With widespread fears of climate change, global warming, and policymakers calling for reducing our consumption, it is important that we have an understanding of antecedents of consumers’ environmentally-friendly consumption behaviors. In this research, we conduct two studies to examine the interaction effect of environmental identity and perceived responsibility for global warming on consumers’ collective guilt and its subsequent effect on intentions to engage in environmentally-friendly behaviors. Further, we examine a mechanism by which the feeling of collective guilt may be avoided by some. Extending the study by Ferguson and Branscombe (2010), we show that when environmental degradation is perceived to be caused by humans (as opposed to natural factors), it leads to a feeling of collective guilt among those who identify highly with the environment. This collective guilt encourages environmentally-friendly consumption behavior.

With widespread fears of climate change, global warming, and policymakers calling for reducing our consumption, it is important that we have an understanding of antecedents of consumers’ environmentally-friendly consumption behaviors. In this research, we conduct two studies to examine the interaction effect of environmental identity and perceived responsibility for global warming on consumers’ collective guilt and its subsequent effect on intentions to engage in environmentally-friendly behaviors. Further, we examine a mechanism by which the feeling of collective guilt may be avoided by some. Extending the study by Ferguson and Branscombe (2010), we show that when environmental degradation is perceived to be caused by humans (as opposed to natural factors), it leads to a feeling of collective guilt among those who identify highly with the environment. This collective guilt encourages environmentally-friendly consumption behavior.

Tidigare forskning visar att kvinnor oftare reser kollektivt och att män kör mer bil till och från arbetet. Det framgår att vanor och miljömedvetenhet förklarar en del av människors resmönster. Studier visar också att kvinnor värderar bilens symbolvärde lägre än män. I samarbete med Eskilstuna kommun genomfördes en enkätundersökning med 2299 anställda vid Eskilstuna kommun, varav 491 män. Syftet med studien var att närmare undersöka motiv bakom bilanvändning och om dessa motiv skiljer sig åt mellan män och kvinnor i Eskilstuna kommun. Deltagarna besvarade frågor som berörde personliga resurser, vanor, bilens symbolvärde och inställning till miljön. Studien visar att de som använder bil till och från arbetet, har en större tendens att använda bil även i andra sammanhang. Det visade sig även att kvinnor reser med bil i större utsträckning till och från arbetet än män, vilket vidare bör undersökas då resultatet går emot tidigare forskning.

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The current study employed an ABA design with a control group to assess the effectiveness of a commitment strategy in reducing meat consumption among university students (n=70). Participants who were randomly assigned to the commitment condition did not consume significantly less meat than participants in the control group, t (48)=.74, p=.47. 79% (n=19) of participants in the control group decreased their meat consumption from baseline to treatment phase, compared with 96% (n=27) of participants in the treatment group. Additionally, when both groups were collapsed, all participants reduced meat consumption from baseline to treatment phase t (51)=8.6, p<.001. Participants' scores on the Motivation Towards the Environment Scale, a measure of self-determined motivation towards environmental behavior, were not significant predictors of meat consumption behavior before or during the intervention, t(67)= -.26, p=.80, t(51)=.53, p=.60. Implications and directions for future research are discussed within the paper. / Master of Science

<p>Today it has become critical that people adapt their behavior and lifestyles to environmental constraints. Teachers are supposed to teach pupils to accept personal responsibility in regard to these problems. The pedagogies of Waldorf and public schools have different outlooks on nature, hence it was hypothesized that Waldorf and public teachers would differ in regard to pro-environmental behavior and factors explaining such actions. An e-questionnaire measuring pro-environmental behavior, biospheric and altruistic values, feelings of personal responsibility, and pro-environmental attitudes was filled out by 68 Waldorf teachers and 73 public teachers from different municipalities in Sweden. The results suggest that Waldorf teachers report higher biospheric values (partial <em>eta²</em>= .46, <em>p</em> < .001), more pro-environmental behavior (partial <em>eta²</em>= .39, <em>p</em> < .001), more feelings of personal responsibility, (partial <em>eta²</em>= .32, <em>p</em> < .001), and higher altruistic values (partial <em>eta²</em>= .12, <em>p</em> < .001), than public school teachers do. There were a few limitations in reliability and possibly with social desirability. However, the present study paves the way for an understanding of how pedagogy can be of help in preventing further environmental problems.</p>

