Purpose: The aim of this bachelor thesis is to investigate the relationship of online subcultures, electronic trust, electronic word-of-mouth, and purchase intention towards a special event within selected Facebook Pages. Background: Given the increasing impact of social media platforms in communications not only between consumers, but also consumers and companies, this study takes a deeper look at the influence that companies can exercise on consumer’s purchase intention for a special event through these platforms. The background is based on previous researches and existent theories related to products, which are tested for a special event. Method: In order to fulfill the purpose of this study  a cross-sectional design is applied. A deductive approach is followed, and a quantitative method is used through the application of questionnaires in order to collect the empirical data necessary to answer  the given research questions. The questionnaires were distributed to the selected sample, which is anyone who “likes” the following Facebook Pages: Sweden Rock Festival, Göteborg Horse Show, Hultsfred, and Swedish Speedway Grand Prix. Conclusion: Based on the background a modest to strong relationship was expected  between the measured variables. This however has been disconfirmed by the results, thus showing a weaker relationship than has been previously tested with regards to a product. The main finding is that when it comes to special events, the organizer is seen as a more reliable source, thus it is more influential than fellow members of the Facebook Page.

This thesis focuses on the topic of Czech political satire on Facebook. It presents an overview of most followed Facebook pages covering the topic and analyses the degree to which their content can be considered a political satire, how the authors use satire and to what impulses they usually react. The theoretical part introduces the concept of satire as a genre and the criteria it should meet in order to be considered as such. Next part of the thesis introduces theories focusing on political satire and their historic development in the Czech Republic. The thesis also presents expert opinions on the question of to what degree can sharing and interacting with political satire content on Facebook be considered as political participation. The analytical part describes the selected Facebook pages in a certain time period and evaluates their content, activity and authorship of its posts. After selecting a representative sample of the pages, three pivotal socio-political events of 2019 were chosen. The thematic focus of the posts and methods the content authors use to achieve satire is analysed for the period these events took place. For each of the events, a sample posts are provided as well as the most commonly satirised public personas and the context in which they are satirised. The goal of the...

本研究以三位候選人的粉絲專頁作為觀察的對象，以了解粉絲專頁在競選中所扮演之角色。透過分析Facebook本身的行銷特性，並討論Facebook上的回饋機制（「讚」、「評論」與「分享」）；另一方面則討論網路選戰在國內選舉中所扮演的角色，再以歐巴馬對社群網站應用的經驗，點出社群網站作為競選工具的可行性，以回答本研究的問題與目的：（1）訊息主題與訊息呈現方式的差異與粉絲按「讚」、「評論」與「分享」的差異為何？（2）三組候選人的粉絲專頁經營策略有何差異？本研究希望透過對訊息內容的分析，以及三組候選人粉絲專頁經營策略的分析，整理出屬於社群網站競選的經營方式。 透過「內容分析法」對訊息與「讚」、「評論」和「分享」之關係進行分析，本研究整理結果並提出對經營粉絲專頁訊息之建議：（1）形象塑造上以抓住候選人特質為主，但不偏離真實樣貌；（2）訊息主題的經營應有較多能夠呈現候選人真實想法之主題；（3）訊息呈現方式雖以複合式訊息較容易被分享，仍不可忽略文字訊息之重要。另外，本研究亦同時對三組候選人陣營進行「深度訪談」，以了解其粉絲專頁經營策略，發現三組候選人經營粉絲專頁背景的共通性在於增加「訊息曝光度」；在訊息主題的決策上，大抵都是在主軸底下做細節的延伸和攻防；且從效果評估來看，他們也都認為經營粉絲專頁具有一定成效在。 從三位總統候選人的粉絲專頁訊息內容分析以及經營策略來看，本研究認為，透過經營粉絲專頁能夠讓訊息曝光能達到一定的成效。另外，本研究也建議，應該要以「虛實交會」的手法並行，讓粉絲能夠從虛擬世界中走出，與候選人在真實世界中相會，讓線上與線下的關係能夠更緊密。 / This study aims to understand the role of Facebook pages in electoral campaign. The objectives of observations in this study are the three Facebook pages in regard to the three presidential candidates (Tsai Ing-wen, Ma Ying-jeou, and Sung Chu-yu). To establish the applicability of using SNSs as campaign tools in election, the study generates research questions as follows: (1) Among messages of observed three candidates’ fan pages, how are topics and ways of expression different from each other in the feedback mechanism? (2) What are the differences among the strategies of three candidates’ Facebook pages? Drawn from the results of content analysis and intensive interviews, suggestions are shown as follows: (1) image building of candidates should manifest personal characteristics rather than flamboyance; (2) topics and content of messages should reflect those candidates’ true opinions; (3) the multimedia format of messages are forwarded more often, but the influence of text message should also be concerned. As to strategies of candidates’ Facebook pages, the results in this study suggests managing Facebook pages could enhance the degree of ‘message exposure,’ the subject of message decisions are based on some main topics, and there are a few successful cases for using Facebook pages as a campaign tool. In conclusion, there are some evidences for enhancing ‘message exposure’ by running Facebook pages in this study. Furthermore, to arouse more sense of identification among Facebook fans, political campaigns should be conducted in both ‘cyberspace’ and ‘reality.’

This study explored the diverse ways in which practitioners' roles manifest to develop pre-schoolers’ agency through learning for well-being in inner-city early childhood centres (ICECCs). Findings served as the foundation for a training programme for practitioners to develop pre-schoolers’ agency in South Africa. Various factors that have an impact on the development of pre-schoolers’ agency and ways in which preschoolers express agency were further explored through using the tool of pedagogical documentation. A conceptual framework was based on the Framework of Learning for Well-being, the Framework of Indigenous Well-being and the Reggio educational approach, which supports the notion that pre-schoolers can express themselves and influence their lifeworlds. Myself, three practitioners and nine pre-schoolers participated in the study. I made use of participatory action research (PAR) to generate qualitative data. The various data collection tools used were: Conversations with pre-schoolers; semi-structured interviews with practitioners; focus group interviews between myself and the practitioners; observations of circle time discussions; practitioners' open-ended questionnaires and self-reflective notes on fake Facebook pages; notes in my selfreflective journal; and documentation of pre-schoolers' four art projects. A manual thematic analysis of the data was done and feedback obtained during final interviews. Practitioners indicated the following insights into their practice during and upon completion of the research process: Discoveries of the capabilities of pre-schoolers to express agency; the need to ask more probing and open-ended questions; the importance of listening to pre-schoolers; an awareness of the diverse capabilities of preschoolers; and knowledge and understanding of the value of the tool of pedagogical documentation to make pre-schoolers' agency visible. Aspects that posed challenges were highlighted, such as lack of technology, time constraints, work load and concerns of parents over the academic performance of their children. Upon conclusion of the study the following recommendations were made: a new theme in the Curriculum and Assessment Policy Statements (CAPS); a module in Foundation Phase education on children's agency; a one-day workshop for practitioners to develop pre-schoolers' / Psychology of Education / Ph.D. (Psychology)