Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-07-03T13:44:37Z No. of bitstreams: 1 JoadeCortezGomes_DISSERT.pdf: 25617717 bytes, checksum: 6a5dfdc15e5526ccc2782aa2a35e5422 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-07-07T12:54:03Z (GMT) No. of bitstreams: 1 JoadeCortezGomes_DISSERT.pdf: 25617717 bytes, checksum: 6a5dfdc15e5526ccc2782aa2a35e5422 (MD5) / Made available in DSpace on 2017-07-07T12:54:03Z (GMT). No. of bitstreams: 1 JoadeCortezGomes_DISSERT.pdf: 25617717 bytes, checksum: 6a5dfdc15e5526ccc2782aa2a35e5422 (MD5) Previous issue date: 2016-11-28 / Um dos desafios que se apresenta ao se adotar o crowdsourcing como abordagem no processo de melhoria e inova??o de uma organiza??o ? a assertividade na sele??o das ideias a serem desenvolvidas, principalmente quando h? um alto volume de contribui??es. O objetivo desta disserta??o ? propor um sistema de avalia??o de ideias em pr?ticas crowdsourcing. Para isso, realizou-se uma revis?o bibliogr?fica sistem?tica acerca dos temas crowdsourcing e avalia??o de ideias e, por meio de um modelo conceitual, validou-se o mesmo a partir de um estudo de caso no Escrit?rio de Ideias da Universidade Federal do Rio Grande do Norte. Para tal fim, considerou-se as caracter?sticas da organiza??o estudada e as opini?es de especialistas de diferentes ?reas do conhecimento, mediante uma sess?o de focus group, visando como tema a efici?ncia energ?tica. Como resultado, apresenta-se um modelo de avalia??o de ideias, contemplando os crit?rios e m?todos necess?rios para compor um sistema eficiente de avalia??o quando aplicados a partir de uma abordagem crowdsourcing, e os fatores que os influenciam. / One of the challenges to adopting crowdsourcing as an approach in the process of improvement and innovation of an organization is the assertiveness in the selection of ideas to be developed, especially when there is a high volume of contributions. The purpose of this dissertation is to propose a evaluation system of ideas in a crowdsourcing approach. For this, a systematic literature review was conducted on the subjects crowdsourcing and ideas evaluation and, through a conceptual model, the system of evaluation of ideas was validated from a case study in the ?Escrit?rio de Ideias? of the Federal University of Rio Grande do Norte. For this, the characteristics of the organization studied and the opinions of specialists, of different areas of knowledge, were considered through a focus group session, focusing on energy efficiency. As a result, a model of ideas evaluation was proposed, contemplating the criteria and methods necessary to compose an efficient system of evaluation when applied from a crowdsourcing approach, and the factors that influence them.