A dissertação trata de Pau Brasil, de Oswald de Andrade, e Feuilles de Route: I. Le Formose e II. Sao-Paulo, de Blaise Cendrars, e pretende verificar como a cidade de São Paulo - em sua condição particular no contexto da modernidade brasileira - é transformada em matéria poética nessas obras. Em contraponto aos elementos do cosmopolitismo da metrópole, apresenta-se a vida rural no ambiente das fazendas do interior do Estado. Com base na análise das obras, procuro avaliar a poética dos autores em suas relações com a metrópole, considerando ainda temáticas associadas a outras questões da modernidade, como o progresso x a natureza e o tema da viagem. Na recomposição dos projetos poéticos dos autores nas obras estudadas, os desenhos elaborados por Tarsila do Amaral para ambas produções poéticas serão considerados como um ponto-chave. / This dissertation examines Oswald de Andrade´s Pau Brasil, and Blaise Cendrars´ Feuilles de Route: I. Le Formose and II. Sao-Paulo, and intents to verify how São Paulo has been - in its particular condition in the context of Brazilian modernity - transformed in poetic subject in these works. In contrast to the elements of metropolis´ cosmopolitism, presents the rural life in inner state farms. Based on work analysis, I attempt to evaluate the authors´ poetic in their relationship with the metropolis, considering also a subject matter associated to other modernity issues, like progress x nature and the travelling theme. In rearrangement of poetic projects from the authors in the studied works, the drawings created by Tarsila do Amaral for both poetic produtions are considered key-points.

A dissertação trata de Pau Brasil, de Oswald de Andrade, e Feuilles de Route: I. Le Formose e II. Sao-Paulo, de Blaise Cendrars, e pretende verificar como a cidade de São Paulo - em sua condição particular no contexto da modernidade brasileira - é transformada em matéria poética nessas obras. Em contraponto aos elementos do cosmopolitismo da metrópole, apresenta-se a vida rural no ambiente das fazendas do interior do Estado. Com base na análise das obras, procuro avaliar a poética dos autores em suas relações com a metrópole, considerando ainda temáticas associadas a outras questões da modernidade, como o progresso x a natureza e o tema da viagem. Na recomposição dos projetos poéticos dos autores nas obras estudadas, os desenhos elaborados por Tarsila do Amaral para ambas produções poéticas serão considerados como um ponto-chave. / This dissertation examines Oswald de Andrade´s Pau Brasil, and Blaise Cendrars´ Feuilles de Route: I. Le Formose and II. Sao-Paulo, and intents to verify how São Paulo has been - in its particular condition in the context of Brazilian modernity - transformed in poetic subject in these works. In contrast to the elements of metropolis´ cosmopolitism, presents the rural life in inner state farms. Based on work analysis, I attempt to evaluate the authors´ poetic in their relationship with the metropolis, considering also a subject matter associated to other modernity issues, like progress x nature and the travelling theme. In rearrangement of poetic projects from the authors in the studied works, the drawings created by Tarsila do Amaral for both poetic produtions are considered key-points.

La quatrième révolution industrielle confronte les organisations industrielles aux défis importants de l'innovation manufacturière, défis auxquelles les entreprises tentent de faire face en utilisant des approches de la planification stratégique de la production (PSP). Les niveaux de risque et d'incertitude intrinsèquement liés aux activités de PSP sont motivés par la nécessité de réagir à la pression en matière d'innovation qui augmente rapidement dans les entreprises industrielles, en particulier dans les secteurs axés sur la technologie tels que l'automobile. L'impact de l'innovation dans la fabrication sur les performances mondiales d'innovation de l'entreprise est plus élevé que jamais, donc il est nécessaire de passer à la prochaine étape de la PSP traditionnelle.Dans ce contexte, cette thèse propose une approche méthodologique structurée à la PSP qui repose principalement sur l'utilisation systématique de la créativité et de l'expérience d'un vaste réseau d'employés pour établir un modèle intégré pour un processus de PSP basé sur les feuilles de route technologiques.En partant d'une analyse systématique des exigences à un tel processus à partir de la littérature scientifique et des expériences pratiques, les concepts de la conception intégrée sont utilisés afin de proposer un modèle de processus générique pour PSP. Partant du niveau des mégatendances, ce modèle de processus guide les parties prenantes venants de diverses unités organisationnelles à un niveau très concret des fiches de projet placés dans la feuille de route d’'innovation de l'organisation. Le processus de base repose sur des phases succinctes de réflexion divergente et créative et de consolidation convergente et ciblée pour la prise de décision. Grâce à une approche d'orientation structurée, le processus aide les parties prenantes à atteindre le niveau de description du projet à partir du niveau de la mégatendance dans seulement trois cycles de réflexion divergente et convergente, assurant ainsi l'efficacité et la faisabilité pratique du processus. Des indicateurs de performance clés innovants sont proposés pour mesurer les performances des processus et permettre leur amélioration continue.La faisabilité et l'efficacité du modèle de processus proposé ont été validées avec succès auprès du fournisseur automobile de premier rang ZF Friedrichshafen AG en Allemagne, en tenant pleinement compte du contexte, des exigences et des contraintes spécifiques de cette entreprise. / The fourth industrial revolution confronts industrial organizations with fundamental challenges to manufacturing innovation which companies attempt to face by employing strategic planning approaches. The high levels of risk and uncertainty intrinsically linked to such planning activities are driven by the necessity of reacting to the rapidly increasing innovation pressure exerted on manufacturing companies, in particular in technology-driven sectors such as automotive. Since the impact of innovation in manufacturing on the company’s global innovation performance is higher than ever before, there is a need for taking traditional production planning to the next level.In this context, this thesis attempts to provide a key contribution to the creation of a structured methodological approach to strategic production planning that is based on systematically leveraging the creativity and experience of a vast, diverse network of employees to establish an actionable, living integrated process for manufacturing-driven innovation roadmapping.Departing from a systematic analysis of requirements to such a process both from literature and practice, concepts from integrated design research and practice are used to propose a generic process model for strategic production planning supported by a technology roadmapping approach. This process model has been designed in such a way that it guides stakeholders from various organizational units through the creative planning process from the rough level of megatrends to the very concrete level of actionable projects positioned in the organization’s innovation roadmap. The basic process relies on subsequent phases of divergent, creative thinking and convergent, focused consolidation for decision-making. Through a structured guidance approach, the process helps stakeholders reach the project description level from the megatrend level in only three cycles of divergent and convergent thinking, thereby assuring the process’ efficiency and practical feasibility. Innovative key performance indicators are proposed for measuring process performance and enabling its continuous improvement.The proposed process model’s feasibility, effectiveness and efficiency were successfully validated at the German automotive tier-1 supplier ZF Friedrichshafen, fully taking into account the company’s specific context, requirements and constraints.