För att förstå vad som får en individ att förändra beteenden till mer miljövänliga har studien utgått ifrån Fogg behavior model som menar att faktorerna motivation, förmåga och triggers behövs för att ett beteende ska förändras. Studien har undersökt i hur stor grad individer som har motivation och förmåga, samt fått triggers, uppnått sina miljömässiga beteendeförändringsmål. Det har även undersökts hur stor skillnad triggern gör för att ett beteende ska uppnås. Jag höll fyra, för allmänheten öppna, föreläsningar om kemikalier i vardagen varpå deltagarna satte fem beteendeförändringsmål att uppnå. Hälften fick under två månaders tid kontinuerliga triggers varpå samtliga respondenter fyllde i en uppföljning där de rankade i vilken grad de upplevde att deras beteendemål var uppfyllt. Resultatet visar att gruppen med både motivation, förmåga och triggers i genomsnitt nådde sina mål med 82,6 % och att gruppen med motivation och förmåga, men utan triggers, uppnådde sina mål i genomsnitt med 59,9%. Fishers exakta test visar en signifikansnivå på p < 0,01 vilket innebär en hög signifikant. Detta tyder på att Fogg behavior model är tillförlitlig samt att faktorn trigger är viktig för att en beteendeförändring ska ske. / To understand what makes individuals change their behaviors towards more environmentally friendly, this study started with Fogg behavior model which says that the factors needed to change a behavior is motivation, ability and triggers. This study investigated in which scale individuals who has motivation, ability and triggers achieved their goals of changing behaviors to more environmentally friendly, and how much effect the trigger had. I had four lectures, all opened for the general public, about chemicals in the every day life and afterwords the participants chose five ”behavior-goals” they wanted to achieve. Half of the respondents got triggers every week and after two months everybody made a follow-up where they rated in which scale they experienced that their goals were achieved. The result shows that the group with both motivation, ability and triggers reached their goals in average with 82,6% and the group with motivation and ability but without triggers reached their goals in average with 59,9 %. Fisher ́s Exact Test shows a significance level of p < 0,01 which is the same as a highly significant. This indicates that Fogg behavior model might be reliable and that the trigger is important for a behavior to occur.

Corporate social marketing (CSM) refers to "a means whereby a corporation supports the development and/or implementation of a behavior change campaign intended to improve public health, safety, the environment, or community well-being" (Kotler & Lee, 2005a, p.114). The examination of CSM by professional sport organizations (PSOs) is significant since these organizations have the potential to serve as a particularly meaningful vehicle for promoting socially beneficial ideas and behavior (Chalip, 2006; Kaufman & Wolff, 2010; Loakimidis, 2007; Smith & Westerbeek, 2007). Despite this, little investigation has been undertaken in this research area (Irwin, Irwin, Miller, Somes, & Richey, 2010; Sparvero, 2010). Furthermore, no comprehensive framework exists that explains the process of how CSM influences consumer voluntary behavior in general business disciplines (Du, Sen, & Bhattacharya, 2008). The purpose of this study was to address this gap and investigate the role of corporate credibility in understanding the process of how PSOs influence consumer voluntary behavior through their CSM initiatives. The current research focused on corporate credibility based on previous research findings indicating that the credibility of a message source greatly influences the persuasiveness of its communication (e.g., Hovland, Janis, & Kelley, 1953; Pornpitakpan, 2004). This study developed a theoretical model positing that consumers would formulate their perceptions regarding the credibility of a PSO on supporting environmental protection ("environmental credibility") based on: (1) characteristics of the organization, (2) characteristics of the CSM initiative, and (3) characteristics of the cause. Environmental credibility, in turn, was expected to influence consumer pro-environmental behavior measured by daily recycling involvement and recycling intentions during the PSO's home games. The model further proposed that value congruence would have mediating and moderating effects on the relationship between environmental credibility and pro-environmental behavior. To test this theoretical model, the study collected data from fans of two PSOs that currently operate environmental initiatives. Structural equation modeling (SEM) analysis was employed to analyze the data (n = 368) obtained through web-based questionnaires. The SEM results indicated that the following four of the eight hypothesized antecedents of environmental credibility had significant positive effects: general credibility, perceived effort, perceived impact, and cause importance. Furthermore, environmental credibility was found to positively influence the two recycling behaviors as expected. Contrary to the theoretical propositions, however, the results did not find support for the positive mediating and moderating effect of value congruence. Overall, the findings of this study contribute to the literature by highlighting the role of corporate credibility when PSOs engage in CSM initiatives. Moreover, this research, as well as future endeavors, helps PSOs become an effective vehicle for promoting socially beneficial behavior, which ideally can lead to positive social change. / Tourism and Sport

No description available.

