Flexible Printed Circuit Board (FPCB) will have more and more requirements in the future. It¡¦s very important to quickly product it. For punch the FPCB with high quality and high speed, we will analysis the geometric of the punch mechanism. And synthesis the mechanism with new dimensions. And then, design many kinds of motion curves of motor to compare their characters. Finally, we will find it¡¦s works to design motion curves for FPCB punch mechanism to improve the punch quality.

After 2008-2009 financial crisis, now global economy and market activity begin to recover in 2010. We can find out that emerging markets create high demand and America drive new technologies and innovation for world. So we can see many consumer electric products with high innovation and technology from second half of 2009. Apple company, an amazing enterprise, he launch smart phone-iPhone and combine touch technology and software for the first time. From now on, the market of smart phone will vigorous and penetration rate will reach about 50% in 2014. Recently, Apple create another new product of tablet PC-iPad and creating new topic and leading trend again. FPCB is one of the most important parts on smart phones and tablet PCs. The more light and thin and multi-functional integration ,the more FPCB must be used. That¡¦s why we want to study the FPCB industry. If we want to analyze it further,we need research global and Taiwan recent market status. At the same time,we need study a company of FPCB to analyze five forces and SWOT. First of all, collect relative FPCB industry information of second-hand and research the case ¡VTaiflex company at same time to Visit GM of Taiflex. After cross-matching the data,we can conclude it and propose strategic advice. In this case,can be realized the upstream is almost like oligopoly market and downstream just like completely competition .If Taiflex want to keep competition advantages¡Ait must be have bargain power with suppliers. Vertical integration maybe is a good idea.To customers, establish brand name and customer relative management are necessary. Internal industry competiion issue,Taiflex need upgrade R&D technology,in addition to reduce production cost otherwise can develop different products to avoid potential entrants.

本研究係針對台灣軟性銅箔基板產業進行產業結構、產業現況和產業上、下游進行瞭解，佐以五力分析，了解現今台灣軟性銅箔基板產業的结構，同時以個案研究的方式收集資料，和個案部門之中、高階主管進行深度訪談，分析個案公司在多角化營運中，跨入軟性銅箔基板產業的策略及競爭力，並為個案公司研擬未来之經營策略及產品發展方向。 本研究想要探討之主要議題在於： 1.個案公司在多角化經營策略下，跨入軟性銅箔基板產業之競爭力分析。 2.為個案公司在未来經營策略及產品發展方向上提出建言。 本研究透過五力分析與SWOT分析，嚐試去解讀軟性銅箔基板在產業內與個案S公司面臨的問題與現況。從五力分析可以得知，產業對於新進入者，其實在技術與資金門檻都偏高，阻絕了新進者的跨入；產業內競爭、原材料變化大、技術掌握等問題，加深內部的競爭性與經營的困難度；同等級替代品不顯著，通常仍以技術延續性的產品替代居多；對於客戶的轉換成本低，容易因價格與技術等服務需求，而有廠商替代的問題；因為供應商都屬於材料大廠，增加議價的困難。因為產業內的競爭態勢，也增加個案公司經營該產品的難度，可從SWOT分析則可確認其優劣勢。 經營策略的分析則從：產品線廣度與特色、目標市場之區隔與選擇、垂直整合程度、相對規模與規模經濟、地理涵蓋範圍、競爭優勢等，這幾個面向分析，深入了解個案公司光電材料事業部之經營策略與競爭力；最後，再從產品開發方向、引進外部資源、以及組織重整三方面，提供個案公司經營策略方面的改進建議。