Diploma thesis deals with the creation of environmental corporate image and with designing a communications strategy in order to address environmental program. In the world of globalization and increased competition, companies strive to differentiate their business in unconventional way. Differentiation is being done by open communication and also by socially responsible behavior. The goal of the thesis was to point out that each and every company can run its business ecologically, even the consulting company operating on B2B market. Building the environmental image, however, requests new values being integrated into common internal processes and creating new corporate identity visible to public. The content of the thesis is divided into theoretical and practical part. The theoretical part deals with the corporate identity, corporate image and brand. Other chapters are devoted to the theory of communication, corporate social responsibility and environmental aspects of business. The practical part includes description of the company and proposal of comprehensive environmental program. The final chapter of practical part describes the plan of external and internal communication strategy which is inevitable for building environmental corporate image.

There are many components which define and complete the urban spaces. One of these components is urban equipment which responds to the needs of the dweller by serving different purposes and creates a link between urban life and public life style. Urban equipment not only enables the interaction between urban spaces and the users of these places, but also has an efficient role in defining the cities&rsquo / quality and &ldquo / identity&rdquo / . Ankara, as the capital city of the Turkish Republic, has had an important mission throughout its history. But although it is the first planned city of the Turkish Republic, Ankara has become a victim of modernization and rapid and unplanned urbanization. As a result of this situation Ankara started to lose its own values. The main purpose of this thesis is, to identify the roles of urban equipment as a visual image, based on the perception of environmental spaces and creating urban identity. The methodology in this thesis is firstly determining the urban equipment on Atat&uuml / rk Boulevard which lies between Ulus and Kugulu Park which is the center line of Ankara and then questioning their effects on the urban identity. For this reason a questionnaire is applied to the local users and then according to this questionnaire&rsquo / s results, urban equipment&rsquo / s values as an urban identity element are analyzed. As a result of this study, urban equipments on Atat&uuml / rk Boulevard and their positive and negative values are determined. Therefore, how they are perceived by the local users and their contribution to the spatial and urban identity is determined.

Made available in DSpace on 2014-12-17T15:38:57Z (GMT). No. of bitstreams: 1 RachelMG_DISSERT.pdf: 3405388 bytes, checksum: 8e5077fbfe2399f503b09347149f8965 (MD5) Previous issue date: 2011-03-28 / This dissertation investigates how the neighborhood of Cidade Nova, located in the western side of the of Natal, is perceived by its residents in order to understand its socio-environmental image, intending to contribute both to define strategies of urban intervention and environmental education in the area and to consolidate a methodology that addresses this kind of problem. The completion of field research used a multimethod strategy to study the socio-environmental image of urban areas. It consists of: (a) review of local history from literature research, data recorded by the City Hall, news published on the city's newspapers and interviews with former inhabitants, (b) application of questionnaires to inhabitants including emotions, visual perception, memory and local social activities, (c) development of a drawing of the district, (d) conducting focus groups with inhabitants, using as a starting point the results obtained in the previous activities. In steps "b" and "c" attended 