Identical twins John and Edward Grimes (artist name "Jedward") have been active for six years and have a heterogeneous following of fans. This thesis aims to investigate how and in which situations fans think about Jedward as part of their everyday life. Each of the three informants, plus the author, kept diaries recording the above for the course of one week. The diaries were subsequently coded into the groups Traditional Fandom, Social Media, Music, Places, Family & Friends, Interests & Hobbies, Studies, Film & TV and Food & Drink respectively. Auto-ethnographic method was implemented and combined with work within the spheres of fandom and music. At a later date informants were asked if there are any products or causes that they associate with John and Edward; in lieu of comprehensive answers, the author compiled such a list. For the fours fans taking part, John and Edward are experienced as being close to them in many different situations during their day-to-day lives, in much the same way as a close friend or loved one. The conclusion is that through aiming to portray my own interpretation of fandom, it has been possible to see just how creative and imaginative fans are, an enlightening reflection contrary to those which in many cases have been none too positive.

John and Edward Grimes (artist name "Jedward") have been active for four and a half years and have a heterogeneous following of fans. This thesis aims to investigate how and why people become Jedward fans, how they view the fandom and what experiences they have of being round the twins. After respondents, independently of one another, began disclosing how the twins and fandom had fundamentally changed their lives, this area of investigation was also pursued. The conclusion is that while there are some negative aspects of fandom, for those taking part in the study, being a fan of Jedward has led to what I've chosen to term "Fandom-Induced Self-Efficacy".