HOW THE MEMBERS OF PARLIAMENT ARE GETTING GREEN? Factors Influencing Environmental Policy. Jan Skalík Abstract In the new millennium the Chamber of Deputies has been significantly less supportive towards environmental protection than it was in the 1990s. It has been proved by the analysis of 156 votes concerning the environment in the period 1994 - 2010. Unequivocally, the strongest and the most influential factor in terms of the impact on the other characteristics and the environmental benefits is to which Parliamentary Club the deputy belongs. From the comparison of voting patterns of the Green Party (SZ) and Civic Democratic Party (ODS) it is possible to demonstrate why the environmental legislation is supported mostly by women and MPs from Moravian districts. Generally it could be said that growing political success in the parliamentary right-wing parties is linked to less favourable voting for the environment. However, among centrist and left wing parties this is different: proenvironmental voting is connected to success in the Chamber. MPs who vote pro- environmentally are often older and were elected to the Chamber earlier. While a degree in engineering correlates with an unenthusiastic relationship to the environment, a degree in the humanities is often related to its protection. If an MP is...

Esta tese apresenta os resultados de um estudo sobre o surgimento de atitudes pró-ambiente, num quadro de inter-relação entre Educação Ambiental e Ecoturismo. Mostra-se aqui que o contato com a natureza é efetivo em gerar atitudes e motivações ambientalistas. A experiência obtida em 16 anos e 107 viagens de Ecoturismo ao Parque Estadual Turístico do Alto Ribeira - PETAR, com grupos de participantes de atividades dirigidas serviu de ponto de partida para a presente pesquisa. Em estudos iniciais, foram feitas entrevistas com visitantes de 10 áreas naturais do Brasil, visando avaliar suas principais motivações para as visitas a essas localidades e foram aplicados questionários a diversos profissionais de Educação Ambiental a respeito de suas motivações pessoais e estratégias mais eficientes para mudanças de atitudes ambientalistas. A principal motivação apontada pelos visitantes foi de ordem afetiva (\"contemplação ou contado com a natureza\", \"repouso ou fuga da rotina\"). Apesar de ser muito marcante na sua vida, os profissionais de Educação Ambiental atribuíram uma importância relativamente menor ao contato com a natureza. Num estudo experimental, em duas replicações, foram comparados grupos que tiveram um contato dirigido com a natureza (em viagem ao PETAR) a outros que serviram de controle, verificando-se possíveis mudanças de conhecimentos, sentimentos, valores, atitudes e vieses paradigmáticos. A visita dirigida gerou mudanças significativas no sentido de uma transformação dos conhecimentos, valores e atitudes em direção a um comportamento pró-ambiente. As viagens dirigidas à natureza, entretanto, não foram suficientes para gerar percepções diferentes em relação aos paradigmas de Desenvolvimento Sustentável e de Sociedades Sustentáveis. Conclui-se que a concepção do Ecoturismo como um \"turismo de destino\" (a natureza) deve ser substituída por uma \"forma de fazer turismo\", na qual o papel do profissional condutor não se resume a \"levar\", mas sim a \"fazer perceber\". Ao promover afetos especiais no contato com a natureza, o Ecoturismo pode gerar mudanças motivacionais significativas para a constituição de atitudes e valores pró-ambiente. / This thesis presents the results of a study on the rising of pro-environmental attitudes, in an interrelation between Environmental Education and Ecotourism. In this paper, it\'s shown that the contact with nature is effective in generating environmentalist attitudes and motivations. The experience acquired in 16 years and 107 ecotourist trips to Parque Estadual Turístico do Alto Ribeira - PETAR (Alto Ribeira Turistic State Park) with groups of participants in directed activities was the starting point for the current research. In initial studies, interviews were conducted with visitors of 10 natural areas in Brazil, focusing on the assessment of their main reasons to visit those places, and surveys were carried out with several Environmental Education professionals aiming at their personal reasons and more efficient strategies for changes in the attitude towards the environment. The main reason pointed out by the visitors was of emotional nature (contemplation or contact with nature, relaxation or an escape from routine). Although the contact with nature is outstanding in Environmental Education professionals´ lives, they gave a relatively smaller importance to it. In an experimental study, in two applications, two groups were compared: one which had a directed contact with nature (in trips to PETAR) and a control group, verifying possible changes of knowledge, feelings, values, attitudes and paradigms. The directed visit generated many meaningful changes in what regards knowledge, value and attitude towards a pro-environmental behavior change. The directed trips to the nature, however, were not enough to create different perceptions of Sustainable Development and Sustainable Societies paradigms. The conclusion reached is that the conception of Ecotourism as \"destination tourism\" (to nature) must be substituted by a \"way of making tourism\", in which the role of the leading professional is not only \"guiding\", but \"making the traveler understand\". When boosting special emotions out of the contact with nature, Ecotourism can generate meaningful motivational changes for the construction of proenvironmental attitudes and values.

