Submitted by Biblioteca Central (biblioteca@unicap.br) on 2019-02-06T12:30:56Z No. of bitstreams: 2 helga_costa_carvalho_rodrigues.pdf: 613780 bytes, checksum: fc3c2174ef963e1d8b1fb0904919592b (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2019-02-06T12:30:56Z (GMT). No. of bitstreams: 2 helga_costa_carvalho_rodrigues.pdf: 613780 bytes, checksum: fc3c2174ef963e1d8b1fb0904919592b (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2018-10-03 / Money is part of human development and it is present in all relationships. Economic issues influence the behavior of people, thus presenting refutations in marital relationships. Money has its own meaning for each human being and during the constitution of conjugality a particular way of managing the finances on the part of the couple will be established. In turn, couples may face problems related to financial issues. In this sense, this dissertation sought to understand the influence of money management in the exercise of conjugality, having as specific objectives: a) to analyze the meaning that money has for the individual; b) identify the way of managing the money chosen by the conjugal dyad; c) recognize the existence of possible conflicts faced by the couple, related to financial matters; d) distinguish coping strategies used by the couple in an attempt to resolve possible conflicts over financial issues. This is a qualitative research in which eight subjects participated, being four women and four men (not married to each other), heterosexuals, of middle class, without children, aged between 25 and 40 years. They answered a sociodemographic questionnaire, which had as objective to collect relevant information about the studied public, and an interview conducted in a semi-directed way, composed of questions related to the objectives of the research. The responses to the interview were analyzed based on the thematic content analysis. The main results indicate that: the way couples manage finances influences the exercise of conjugality; the meaning of money is directly influenced by the patterns of financial behavior inherited and taught by the family of origin; financial issues are likely to create conflicts; couples facing economic conflicts use negotiation and dialogue strategies to solve the problem. It is hoped to be able to contribute to broaden the understanding and visibility about this subject, as well as to provide subsidies for the work of professionals dealing with couples in conflicts, since research related to the proposed subject is still scarce in the Brazilian reality. / O dinheiro faz parte do desenvolvimento humano e está presente em todas as relações. As questões econômicas influenciam o comportamento das pessoas, apresentando, dessa forma, rebatimentos nas relações conjugais. O dinheiro tem um significado próprio para cada ser humano e durante a constituição da conjugalidade será estabelecida uma maneira particular de administração das finanças por parte do casal. Por sua vez, os casais podem enfrentar problemas relacionados a questões de ordem financeira. Nesse sentido, esta dissertação pretendeu compreender a influência do manejo do dinheiro no exercício da conjugalidade, tendo como objetivos específicos: a) analisar o significado que o dinheiro tem para o indivíduo; b) identificar a forma de manejo do dinheiro escolhida pela díade conjugal; c) reconhecer a existência de possíveis conflitos enfrentados pelo casal, relacionados às questões financeiras; d) distinguir estratégias de enfrentamento utilizadas pelo casal na tentativa de resolução de possíveis conflitos atravessados pelas questões financeiras. Trata-se de uma pesquisa de natureza qualitativa da qual participaram oito sujeitos, sendo quatro mulheres e quatro homens (não casados entre si), heterossexuais, de camadas médias, sem filhos, na faixa etária entre 25 e 40 anos. Eles responderam a um questionário sociodemográfico, que teve como objetivo a coleta de informações relevantes acerca do público estudado, e a uma entrevista conduzida de forma semidirigida, composta de questões relacionadas aos objetivos da pesquisa. As respostas à entrevista foram analisadas com base na análise de conteúdo temática. Os principais resultados indicam que: a forma como os casais manejam as finanças apresenta influência no exercício da conjugalidade; o significado do dinheiro é diretamente influenciado pelos padrões de comportamentos financeiros herdados e ensinados pela família de origem; questões de ordem financeira são passíveis de gerarem conflitos; casais que enfrentam conflitos econômicos utilizam estratégias de negociação e diálogo na busca da resolução do problema. Espera-se poder contribuir no sentido de ampliar a compreensão e a visibilidade acerca dessa temática, bem como proporcionar subsídios para o trabalho de profissionais que lidam com casais em conflitos, visto que pesquisas relacionadas ao assunto proposto ainda são escassas na realidade brasileira.

