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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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The Political Game On Social Media : A quantitative study of to what extent Swedish first-time voters were influenced by political videos on "TikTok"Dallmann, Bethina January 2023 (has links)
This research explores if Sweden, a country with high trust in the political system could be challenged by social media. The study focuses on one spectrum of social media, TikTok, that exploded during the covid-19 pandemic and is proof of how fast social media develops and reaches out to human beings. The study addresses a research gap regarding this new social media platform as it examines exposure to political content and impact on political behavior. Specifically, the study focuses on first-time voters voting behavior in the Swedish election 2022. This thesis is based on a digital survey sent out to 139 respondents during November 2022. The result indicates that there is a relationship between viewing time on TikTok and voting behavior among young voters in the Swedish election 2022. The study ends with a discussion about how specific political content the respondent was exposed to on TikTok could have had an impact on the political behavior in the Swedish election 2022.
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