The aim of the thesis is to describe the initiative European capital of culture and analyse the influence of the title on tourism in given cities. The way of awarding the title, its history and future is going to be introduced. The first part of the thesis is dedicated to the program Creative Europe, where also the project European capital of culture belongs. The second part of the diploma will be engaged in analysis of the influence of the title on tourism in two cities - Riga and Pilsen. Results of the cities will be presented both separately and in comparison with each other.

The aim of this thesis is to analyse and evaluate the communication strategy of Pilsen city, respectively to analyse the non-profit corporation Pilsen 2015, which relates to the preparation and implementation of the project "Pilsen - European Capital of Culture 2015". Framework of my thesis has been defined by two reference periods. The first one is the candidacy period, which starts from September 2007 (when the City Council approved the intention that Pilsen city would compete for the title of European Capital of Culture 2015), until the publication of the results in September 2010. The second period has started with Pilsen victory in the competition and lasts until now (until the end of the month April 2015). The main focus of the work is based on the communication towards the inhabitants of the city of Pilsen and the region. Firstly a theoretical concept of city marketing is described. The thesis focuses on the analysis of the basic documents of the city development, which are closely related to the EHMK. The next section presents a historical development of the project and the process for selecting the cities as well as the circumstances of the project preparation and subsequent candidacy and the basic vision and goals in the application for the competition. Then the thesis analyses the...

This work focuses on project of European capital of culture as a potential factor for supporting development of tourism. The first part examines the cultural events and festivals which represents innovation in the cultural tourism product, and evaluates their benefits. These benefits are visible in different areas of development which proves multiplier effect of those events. Potential impacts are described primarily in the field of tourism, further then in economic, social, cultural and marketing fields. This thesis also introduces history and functioning of the project, with reference to changes in the rules in recent years, which were designed to strengthen its role as a catalyst for local development. Practical, research part of the thesis assesses the feasibility of achieving these potential benefits in the tourism sector, based on the final reports from cities and external agencies to the European Commission. This part works with statistics on attendance changes of the host cities during the cultural year and after and thus deals also with the question whether the project can help promote tourism in the long term. The conclusion determines the conditions under which it is possible to realize the potential benefits of event.

Consacrée à l'imaginaire du « dialogue euro-méditerranéen » tel qu'il se manifeste depuis le milieu des années 1990 en particulier (après la Déclaration de Barcelone en 1995 puis la mise en place de la Politique Européenne de Voisinage), cette thèse se penche sur trois cas d'étude qu'elle se propose d'analyser par le biais d'une approche transdisciplinaire. La première partie cherche à comprendre comment se construit et circule un « cinéma méditerranéen » et le savoir sur cette possible cinématographie régionale en analysant quatre festivals qui lui sont consacrés à Alger, Bruxelles, Montpellier et Tétouan. La deuxième partie s'intéresse aux enjeux que soulèvent des programmes sélectionnés par l'Union européenne (Euromed Audiovisuel et Marseille-Provence Capitale européenne de la culture) en procédant notamment à une analyse de discours portés par ces programmes et de films qu'ils ont soutenus. La troisième et dernière partie propose une analyse de Révolution Zendj (Thawra Zanj, Tariq Teguia, Algérie/France/Liban/Qatar, 2013) et, par extension, de la manière dont les questions informant ce film du point de vue de la mise en langue, du sous-titrage et du montage se présentent dans d'autres œuvres cinématographiques. L'étude conjointe des festivals, des programmes institutionnels dédiés au champ des productions culturelles et des films, permet de mettre au jour les implications esthétiques et politiques d'un imaginaire dominant du « dialogue » et du « cinéma méditerranéen ». Elle rend également compte de formes et de pratiques d'articulation des voix, des langues, des points de vue et des récits, qui permettent d'imaginer autrement la Méditerranée et les rapports entre les personnes qui se trouvent vivre dans cet espace et leurs histoires. / This thesis seeks to question the imaginary around the "Euro-Mediterranean dialogue", a topos inspired by - and unfolding since - the 1995 Barcelona Declaration and the ensuing Neighborhood Policies. It focuses on three case studies that it analyses according to an interdisciplinary approach. The first part examines both the construction and circulation of a so-called "Mediterranean cinema", and the knowledge around this supposed regional production in the context of four festivals dedicated to it and taking place in Algiers, Brussels, Montpellier and Tetouan. The second part examines the concerns raised by programs selected for support by the European Union through Euromed Audiovisuel and Marseille-Provence Capitale européenne de la culture (Marseille-Provence, European Capital of Culture). These concerns are addressed through an analysis of the discourse produced by these programs and the films funded by them. The third and last part proposes an analysis of the film Zanj Revolution (Thawra Zanj, Tariq Teguia, Algeria/France/Lebanon/Qatar, 2013) and, by extension, examines the way in which questions related to the mise-en-langue, subtitling and editing that inform this film are present in other films. The intertwined study of festivals, of institutional programs dedicated to cultural productions and of films sheds light on the aesthetic and political implications of a dominant imaginary of "dialogue" and "Mediterranean cinema". The thesis also explores forms and practices that articulate voices, languages, points of view and narratives that are capable of weaving an alternative imaginary of the Mediterranean and of the histories and the relations between the people who happen to live in this space.