The purpose of this report has been to answer the following questions: - To what degree do visitors in Kiruna, take their environmental impact into caution when travelling? - In what way does ecotourism have an impact on the local ecosystems? - What does the future look like in terms of sustainable tourism in Kiruna?This report initially starts by explaining the meaning of ”Sustainability” and the subject is then being placed in relation to tourism. A web-based survey was sent to people who visited Kiruna during the winter 2015/2016. The visitors answered questions regarding their choices of transportation, accommodation and activities during their stay. A survey did also take place among the tourism companies within Kiruna. The participants answered questions regarding sustainable tourism. The results shows that the environment is not being prioritized in any further extent. However, European travelers and travelers from outside of Europe tend to prioritize their environmental impact in a higher grade than Swedish travelers. The interest in sustainable tourism among companies in Kiruna was shown to be high. However, in the present time, it is not being practiced in a large scale. When it comes to sustainability, the companies are requesting better marketing and information from the municipality. Even though the interest of participating in sustainable tourism has shown to be low among the visitors, a bright future can still be seen in the area.

The COVID-19 pandemic has challenged fast fashion to circular products to prevent excessive overstock in responding to consumers' shift toward less consumption. These shifts are worth studying as consumers are willing to partake in pro-environmental behaviors, leading to a circular business model for fast fashion. This study explores how sustainable knowledge and consumer goals toward circularity can influence behavior toward circular consumption based on the goal framing theory. An online survey employing the Prolific survey platform was conducted with 300 fast-fashion consumer panels. The quantitative approach (ANOVA, cluster, factor, multiple regressions analyses) supported that consumers' framed-goals toward circularity significantly influence their intention to purchase fast fashion products. Fast-fashion consumers have prioritized reliable communication and pro-environmental goals to respectfully purchase circular products and 5Rs behaviors. They perceived circular economy and environmental knowledge as deciding factors in their pursuits of circularity. It corresponds to the benefits of lucrative circular business applications for fast fashion.

<p>In response to the rapidly growing global environmental problems many call for changes in how individuals should deal with the environment. An important aspect of moving towards an environmentally sustainable world is to promote pro-environmental consumer behavior. Against this background, the purpose of this study is to conduct a literature review to identify social and psychological factors that influence environmental behavior and use these as a basis for an empirical study in Abu Dhabi, United Arab Emirates, for analyzing current behavioral patterns between population groups. The findings suggest that willingness to sacrifice for the environment, perceived behavioral control of environmental problems and the feeling of responsibility of environmental problems are significantly positively related to environmental behavior in Abu Dhabi. It was evaluated that younger age groups, very low and very high income groups, people from developing nations and low education groups are performing worse in environmental behavior than older age groups, middle income groups, people from developed nations and high education groups. Furthermore, it was concluded that the general level of environmental behavior is low. This is ascribed to a lack of facilities supporting environmental behavior in Abu Dhabi, and a lack of environmental values in the country. Policies aimed at promoting environmental behavior should aim at changing the attitudes and values regarding the environment of the society. Such policies should be tailored for specific population segments.</p>

Today it has become critical that people adapt their behavior and lifestyles to environmental constraints. Teachers are supposed to teach pupils to accept personal responsibility in regard to these problems. The pedagogies of Waldorf and public schools have different outlooks on nature, hence it was hypothesized that Waldorf and public teachers would differ in regard to pro-environmental behavior and factors explaining such actions. An e-questionnaire measuring pro-environmental behavior, biospheric and altruistic values, feelings of personal responsibility, and pro-environmental attitudes was filled out by 68 Waldorf teachers and 73 public teachers from different municipalities in Sweden. The results suggest that Waldorf teachers report higher biospheric values (partial eta2 = .46, p &lt; .001), more pro-environmental behavior (partial eta2 = .39, p &lt; .001), more feelings of personal responsibility, (partial eta2 = .32, p &lt; .001), and higher altruistic values (partial eta2 = .12, p &lt; .001), than public school teachers do. There were a few limitations in reliability and possibly with social desirability. However, the present study paves the way for an understanding of how pedagogy can be of help in preventing further environmental problems.