The finance industry is an extremely fast and complex world dominated by the Efficient Markets Hypothesis (EMH). This theory contains many assumptions which include that investors are rational utility maximisers and that market prices reflect all relevant economic information available to the public. However, over the years, a new form of financial literature known as behavioural finance has been gaining momentum. Behavioural finance seeks to bridge the gap between psychology and economics in an attempt to gain a better understanding of how markets react to different situations. Behavioural finance has also gained much attention in recent years due to the EMH’s inability to explain many economic anomalies. This study first considers the differences between behavioural finance theory and EMH theory before explaining how an individual’s mood has the ability to influence one’s risk taking preferences. Mood changes were also found to be linked to changes in the way an individual reacts to different situations, the way they thinks and processes thoughts. Negative events were also found to have a greater influence on an individual’s mood than positive events did, resulting in an asymmetric relationship between positive and negative results. This study then examines numerous studies indicating how non-economic events can have a statistical and significant influence on stock market returns before analysing previous literature where sport was found to influence market prices. The aim of this study is to determine if South African national sporting performance can influence investors in such a way that it has the ability to impact on market returns. Using standard event study methodology, this study determines the constant mean return using the daily All-Share price index on the JSE for the period of 1 January 1990 to 31 December 2010. This study focuses on three of South Africa’s most popular sports, namely soccer, cricket and rugby and examine if these three sports have the ability to influence market returns. Although there is some evidence of a relationship between stock returns and sporting performance in the descriptive analysis, the regression results indicate that sporting performance in South Africa does not significantly explain abnormal market returns on the JSE. The study provides a number of possible reasons for this finding and concludes by suggesting areas for future research.

Made available in DSpace on 2015-12-03T18:33:06Z (GMT). No. of bitstreams: 1 Thiago_Borges_Ramalho.pdf: 1079128 bytes, checksum: de1270f3b50f5b1daf3cadce2353d803 (MD5) Previous issue date: 2013-08-28 / The premise of unbounded rationality advocated by the Efficient Market Hypothesis is challenged by the theoretical framework that involves the Behavioral Finance, whose basis, the Prospect Theory by Kahneman and Tversky (1979), questions the Expected Utility Theory, an important element of Neoclassical Economics as basis for decision making. This research aims to replicate the empirical investigation of the seminal article by Kahneman and Tversky (1979) to evaluate the decision-making process of employees (potential investors) of a major national financial institution. The results of this study were compared to those obtained in the original article and the studies led by C??rtes (2008), Cruz, Kimura and Krauter (2003), Rogers et al. (2007), Rogers, Favato and Securato (2008), and Torralvo (2010). The questionnaire adopted was an adaptation of the originally used, so that one could test, in studied sample, the applicability of Prospect Theory, more specifically with regard to Certain, Reflection and Isolation Effects. I also analyzed the differences in the decision making process considering the attributes of the respondents (gender, age, education, occupation, income and financial dependents). The results confirmed the existence of behavioral effects and proved that a large portion of the sample presented significant inconsistency in their choices according to the principles of the Expected Utility Theory, pointing that their decisions were not made under strictly rational behavior. Furthermore, in relation to violations observed, it was not possible to present significant conclusions in concern to the attributes by using regression analysis, suggesting the need of further studies / A premissa de racionalidade ilimitada preconizada pela Hip??tese dos Mercados Eficientes ?? contestada como ferramenta para tomada de decis??es pelo arcabou??o te??rico que envolve as Finan??as Comportamentais, cuja base, a Teoria da Perspectiva de Kahneman e Tversky (1979), questiona o que prediz a Teoria da Utilidade Esperada, importante elemento da Economia Neocl??ssica. A presente pesquisa objetiva replicar a investiga????o emp??rica do artigo seminal de Kahneman e Tversky (1979) para avaliar o processo decis??rio de funcion??rios (potenciais investidores) de uma importante institui????o financeira nacional. Os resultados deste estudo foram comparados aos obtidos no trabalho original e nas pesquisas realizadas por C??rtes (2008), Cruz, Kimura e Krauter (2003), Rogers et al. (2007), Rogers, Favato e Securato (2008) e Torralvo (2010). O question??rio adotado foi uma adapta????o do originalmente utilizado, para que se pudesse testar, na amostra estudada, a aplicabilidade da Teoria da Perspectiva, mais especificamente no que diz respeito aos Efeitos Certeza, Reflex??o e Isolamento. Foram analisadas, ainda, as diferen??as no comportamento frente ?? tomada de decis??es considerando os perfis demogr??ficos dos respondentes (g??nero, idade, forma????o, ocupa????o, renda e dependentes financeiros). Os resultados obtidos confirmaram a presen??a dos efeitos e comprovaram que uma grande parcela do p??blico amostral apresentou efetiva inconsist??ncia em suas escolhas segundo os fundamentos da Teoria da Utilidade Esperada, o que indica que suas decis??es n??o foram tomadas de forma estritamente racional. Al??m disso, em rela????o ??s viola????es observadas, n??o foi poss??vel apresentar conclus??es quanto ??s diferen??as entre os perfis demogr??ficos estudados por meio do modelo econom??trico proposto, apontando a necessidade da realiza????o de novos estudos