Made available in DSpace on 2014-12-17T15:38:49Z (GMT). No. of bitstreams: 1 RosiresMBB_DISSERT.pdf: 4842010 bytes, checksum: 6881e449282f7203659a5bf5c828b31b (MD5) Previous issue date: 2010-08-31 / Dengue is currently considered one of the most relevant public health problems worldwide. Studies indicate the surroundings of the houses as the preferred sites for the proliferation of Aedes aegypti. The residential areas are privileged environments for human development and contribute to the formation of the individual s identity and for the establishment of affective, social and cultural bonds. The purpose of this study was to investigate possible links between psychological indicators of pro-environmentalism and conservation status of residential backyards. Data collection was performed in 147 homes and methodological strategy involved the use of interview, the Scale of Ecocentric and Anthropocentric Environmentalism, Scale of Consideration of Future Consequences and a tool for environmental evaluation. It was found that the participants expressed as environmental practices the garbage recycling, besides they had the knowledge of how the transmission of dengue occurs. These residents showed ecofriendly motivated commitment: pro-environmentalist ecocentric and anthropocentric. In evaluating the backyard it was verified that the conservation conditions, in almost half of the homes, appeared as carelessness on the part of residents and those conditions are conducive to the proliferation of Aedes aegypti. The pro-environmentalists and guidance for the future identified by the scales were not associated with the conservation status of the backyards. However, it was found that the trends of reduction and stability of infestation levels are associated with self-reported environmental care. These results can contribute to the discussion and design of new mosquito control actions and practices of education and health information among the population / O dengue ? considerado, atualmente, um dos principais problemas de sa?de p?blica no mundo. Os estudos realizados apontam o entorno das moradias como locais preferenciais para a prolifera??o do Aedes aegypti. Os ambientes residenciais s?o ambientes privilegiados para o desenvolvimento humano e contribuem para a forma??o da identidade do indiv?duo e para o estabelecimento de v?nculos afetivos, sociais e culturais. O prop?sito deste estudo foi investigar poss?veis rela??es entre os indicadores psicol?gicos de pr?-ambientalidade e o estado de conserva??o dos quintais residenciais. A coleta de dados foi realizada em 147 resid?ncias e a estrat?gia metodol?gica envolveu a utiliza??o de entrevista, da Escala de Ambientalismo Ecoc?ntrico e Antropoc?ntrico, da Escala de Considera??o de Consequ?ncias Futuras e de um instrumento de avalia??o ambiental. Verificou-se que os participantes expressaram como pr?tica de cuidado ambiental a reciclagem do lixo, al?m de conhecerem a forma de transmiss?o do dengue. Esses moradores apresentaram compromisso pr?-ecol?gico motivado, duplamente, por pr?-ambientalidades ecoc?ntrica e antropoc?ntrica. Na avalia??o dos quintais foi verificada que as condi??es de conserva??o, em quase metade das moradias, se configuravam como descuido por parte dos moradores e essas condi??es s?o prop?cias para a prolifera??o do Aedes aegypti. As pr?-ambientalidades e a orienta??o de futuro identificadas pelas escalas n?o foram associadas ao estado de conserva??o dos quintais. Entretanto, foi verificado que as tend?ncias de redu??o e estabilidade dos ?ndices de infesta??o est?o associadas ao autorrelato de cuidado ambiental. Os resultados encontrados podem contribuir para a discuss?o e delineamento de novas a??es de controle do mosquito e pr?ticas de educa??o e informa??o em sa?de junto ? popula??o

Made available in DSpace on 2014-12-17T15:38:51Z (GMT). No. of bitstreams: 1 VioletaORQ_DISSERT.pdf: 489381 bytes, checksum: 0ea3946e6ca6bb5b9b1a7fa7c7e571cd (MD5) Previous issue date: 2005-09-12 / Embora a escassez de ?gua seja reconhecida como um dos principais problemas mundiais a ser enfrentado pela humanidade, padr?es comportamentais ecologicamente insustent?veis ainda persistem. Assim, o objetivo deste estudo foi analisar determinantes do comportamento pr?-ambiental relativo ? ?gua, bem como os significados que lhe s?o atribu?dos por alunos do ensino m?dio do Centro Federal de Educa??o Tecnol?gica do Rio Grande do Norte, em Natal. Compuseram a amostra de conveni?ncia 315 estudantes, 146 mulheres e 169 homens, que responderam a um question?rio sobre uso e percep??o da ?gua, contendo tamb?m indicadores de pr?