32 neighborhood residents, 16 of them being Community Health Workers and other 16 persons appointed by them. In step "d" 10 individuals took part, divided into two groups. The result of the research showed a picture of residents coincident with the image conveyed by the media in relation to the issues: violence, garbage, public policy/social support and appreciation of the beauties of environmental (dunes and Parque da Cidade park). Although Cidade Nova has been regarded as a dirty, noisy and dangerous place, most of the participants say they enjoy living on the neighborhood. Overall, the results corroborate and gain theoretical explanations, as they are interrelated. The socio-environmental image is expressed for instance in the elements dunes, dump, railroad tracks and Central Avenue that gain symbolic connotation influenced by time and socio-economic context. The insecurity and other negative characteristics assigned by the inhabitants and the media are parallel to the place attachment, since the environmental legibility, the time/familiarity and territoriality offer inhabitants the preference for place of residence, setting up their social identity. / Esta disserta??o investiga a imagem s?cio-ambiental do bairro Cidade Nova, situado na zona Oeste de Natal-RN, tendo como base o modo como ele ? percebido por seus moradores, e pretendendo contribuir tanto para a defini??o de estrat?gias de interven??o urbana e de educa??o ambiental na ?rea, quanto para a consolida??o de um modo de abordagem para esse tipo de problem?tica. A realiza??o da pesquisa de campo recorreu a uma estrat?gia multim?todos e consiste em: (a) levantamento da hist?ria local a partir de estudo bibliogr?fico, dados registrados pela Prefeitura, not?cias veiculadas em jornais da cidade e entrevistas com moradores antigos; (b) aplica??o de question?rios a moradores, incluindo afetos, percep??o visual, mem?ria e atividades sociais no local; (c) elabora??o de desenho do bairro; (d) realiza??o de grupos focais com moradores, usando como ponto de partida os resultados obtidos nas atividades anteriores. Na etapa ―b‖ e ―c‖, participaram 32 moradores do bairro, sendo 16 Agentes Comunit?rios de Sa?de e 16 pessoas indicadas por eles. Na etapa ―d‖ participaram 10 pessoas, divididas em dois grupos. O resultado da pesquisa mostrou que imagem de Cidade Nova elaborada pelos moradores coincide com a imagem veiculada pela m?dia em rela??o aos aspectos: viol?ncia, lixo, pol?ticas p?blicas/apoio social e valoriza??o das belezas ambientais (dunas e Parque da Cidade). Embora tenham considerado o bairro um lugar sujo, barulhento e inseguro, a maioria dos participantes afirmam gostar de morar no local. De forma geral, os resultados obtidos corroboram e ganham explica??es te?ricas, ? medida que se inter-relacionam. A Imagem S?cio-Ambiental ? expressa, por exemplo, nos elementos dunas, lix?o, linha f?rrea e Avenida Central, que ganham conota??o simb?lica influenciada pelo tempo e pelo contexto s?cio-econ?mico. Assim, a inseguran?a e outras caracter?sticas negativas (atribu?das pelo morador e pela m?dia) s?o paralelas ao apego ao lugar, de modo que a legibilidade ambiental, o/a tempo/familiaridade e a territorialidade ajustam ao morador ?quele local de moradia, que afirma preferir com rela??o a outros pontos da cidade, configurando a sua identidade social.

在現代都市的生活中，為了達到安全舒適與便利，經常需要配置許多都市服務設施來提供必要的服務，然而這些設施卻未必能讓所有人都樂意接受。一般而言，會在人們心目中留下清楚圖像的環境多半是值得回議會為人所津津樂道的，這些意象通常都是正面的。雖然過去的受害經驗也可能在人們的腦海中留下不可抹滅的印象，但人們通常會試著淡忘這些不好的經驗，因此都市服務設施不論具有正面或負面的效果，是否均會在居民對空間的認知結構中形成如「都市意象」般的設施意象？ 環境意象的掌握是規劃工作中一項極為重要的課題，意象既是個人對其所具有空間知識的有意義選擇，其形式必然是被賦予了價值的結果，換句話說，由於人對環境的理解是透過知覺作用進行的，因此環境認知與環境意象的研究不但涉及了環境的實質元素、事件，更包含了個人或群體的情感屬性。因此，本研究即是希望從環境態度與環境認知的角度來了解民眾對都市服務設施主觀認知的社會事責，並利用意象圖的方式來探究居民對都市服務設施的認知結構及其所代表的意義。 而經以面訪的方式對設籍於臺北市的242位居民進行調查後發現，在設施意象的建構過程中雖會受到外界資訊的引導與暗示，但是意象的內容卻未必會受到影響。再者，對受訪居民而言都市服務設施無非是公共設施的代名詞，且幾乎都是指對生活具有正面效果的設施，如果不是經常受到環境的刺激，並不會在意象圖中強調具有鄰避(NIMBY, Never-In-My-Back-Yard)效果的設施。在本研究的調查中也發現形成都市服務設施意象的最重要元素是商業及服務業設施，除了公用事業設施之外，各類設施的重要程度都會隨著空間範圍的大小不同而有所改變，而這些受訪者的都市服務設施意象在空間上不但有集中於居住地點、臺北車站附近以及臺北市政府附近等三個地區的趨勢，並傾向於將具有地方特色或當地象徵的設施表現出來，受訪者的設施意象亦多半會沿著主要的交通軸線延展而表現出與移動能力之間的某種關聯性。 除了調查組成設施意象的環境元素之外，本研究更將意象圖的繪製視為環境行為的表現方式，對可能影響個人環境行為的變數進行驗證，結果發現受訪民眾封環境議題的看法都可以被歸類到資訊、經驗、環境態度、動機、領域性與個人屬性等六個因子當中，而形成各個因子的變項亦可能因為不同得時空環境而有所不同，使得因子對個人環境行為產生作用的過程隨時可能產生變化並形成一種極為複雜的網狀結構。

