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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Internacionalização de pequenas e médias empresas brasileiras: os fatores de distância sob a perspectiva empreendedora

Homenko Neto, Alexander 11 May 2010 (has links)
Made available in DSpace on 2016-04-25T16:45:29Z (GMT). No. of bitstreams: 1 Alexander Homenko Neto.pdf: 710741 bytes, checksum: 789fa7c3c45620256c32e5c9c4fd3307 (MD5) Previous issue date: 2010-05-11 / This research analyzes the factors of distance in international business from the perspective of the entrepreneur of small and medium Brazilian company. To establish the structure proposed in this work was taken as a basis for the factors of distance in international business, the CAGE framework proposed by Ghemawat (2001) and the typology of the entrepreneur, the model investigated by Andersson (2000). The sample has analyzed consisted of 30 small businesses that responded to a questionnaire on the Web (e-survey) and the method applied on this research were the correlation matrix of bivariate Pearson in a two-tailed test and the Conbach's alpha to measure the reliability to the sample. We concluded in this research that the factors of distance in international business, when analyzed in isolation, correlate differently than when analyzed according to the profile of the entrepreneur. And on the typology of the entrepreneur adopted, there is no. evidence for a profile of the entrepreneur for small and medium firm in the research sample. For future research, it was proposed extension of the structure factors of distance for international business related to the profile of the entrepreneur with, a focus not only quantitative but also qualitative / Esta pesquisa analisa os fatores de distância em negócios internacionais sob a perspectiva do empreendedor da pequena e média empresa brasileira. Para elaborar a estrutura proposta deste trabalho tomou-se como base, para os fatores de distância em, negócios internacionais, a estrutura CAGE, proposta por Ghemawat (2001) e para a tipologia do empreendedor, o modelo investigado por Andersson (2000). A amostra analisada foi composta por 30 pequenas e médias empresas que responderam a um questionário na web (e-survey) e o método aplicado à pesquisa foi a matriz de correlação bivariada de Pearson bi-caudal e para dar confiabilidade à amostra foi aplicado o teste de Alpha de Cronbach. Concluí-se nesta pesquisa que os fatores de distância em negócios internacionais, quando analisados de forma isolada, correlacionam-se de forma diferente do que quando analisados em função do perfil do empreendedor. E diante da tipologia do empreendedor adotada, não há um perfil definido de empreendedor para a pequena e média empresa na amostra da pesquisa. Para futuras pesquisas, foi proposta a extensão da estrutura dos fatores de distância para negócios internacionais relacionados ao perfil do empreendedor c,om um enfoque não somente quantitativo, mas também qualitativo

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