-ambientalismo, cuidado ambiental, desenvolvimento sustent?vel, perspectiva temporal, externalidades e coletivismo, al?m de inqu?rito s?cio-demogr?fico. Para os participantes, ?gua ? sin?nimo de vida, muito embora a rela??o que mant?m com ela parece d?bia e, muito mais funcional que ecol?gica; consideram-na um recurso finito, um patrim?nio indispens?vel ? vida, contudo n?o foi observada coer?ncia entre as concep??es manifestadas e os comportamentos auto-relatados de uso da ?gua. Os resultados encontrados apontaram preditores importantes do comportamento pr?-ambiental relativo ? ?gua: sexo do respondente, Escala Novo Paradigma Ecol?gico e deixar forma de contato para participar de campanhas futuras. Seja para aprofundamento te?rico em novos estudos, seja para auxiliar na elabora??o de programas de educa??o ambiental, que poderiam contribuir para inibir os efeitos de uma cultura de consumo e de uma vis?o utilitarista da ?gua, ampliando esfor?os individuais e coletivos para a preserva??o de bens comuns, como a ?gua. Palavras-chave: psicologia ambiental; sustentabilidade; ?gua; comportamento pr?ambiental. x xi Abstract Although water scarcity is recognized as one of the main world-wide problems to be faced by human kind, ecologically unsustainable patterns of behavior still persist. Thus, the objective of this study was to analyze pro-environmental behavior related to water, as well as meanings associated to it by high school students of Federal Center of Technological Education of Rio Grande do Norte, in Natal. The convenience sample was composed by 315 students, 146 women and 169 men, who answered a questionnaire about use and perception of water, containing indicators of proenvironmentalism, environmental care, sustainable development, time perspective, externalities and collectivism, besides socio-demographic items. According to participants, water is synonymous of life, even though the relationship they present with it is ambiguous, much more functional than ecological; they consider it a finite resource, an indispensable life patrimony, however there was no coherence between such conceptions and the self-reported behaviors of water use. Results indicated three important predictors of pro-environmental behavior: sex of respondent, New Ecological Paradigm Scale and telephone/address left for eventual contact to participate in future environmental campaigns. They may be used in additional studies for theoretical development, or to assist in the planning of programs of environmental education, aimed at the inhibition of the effects of a culture of consumption and of an utilitarian perception of water, extending individual and collective efforts towards the preservation of common resources as water / Embora a escassez de ?gua seja reconhecida como um dos principais problemas mundiais a ser enfrentado pela humanidade, padr?es comportamentais ecologicamente insustent?veis ainda persistem. Assim, o objetivo deste estudo foi analisar determinantes do comportamento pr?-ambiental relativo ? ?gua, bem como os significados que lhe s?o atribu?dos por alunos do ensino m?dio do Centro Federal de Educa??o Tecnol?gica do Rio Grande do Norte, em Natal. Compuseram a amostra de conveni?ncia 315 estudantes, 146 mulheres e 169 homens, que responderam a um question?rio sobre uso e percep??o da ?gua, contendo tamb?m indicadores de pr?-ambientalismo, cuidado ambiental, desenvolvimento sustent?vel, perspectiva temporal, externalidades e coletivismo, al?m de inqu?rito s?cio-demogr?fico. Para os participantes, ?gua ? sin?nimo de vida, muito embora a rela??o que mant?m com ela parece d?bia e, muito mais funcional que ecol?gica; consideram-na um recurso finito, um patrim?nio indispens?vel ? vida, contudo n?o foi observada coer?ncia entre as concep??es manifestadas e os comportamentos auto-relatados de uso da ?gua. Os resultados encontrados apontaram preditores importantes do comportamento pr?-ambiental relativo ? ?gua: sexo do respondente, Escala Novo Paradigma Ecol?gico e deixar forma de contato para participar de campanhas futuras. Seja para aprofundamento te?rico em novos estudos, seja para auxiliar na elabora??o de programas de educa??o ambiental, que poderiam contribuir para inibir os efeitos de uma cultura de consumo e de uma vis?o utilitarista da ?gua, ampliando esfor?os individuais e coletivos para a preserva??o de bens comuns, como a ?gua

