John and Edward Grimes (artist name "Jedward") have been active for four and a half years and have a heterogeneous following of fans. This thesis aims to investigate how and why people become Jedward fans, how they view the fandom and what experiences they have of being round the twins. After respondents, independently of one another, began disclosing how the twins and fandom had fundamentally changed their lives, this area of investigation was also pursued. The conclusion is that while there are some negative aspects of fandom, for those taking part in the study, being a fan of Jedward has led to what I've chosen to term "Fandom-Induced Self-Efficacy".