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1	Optimising the usability of content rich e-learning material: an eye tracking experiment Mpofu, Bongeka 11 1900 (has links) This research was aimed at the optimisation of the usability of content-rich computer and mobile based e-learning material. The goal was to preserve the advantages of paper based material in designing optimised modules that were mobile and computer-based, but at the same time avoiding the pitfalls of converting traditional paper based learning material for use on screen. A mobile eye tracker was used to analyse how students studied similar course content on paper, and on mobile device. Screen based eye tracking was also used to analyse how participants studied corresponding content on a desktop screen. Eye movements which were recorded by an eye tracker revealed the sequences of fixations and saccades on the text that was read by each participant. By analysing and comparing the eye gaze patterns of students reading the same content on three different delivery platforms, the differences between these platforms were identified in terms of their delivery of content rich, text based study material. The results showed that more students read online content on a computer screen than on mobile devices. The inferential analysis revealed that the differences in reading duration, comprehension, linearity and fixation count on the three platforms were insignificant. There were significant differences in saccade length. This analysis was used to identify strong aspects of the respective platforms and consequently derive guidelines for using these aspects optimally to design content rich material for delivery on computer screen and mobile device. The limitations of each platform were revealed and guidelines for avoiding these were derived / Computing / M.A. (Computing) Distance education E-learning Learning theories On-screen reading Eye tracking Human computer interaction Usability Navigation Optimisation Duration Linearity 004.019 Human-computer interaction Eye tracking--Research Visual perception User interfaces (Computer systems) Telephone in education Mobile computing Educational innovations--South Africa Education, Higher--South Africa Educational technology--South Africa Open learning--Technological innovations
2	Využití kvalitativního a kvantitativního výzkumu pro tvorbu následné marketingové strategie u tištěných medií / Aplication of quality and quantity data outputs of research to be used for follow up marketing strategy in print medias Hofmannová, Vlasta January 2008 (has links) Diploma thesis entitled "Application of Qualitative and Quantitative Research Methods into Marketing Strategy of Print Medias" discusses employment of output research data accumulated on eye-tracking, in-depth interviewing and CAWI method of research. These research outcomes are further analyzed and implemented in the development process of the EURO Business Weekly strategy in the Czech publishing market. The final evaluation is based on a mutual comparison of results which were recorded by the EURO Business Weekly in the years 2005 and 2006.
3	Using eye tracking to optimise the usability of content rich e-learning material / Optimising the usability of content rich e-learning material: an eye tracking experiment Mpofu, Bongeka 11 1900 (has links) This research was aimed at the optimisation of the usability of content-rich computer and mobile based e-learning material. The goal was to preserve the advantages of paper based material in designing optimised modules that were mobile and computer-based, but at the same time avoiding the pitfalls of converting traditional paper based learning material for use on screen. A mobile eye tracker was used to analyse how students studied similar course content on paper, and on mobile device. Screen based eye tracking was also used to analyse how participants studied corresponding content on a desktop screen. Eye movements which were recorded by an eye tracker revealed the sequences of fixations and saccades on the text that was read by each participant. By analysing and comparing the eye gaze patterns of students reading the same content on three different delivery platforms, the differences between these platforms were identified in terms of their delivery of content rich, text based study material. The results showed that more students read online content on a computer screen than on mobile devices. The inferential analysis revealed that the differences in reading duration, comprehension, linearity and fixation count on the three platforms were insignificant. There were significant differences in saccade length. This analysis was used to identify strong aspects of the respective platforms and consequently derive guidelines for using these aspects optimally to design content rich material for delivery on computer screen and mobile device. The limitations of each platform were revealed and guidelines for avoiding these were derived / Computing / M. Sc. (Computing) Distance education E-learning Learning theories On-screen reading Eye tracking Human computer interaction Usability Navigation Optimisation Duration Linearity 004.019 Human-computer interaction Eye tracking--Research Visual perception User interfaces (Computer systems) Telephone in education Mobile computing Educational innovations--South Africa Education, Higher--South Africa Educational technology--South Africa Open learning--Technological innovations

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