The consumption of wine has served as an international communication expedient for thousands of years. From classical symposiums of ancient times to religious ceremonies practiced for centuries, wine has played a significant part in countless social gatherings across the ages and continents. Recent growth in international wine trade, however, has impacted an increasingly disrupted natural environment through amplified carbon output, overuse of synthetic chemicals, topsoil erosion, and water mismanagement. Vintners, or winemakers, have been tasked by the implementation of new legal standards, as well as the urging of ecologically aware prospective consumers, to instill a winemaking process that is green, or environmentally friendly, in order to demonstrate the employment of proactive measures for the long-term sustainability of an unstable Earth. As New World wine producers, Australia commands specific attention as many vineyards in this particular geographic area are actively advancing green wine production standards. Fueled by the emergent field of environmental communication, this dissertation investigates the sustainable practices being implemented by South Eastern Australian vintners during their winemaking process to offset environmental degradation and examines the new marketing discourse communicated via wine bottle labels to construct an environmentally friendly image. Ultimately, this research compares the green product marketing strategies between organic and non-organic wineries to determine the extent to which ecological messages are being promoted on wine bottle labels as a form of environmental communication.

Made available in DSpace on 2014-12-17T13:56:51Z (GMT). No. of bitstreams: 1 CinthiaSO.pdf: 1780155 bytes, checksum: a8a37a6513f1e65f8f28ba9b585a01e1 (MD5) Previous issue date: 2008-01-03 / Tendo como base os conceitos de espa?o, lugar, ambiente e imagem, sob as vertentes da Arquitetura e Urbanismo, Geografia e Psicologia Ambiental, esta pesquisa teve como objetivo averiguar a percep??o de estudantes da Escola Agr?cola de Jundia? (EAJ UFRN) a fim de identificar aspectos das interrela??es pessoa-ambiente que diferenciam tal escola de outras institui??es. A coleta de dados utilizou multim?todos e investigou um grupo de alunos residentes na Escola que cursavam o ensino m?dio e t?cnico em agropecu?ria em 2006, analisando seus discursos, comportamentos e atitudes de modo a identificar os principais elementos da imagem s?cio-ambiental da EAJ. Os resultados apontaram locais, pr?ticas sociais e s?mbolos representativos da institui??o, indicando espa?os (constru?dos e naturais) adequados/inadequados ?s necessidades/expectativas dos estudantes incluindo a amplia??o da interdisciplinaridade no conjunto de suas atividades. Al?m disso, a fim de incrementar a an?lise s?cio-ambiental em institui??es que promovem experi?ncias exitosas, recomenda-se que os aspectos cotidiano e tempo sejam mais profundamente investigados em estudos futuros na ?rea

Made available in DSpace on 2014-12-17T13:57:15Z (GMT). No. of bitstreams: 1 GabrielaALMA_DISSERT.pdf: 8453929 bytes, checksum: a11fe5578a87d2128bc109dd3040a67b (MD5) Previous issue date: 2014-04-28 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / Contemporary studies have shown that the evolution of the heritage concepts is accompanied by an affirmation of the importance of social participation in recognizing heritage values and in managing cultural assets. We used the Brazilian context to emphasize the challenges for democratizing this process. This problematic is discussed based on the cases of Cidade Altaand Ribeira, neighborhoods that date from the formation of Natal-RNand have cultural assets recognized by levels of government. The study builds elements to answer the research question: what meanings and