Den här studien undersöker nyhetstidningarnas del i kontexten för hur ansvar för klimatkrisen formas i det svenska samhället. Detta görs genom att studera hur två av de största nyhetstidningarna i Sverige, Dagens Nyheter och Aftonbladet, framställer olika aktörers ansvar för klimatkrisen i sina nyhetsartiklar. Det är relevant att studera nyhetstidningarnas ansvarsbeläggning för klimatkrisen då tidigare forskning har visat att nyhetsmedier kan påverka både uppfattningen om ämnen i samhället samt attityder och beteenden i relation till de ämnena. Studiens avsikt är därför att bidra till förståelse för hur nyhetstidningarnas ansvarsbeläggning av klimatkrisen kan påverka uppfattningen om ansvar och således hanteringen av klimatkrisen i samhället. Materialet analyseras utifrån gestaltningsteorin och miljökommunikationsforskningens syn på miljökommunikation som formande av miljön. Resultatet visar på att artiklarna till störst del ansvarsbelägger politiska aktörer, att företags ansvar förskjuts till politiska aktörer eller fördelas mellan politiska aktörer där företagen då får minst ansvar, samt att individers ansvar knappt gestaltas. Slutsatsen är att nyhetstidningarna inte ansvarsbelägger väsentliga aktörer i klimatkrisen lika mycket, vilket kan ses som problematiskt då klimatforskning menar att alla aktörer i samhället måste agera. / This study examines the part that Swedish newspapers play in the context of constructing responsibility for the climate crisis in Swedish society. This is done by studying how two of the biggest newspapers in Sweden, Dagens Nyheter and Aftonbladet, portray different actors’ responsibilities in the climate crisis in their news articles. It is of high relevance to study newspapers’ distribution of responsibility since previous research has shown that news media can affect both the perception of events and topics in society, as well as attitudes and behaviours in regards to those events and topics. Therefore, this study aims to contribute to a better understanding of how the newspapers’ distribution of responsibility can affect the perception of responsibility as well as the management of the climate crisis in the Swedish society. The material is analyzed through the theory of framing and the environmental communication research’s view that communication about the environment shapes the perception and therefore the form of the environment. The result shows that news articles mainly give responsibility to political actors, that companies’ responsibility is pushed over to political actors or placed between both companies and political actors where companies get the lesser responsibility, and that individuals are given a minimal amount of responsibility. The main conclusion is that the newspapers do not distribute responsibility evenly among the essential actors, which can be seen as problematic since climate research mean that all actors in society must act to solve the climate crisis.

This thesis deals with the analysis of the pricing environment of the OOH advertising media market in the Czech Republic. The theoretical part introduces the concept of marketing communication, but also touches upon advertising as such, including a description of different types of traditional mass media and their role in society. Furthermore, this thesis focuses on a specific communication channel - outdoor advertising. It presents its history, development, planning process and trends. The thesis describes the different types of formats offered on the Czech market, including innovative and alternative ones, but also presents the current problems and limitations associated with this media type. Nevertheless, advertisers are currently investing significant sums in standard OOH advertising formats and suppliers are trying to collect increasingly accurate data to increase the effectiveness of this communication channel. The supply of outdoor advertising operators in the Czech market is concentrated in a few large players. The specific demand and offer of OOH advertising suppliers is presented in the practical part of the thesis in parallel with the offer of the contacted media agencies. In this part, it is analysed and evaluated how the outdoor advertising market reacts in terms of price to the...

This diploma thesis deals with marketing strategy of small hotel. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces hotel and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to create suggestions to increase awereness of existence a company by potential customers and increase amount of reservations in the hotel.

This thesis analyses the pricing environment of the OOH advertising media market in the Czech Republic. In the theoretical part, it introduces the concept of marketing and marketing communication, but also touches upon advertising as such and its role in society, which is in many cases controversial. Furthermore, this thesis focuses on a specific communication channel, namely outdoor advertising. It presents its history, development and current trends. It describes the various types of formats offered on the Czech market, including innovative and alternative ones, but also presents the current problems and limitations associated with this medium. Even so, advertisers are currently investing significant sums in standard OOH advertising formats and suppliers are trying to collect increasingly accurate data to increase the effectiveness of this communication channel. The supply of outdoor advertising operators in the Czech market is concentrated in a few large players. The specific demand and offer of OOH advertising suppliers is presented in the practical section in parallel with the offer of the media agencies contacted. In this part, it is analysed and evaluated how the outdoor advertising market reacts in terms of price to the advertising demand of advertisers. The author focuses on the main and...