Advertising is everywhere. But what are the benefits of marketing for company? Why do most managers start to use variety of marketing strategies to promote the visibility of brand? This study will explore the relationship between the visibility of brand and the financial performance, and to discuss the effect of market strategy on financial performance. This study mainly uses Linear Structure Relation Model (LISREL) to explore the relationship between the latent variables of brand visibility and financial performance. As a result, the study result demonstrates that company can take advantages of adverting and increased market shares to raise the visibility of brand, which will also improve the financial performance. In addition, this study also finds that the capital market liquidity has significant ¡§Full mediation¡¨ to financial performance. For investors, this study can bring them the different ideas about the effect of brand visibility to the financial performance. Marketing information can become an important indicator for investors to make decision. For managers, they can realize the real value of marketing and the contribution of marketing to financial performance from this study. Therefore, we can understand the relationship between marketing and the finance to reach the goal of maximum shareholder¡¦s value.

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An enterprise's survival and development relies on executive manager's quality and performance. In order to equip the executive managers with the abilities they need at work, most of the companies will provide them with related training program including knowledge, skills, and behaviors which aims to enhance employees' capability. The case company has conducted such managerial training for long which is used to be held by different business units, but after the case company's reorganization, top executives decided to integrate the training program within the whole group. However, is this training schemes proper for different business units based on diverse industries? This research intends to reveal the effectiveness of the managerial training before and after the timing of company's reorganization. This research used case study as a method to analyze the merits of integrating managerial training. It concludes the following findings: the consolidation of training program, the connection among different business units' trainee in financial holdings, the consistency of training program, and the simultaneously reduce of the administrative cost. However, the implied factors to be further discovered in this research refers to the irrelevance of the training program and promotion, the failure of retention potential employees, and the fewer support from trainee's direct supervisor during the process, and etc.

<p>The economic downturn of 2008-2010 has encouraged many economists andpoliticians to reconsider the role of fiscal policy. Whereas there is a broadly acceptedmodel which describes the influence of monetary policy on the economy, there is noconsensus concerning the fiscal policy.This paper aims to study the effectiveness of fiscal policy actions in Sweden over thepast 15 years, starting from the end of the banking crisis of 1992-93 to date. It has aspecific focus on the measures which were introduced in 2007-2010 and employs bothqualitative and quantitative analyses.The qualitative analysis investigates different expansionary fiscal measures, inter alia,the earned income tax credit, the new legislation for crisis management of banks, theguarantee program and the establishment of stability fund.The quantitative analysis is based on a 4-variable Vector Autoregression model whichhelps to identify the influence of general government expenditure, revenue and centralgovernment debt on GDP fluctuations over the past 15 years. The results demonstrate apositive response of GDP to an increase in government expenditure, with the maximumvalue of response achieved after 8 quarters. GDP also grows in response to a positiveshock in the central government debt, which is in line with the macroeconomic theory ofexpansionary fiscal policy. The positive response to an increase of revenue is somewhatcontradictory, and can become a topic for a further in-depth research.The economic downturn of 2008-2010 has encouraged many economists andpoliticians to reconsider the role of fiscal policy. Whereas there is a broadly acceptedmodel which describes the influence of monetary policy on the economy, there is noconsensus concerning the fiscal policy.This paper aims to study the effectiveness of fiscal policy actions in Sweden over thepast 15 years, starting from the end of the banking crisis of 1992-93 to date. It has aspecific focus on the measures which were introduced in 2007-2010 and employs bothqualitative and quantitative analyses.The qualitative analysis investigates different expansionary fiscal measures, inter alia,the earned income tax credit, the new legislation for crisis management of banks, theguarantee program and the establishment of stability fund.The quantitative analysis is based on a 4-variable Vector Autoregression model whichhelps to identify the influence of general government expenditure, revenue and centralgovernment debt on GDP fluctuations over the past 15 years. The results demonstrate apositive response of GDP to an increase in government expenditure, with the maximumvalue of response achieved after 8 quarters. GDP also grows in response to a positiveshock in the central government debt, which is in line with the macroeconomic theory ofexpansionary fiscal policy. The positive response to an increase of revenue is somewhatcontradictory, and can become a topic for a further in-depth research.</p>

Includes bibliographical references (p. 98-99).

The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on December 30, 2009). Thesis advisor: Dr. Earnest Perry. Includes bibliographical references.

Zugl.: Münster (Westfalen), Universiẗat, Diss., 2009.

Thesis (Ph. D.)--University of Queensland, 2001. / Includes bibliographical references.

Thesis (JSD)--City University of Hong Kong, 2009. / "Submitted to School of Law for the degree of Doctor of Juridical Science." Includes bibliographical references (leaves 337-358)

Abstract The cedi is Ghana’s official currency which was introduced on July 19, 1965. The loss in the value of the cedi since its introduction cannot be overestimated. Owing to the low values of the notes and coins(due to persistent loss in value), huge quantities had to be printed and minted resulting in huge cost to the central bank. Meanwhile commercial banks were facing high cash based transaction cost because relatively large quantities of notes were needed for transactions. There was also high risk involved in cash based transaction to the banks and their clients. Bank customers were becoming more uncomfortable carrying huge quantities of cash to and from the banks. These customers also had to spend more time at the banking halls to get served. These and other factors reduced the interest and confidence of the general public in the financial sector affecting banking businesses. The re denomination of the cedi was done in 2007, to deal with these ’huge dead-weight burden’ on the banks and the entire economy of Ghana. The objective of this study is to explore its impact on some variables affecting commercial banking businesses. These are cost, operational risk, deposit mobilization, ATM operations, and reliability and convenience of banking services. A pluralistic approach was adopted for this research and the results of both the quantitative and qualitative study done in analyzing my hypothesis reaffirmed each other and provided valuable findings and deeper understanding of the impact of the re denomination on the business of the financial institutions. The main findings showed the following: 1) The re denomination had not affected costs in banks, 2) The re denomination has generally reduced operational loss risks, 3) The re denomination has generally improved deposit mobilization, 4) The re denomination has improved the reliability and profitability of ATM s, 5) The re denomination has improved the reliability and convenience of banking services. With this study I hope to provide new insights on how re denomination affects the business of financial institutions who are key partners to the central banks in the successful implementation of such exercise. I also hope to provide valuable recommendations on how banks can deal with the challenges that may be presented by a re denomination / +233-024-6734104