representations does the culturalheritage in the case study have for its users? The research method analyzes the representations and the meanings of the neighborhoods, firstly is based on historiographical studies, memories records of the city and on the process of heritage management. Secondly, it isbased on the field research, it is structured in environmental perception studies (areas of Environmental Psychology, Architecture and Urbanism) and has been applied with users with different bonds with the studied environment (residents, workers and visitors). The data were obtained with the multi-method which included direct observation, questionnaire survey and mentalmaps (that replicate Kevin Lynch). The analysis of result verified the research hypothesis, emphasizing aspects of the relationship between users and cultural heritage relevant to strengthening collective memory, local identity, contributing to heritage management. Among the results, the socio-environmental image obtained which emphasized a "cultural axis" linkingboth studied neighborhoods and confirms the influences of elements rein the memories records of the city and in the area s management. Identified aspects to strengthen the relationship between the users and cultural assets, such as the presence of placeswith affective ties to certain groups, as well as the need to fight off negative images (of degradation and insecurity) associated to the site and also expand the participation of the population, including residents, in policies and cultural activities. After all, recognition of value and the involvement of societycultural assets have the potential of contribute to integrate city development with heritage conservation / Os estudos contempor?neos evidenciam que a amplia??o do conceito de patrim?nio tem sido acompanhada da afirma??o de import?ncia da participa??o social no processo de reconhecer valores patrimoniais e de gest?o dos bens culturais. Utilizamos o contexto brasileiro para evidenciar os desafios que a democratiza??o deste processo enfrenta. Esta problem?tica ? abordada com base no caso da Cidade Alta e Ribeira,bairros que remontam ? forma??o de Natal-RN e possuem bens culturais reconhecidos pelos n?veis de governo. O trabalho constr?i elementos para responder a quest?o de pesquisa: o que o patrim?nio cultural da ?rea de estudo representa e significa para os seus usu?rios? A primeira parte do m?todo de pesquisa analisa as representa??es e significados sobre os bairros com base em estudos historiogr?ficos, registros memorial?sticos da cidade e no processo de gest?o patrimonial. A segunda parte do m?todo ? baseada na pesquisa de campo estruturada em estudossobre percep??o ambiental (das ?reas da Psicologia Ambiental, Arquitetura e Urbanismo) e realizada com os usu?rios de diferentes v?nculos com o ambiente estudado (moradores, trabalhadores e visitantes). Os dados de campo foram obtidos a partir do uso do multim?todo que incluiu a observa??o direta, o question?rio e o mapa mental (que replica Kevin Lynch). A an?lise dos resultados comprova a hip?tese da pesquisa, evidenciando aspectos da rela??o entre osusu?rios e o patrim?nio cultural que s?o relevantes para o fortalecimento da mem?ria coletiva, da identidade local, contribuindo com a gest?o patrimonial. Dentre os resultados, a imagem s?cio-ambiental obtida evidencia um eixo cultural ligando os dois barros estudados e confirma influ?ncia dos elementos representados nos registros memorial?sticos da cidade e na gest?oda ?rea. Foram identificados aspectos para fortalecer a rela??o dos usu?rios com os bens culturais, tais como a presen?a de lugares com v?nculos afetivos para certos grupos, assim como a necessidade de combater as imagens negativas (de degrada??o e inseguran?a) associadas ? ?rea e tamb?m de ampliar a participa??o da popula??o, inclusive dos moradores, nas pol?ticas e atividades culturais. Afinal, o reconhecimento de valor e o envolvimento da sociedade com os bens culturais t?m o potencial de colaborar para que o desenvolvimento da cidade seja integrado ? conserva??o do seu patrim?nio