In recent years, it is not hard to tell that in the retail market of flaming competition in Taiwan, and quality of service is worth of being paid attention. The study tries to investigate the relationships between buyer reactions to ethical behaviors of salespeople and customer-company identification. Several hypotheses are developed and tested to find out whether interactions with salespeople generates customers¡¦ ethical perceptions and impacts on customer-company identification. Moreover, the study intends to explore the consequences of customer-company identification (extra- or in- role behaviors). The study adopts structural equation modeling (SEM) to examine the path estimates among constructs. The study adopts convenience sample and the valid return of survey is 296. Results indicate that the significant and positive effects of both moral equity and relativism on customer-company identification and repurchase intention and positive word-of-mouth followed up. At last, the managerial implications of this study may help retailers with professional ethics of salespeople and create loyal customers.

L’industrie du tourisme est reconnue comme partie intégrante de l’économie dans un environnement mondial soumis à des influences macro difficiles à gérer et à maîtriser. Le tourisme alternatif tel que le tourisme éthique, est considéré comme une solution durable pour une industrie d’une grande importance dans le monde et qui représente une possibilité de survie économique pour certains pays. L’objectif de cette recherche était d’évaluer la perception du rôle de l’éthique sur la formation de l’image d’une destination touristique par un public étudiant voyageur français, et son influence sur ses choix. La méthode choisie a été principalement une approche constructiviste et qualitative permettant de transférer la contribution des connaissances à plusieurs disciplines, et a engendré des implications managériales dans l’industrie du tourisme. Les résultats démontrent que, bien que l’image éthique d’une destination touristique est principalement influencée par les aspects sociaux et environnementaux, pèsent également des considérations de gestion qui découlent des implications économiques et politiques du tourisme et des activités touristiques. Ces considérations seront essentielles lors de l’élaboration de futurs produits touristiques pour le marché cible que sont les futurs visiteurs dans un environnement mondial de plus en plus accessible. / The tourism industry has proven to be an economic reliance in a global environment that is subject to macro influences that are difficult to manage and sustain. Alternative tourism, such as Ethical tourism, is seen to be a sustainable solution for an industry that holds much importance worldwide and for some countries, presents economic survival. The aim of this research was to evaluate how the French student travel market perceive the role of ethics on tourist destination image formation and its influence on holiday choice. This was primarily achieved by adopting a constructivist and qualitative approach that allowed for rich knowledge of contribution to be transferred to several academic disciplines and provided managerial implications for the tourism industry. Findings show that although an ethical tourist destination image is principally influenced by social and environmental impacts, there are also managerial considerations that derive from the economic and political implications that come from tourism and tourist activity. These considerations will be key when developing future tourism products for a target market who are the future visitors of an ever increasing accessible global environment.

Novice counselors may struggle to understand and follow ethical guidelines for boundary behaviors with clients. When counselors violate therapeutic boundaries, harmful consequences can result for clients and counselors. The purpose of this quantitative study was to examine the possible relationship between novice counselors' (NCs') attachment to supervisors and NCs' ethical perceptions and boundary practices. This study addressed the possible predictor variables of age, gender, relationship status, and practice setting. Bowlby's attachment theory provided the framework for the study. Survey data from 114 NCs were analyzed using descriptive statistics and hierarchical linear regression. Each regression analyzed predictors of age, gender, relationship status, and practice setting in model 1 and added level of attachment anxiety and level of attachment avoidance to supervisor in model 2. Findings indicated that NCs' level of anxious attachment predicted serious boundary violations (BVs). Those with higher levels of attachment anxiety reported more BVs and perceived more items as BVs. Level of attachment avoidance also distorted ethical perceptions; those high in attachment avoidance considered more items to be boundary crossings and BVs. The variables of age, male gender, and an urban practice setting significantly predicted higher reported boundary crossings. Males more often did not consider behaviors to be BVs, and more females agreed with expert perceptions of items which were neither a boundary crossing nor a BV. Age was significant but contrary to previous findings because in this sample, as age increased, reported BVs decreased. Findings may lead to changes in how counselor educators and supervisors train NCs to manage boundaries in therapeutic relationships.