Made available in DSpace on 2014-12-17T15:39:05Z (GMT). No. of bitstreams: 1 VioletaORQ.pdf: 523100 bytes, checksum: 8dfdf0b1b040cd1555f7e5ce213a97fa (MD5) Previous issue date: 2005-09-12 / Although water scarcity is recognized as one of the main world-wide problems to be faced by human kind, ecologically unsustainable patterns of behavior still persist. Thus, the objective of this study was to analyze pro-environmental behavior related to water, as well as meanings associated to it by high school students of Federal Center of Technological Education of Rio Grande do Norte, in Natal. The convenience sample was composed by 315 students, 146 women and 169 men, who answered a questionnaire about use and perception of water, containing indicators of proenvironmentalism, environmental care, sustainable development, time perspective, externalities and collectivism, besides socio-demographic items. According to participants, water is synonymous of life, even though the relationship they present with it is ambiguous, much more functional than ecological; they consider it a finite resource, an indispensable life patrimony, however there was no coherence between such conceptions and the self-reported behaviors of water use. Results indicated three important predictors of pro-environmental behavior: sex of respondent, New Ecological Paradigm Scale and telephone/address left for eventual contact to participate in future environmental campaigns. They may be used in additional studies for theoretical development, or to assist in the planning of programs of environmental education, aimed at the inhibition of the effects of a culture of consumption and of an utilitarian perception of water, extending individual and collective efforts towards the preservation of common resources as water / Embora a escassez de ?gua seja reconhecida como um dos principais problemas mundiais a ser enfrentado pela humanidade, padr?es comportamentais ecologicamente insustent?veis ainda persistem. Assim, o objetivo deste estudo foi analisar determinantes do comportamento pr?-ambiental relativo ? ?gua, bem como os significados que lhe s?o atribu?dos por alunos do ensino m?dio do Centro Federal de Educa??o Tecnol?gica do Rio Grande do Norte, em Natal. Compuseram a amostra de conveni?ncia 315 estudantes, 146 mulheres e 169 homens, que responderam a um question?rio sobre uso e percep??o da ?gua, contendo tamb?m indicadores de pr?-ambientalismo, cuidado ambiental, desenvolvimento sustent?vel, perspectiva temporal, externalidades e coletivismo, al?m de inqu?rito s?cio-demogr?fico. Para os participantes, ?gua ? sin?nimo de vida, muito embora a rela??o que mant?m com ela parece d?bia e, muito mais funcional que ecol?gica; consideram-na um recurso finito, um patrim?nio indispens?vel ? vida, contudo n?o foi observada coer?ncia entre as concep??es manifestadas e os comportamentos auto-relatados de uso da ?gua. Os resultados encontrados apontaram preditores importantes do comportamento pr?-ambiental relativo ? ?gua: sexo do respondente, Escala Novo Paradigma Ecol?gico e deixar forma de contato para participar de campanhas futuras. Seja para aprofundamento te?rico em novos estudos, seja para auxiliar na elabora??o de programas de educa??o ambiental, que poderiam contribuir para inibir os efeitos de uma cultura de consumo e de uma vis?o utilitarista da ?gua, ampliando esfor?os individuais e coletivos para a preserva??o de bens comuns, como a ?gua. Palavras-chave: psicologia ambiental; sustentabilidade; ?gua; comportamento pr?ambiental

Esta tese apresenta os resultados de um estudo sobre o surgimento de atitudes pró-ambiente, num quadro de inter-relação entre Educação Ambiental e Ecoturismo. Mostra-se aqui que o contato com a natureza é efetivo em gerar atitudes e motivações ambientalistas. A experiência obtida em 16 anos e 107 viagens de Ecoturismo ao Parque Estadual Turístico do Alto Ribeira - PETAR, com grupos de participantes de atividades dirigidas serviu de ponto de partida para a presente pesquisa. Em estudos iniciais, foram feitas entrevistas com visitantes de 10 áreas naturais do Brasil, visando avaliar suas principais motivações para as visitas a essas localidades e foram aplicados questionários a diversos profissionais de Educação Ambiental a respeito de suas motivações pessoais e estratégias mais eficientes para mudanças de atitudes ambientalistas. A principal motivação apontada pelos visitantes foi de ordem afetiva (\"contemplação ou contado com a natureza\", \"repouso ou fuga da rotina\"). Apesar de ser muito marcante na sua vida, os profissionais de Educação Ambiental atribuíram uma importância relativamente menor ao contato com a natureza. Num estudo experimental, em duas replicações, foram comparados grupos que tiveram um contato dirigido com a natureza (em viagem ao PETAR) a outros que serviram de controle, verificando-se possíveis mudanças de conhecimentos, sentimentos, valores, atitudes e vieses paradigmáticos. A