånare.Världsnaturfonden (World Wildlife Fund) arbetar för att minimera och förhindra de skrämmandekonsekvenser som vi oundvikligen kommer att möta om vi fortsätter att leva och konsumera som vi gör.Earth Hour-kampanjen är deras viktigaste kampanj som stöder den gröna rörelsen mot klimatförändringar.Earth Hour blev en succé från dag ett i 2007 i Sydney och spred sig snabbt över hela världen och blev englobalt känd händelse. Earth Hour lyckades skapa medvetenhet och föra allmänhetens uppmärksamhet tillämnet. Klimatförändringen fick stort nyhetsvärde i massmedia och genom sociala medier blev den större.Att använda kändisar var ett bra sätt att öka medvetenheten och sprida WWFs budskap som tex. i Turkiet.Sverige gick en annan väg för att ta itu med det globala uppvärmning problemet de kontaktade politikernadirekt. Earth Hour 2014 kommunikationskampanj analyserades och jämfördes genom intervjuer medrepresentanter för WWF i Sverige och Turkiet. Jag strävar efter att göra en djupare analys på likheter ochskillnader mellan dem. Det är intressant att se hur en global organisation genomför sinkommunikationskampanj "Earth Hour" annorlunda i två kulturellt separata länder för att ta itu medsamma problem. / Climate change is a serious problem that threatens our planet and all its inhabitants. The World WildlifeFund puts a great deal of effort to minimize the devastating effects and prevent the frighteningconsequences that the humanity will inevitably face if we do not alter our approach. Addressing this issue,the Earth Hour campaign is the organization’s most important campaign supporting the green movementagainst climate change. The campaign was a success from day one in 2007 in Sydney and quickly spreadaround the world achieving global recognition. The campaign managed to create awareness and bring thepublic's attention to the subject. For example, climate change gained great news value in the mass mediaand through social media, it became greater. Various methods were employed for the promotion of thecampaign. In Turkey, celebrity endorsement proved successful in raising awareness and conveying theWWF's message. Sweden took a different path to address the global warming problem and contactedpoliticians directly. In the current study, the Earth Hour 2014 communication campaigns in Sweden andTurkey were analysed and compared. Data for the study were collected through interviews withrepresentatives of WWF in Sweden and Turkey. With its findings, the study provides valuable insightsinto the similarities and differences between two campaigns. It is noteworthy to see how a globalorganization conducts its "Earth Hour" communication campaign differently in two culturally separatecountries to address the same problem.