05 June 2012
M.Tech. / Women in South Africa account for more than half the population, yet traditionally have been excluded from the formal environments of business. Women entrepreneurs in play a critical and important role in the economy and their contribution is limited to more traditional businesses such as crafts, hawking, personal services and the retail sectors. For women entrepreneurs to contribute positively to the South African economy, the environment in which they operate needs to be understood. Women business owners are faced with many challenges iv that hinder their success. The objective of this study is to identify and investigate the success factors and relevant barriers facing women entrepreneurs and to determine to what extent these barriers affect their success to starting, managing and growing their ventures taking into account their bio-graphics.
This thesis defines the theoretical basis essential for building a business plan and simultaneously encompasses the building of a real business plan, which will be focused on the creation of a new company - KK-TECH s.r.o., which will offer complex cleaning services. The key aspect of the thesis is market analysis, which the company will enter, and a marketing and financial plan. I will use primarily data, which have been obtained while studying, and also data, which have been obtained thanks to working in said field.
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