visita dirigida gerou mudanças significativas no sentido de uma transformação dos conhecimentos, valores e atitudes em direção a um comportamento pró-ambiente. As viagens dirigidas à natureza, entretanto, não foram suficientes para gerar percepções diferentes em relação aos paradigmas de Desenvolvimento Sustentável e de Sociedades Sustentáveis. Conclui-se que a concepção do Ecoturismo como um \"turismo de destino\" (a natureza) deve ser substituída por uma \"forma de fazer turismo\", na qual o papel do profissional condutor não se resume a \"levar\", mas sim a \"fazer perceber\". Ao promover afetos especiais no contato com a natureza, o Ecoturismo pode gerar mudanças motivacionais significativas para a constituição de atitudes e valores pró-ambiente. / This thesis presents the results of a study on the rising of pro-environmental attitudes, in an interrelation between Environmental Education and Ecotourism. In this paper, it\'s shown that the contact with nature is effective in generating environmentalist attitudes and motivations. The experience acquired in 16 years and 107 ecotourist trips to Parque Estadual Turístico do Alto Ribeira - PETAR (Alto Ribeira Turistic State Park) with groups of participants in directed activities was the starting point for the current research. In initial studies, interviews were conducted with visitors of 10 natural areas in Brazil, focusing on the assessment of their main reasons to visit those places, and surveys were carried out with several Environmental Education professionals aiming at their personal reasons and more efficient strategies for changes in the attitude towards the environment. The main reason pointed out by the visitors was of emotional nature (contemplation or contact with nature, relaxation or an escape from routine). Although the contact with nature is outstanding in Environmental Education professionals´ lives, they gave a relatively smaller importance to it. In an experimental study, in two applications, two groups were compared: one which had a directed contact with nature (in trips to PETAR) and a control group, verifying possible changes of knowledge, feelings, values, attitudes and paradigms. The directed visit generated many meaningful changes in what regards knowledge, value and attitude towards a pro-environmental behavior change. The directed trips to the nature, however, were not enough to create different perceptions of Sustainable Development and Sustainable Societies paradigms. The conclusion reached is that the conception of Ecotourism as \"destination tourism\" (to nature) must be substituted by a \"way of making tourism\", in which the role of the leading professional is not only \"guiding\", but \"making the traveler understand\". When boosting special emotions out of the contact with nature, Ecotourism can generate meaningful motivational changes for the construction of proenvironmental attitudes and values.

Decisions of adopting best management practices made on residential properties play an important role in reduction of nutrient loading from non-point sources into Lake Champlain and other waterbodies in Vermont. In this study, we use Bayesian belief network (BBN) to analyze a 2015 survey dataset about adoption of six types of green infrastructures (GSIs) in Vermont’s residential areas. Learning BBNs from physical probabilities of the variables provides a visually explicit approach to reveal the message delivered by the dataset. Using both unsupervised and supervised machine learning algorithms, we are able to generate networks that connect the variables of interest and conduct inference to look into the probabilistic associations between the variables. Unsupervised learning reveals the underlying structures of the dataset without presumptions. Supervised learning provides insights for how each factor (e.g. demographics, risk perception, and attribution of responsibilities) influence individuals’ pro-environmental behaviors. We also compare the effectiveness of BBN approach and logistic regression in predicting the pro-environmental behaviors (adoption of GSIs). The results show that influencing factors for current adoption vary by different types of GSI. Risk perception of stormwater issues are associated with adoption of GSIs. Runoff issues are more likely to be considered as the governments’ (town, state, and federal agencies) responsibility, whereas lawn erosion is more likely to be considered as the residents’ own responsibility. When using the same set of variables to predict pro-environmental behaviors (adoption of GSI), BBN approach produces more accurate prediction compared to logistic regression.