本研究目的在探討閱聽投資人對財經新聞節目可信度之評估，及影響閱聽投資人投資決策之因素。本研究利用「內容分析法」及「深度訪談法」等多元研究方法，來進行研究資料的蒐集、分析、彙整及解釋，同時兼顧「量」與「質」二種研究途徑，以期獲得較完善的研究結果。 　　本研究以內容分析法分析財經新聞節目之內容，輔以深度訪談法訪問財經、新聞之專家學者及閱聽投資人針對財經新聞節目可信度之評估因素及影響投資決策之關鍵。在訪談題綱設計上，以「可被信任」、「專業水準」、「報導迅速、內容多元」、「社會責任」等四個影響財經新聞可信度之面向為出發進行訪談。 　　本研究發現閱聽投資人對財經新聞節目之可信度評估為：「可被信任」、「專業水準」、「報導迅速、內容多元」；財經及新聞專家學者則認為財經新聞節目除了應具備「可被信任」、「專業水準」、「報導迅速、內容多元」等影響可信度之面向以外，更應重視本身之「社會責任」。本研究結果期望能對財經新聞節目業者在經營及操作上提供參考，並提供閱聽投資人評估財經新聞節目可信度之參考指標。 / This research purpose is to probe into invest viewer's assessment to the program credibility of the financial and economic news, and influence of invest viewer's investment decision. This research utilizes plural research approaches such as the analytic approach of the content and in-depth interviewing, collection of materials, analyze, gather together whole explaining, give consideration to quantity and quality two research route at the same time, in the hope of obtaining more complete result of study. Hold the content to analyze financial and economic news program of the analytic approach within this research, complement, visit finance and economics, experts and scholars of news and read, listen to investor to financial and economic news program factor of evaluation and key to influence investment decision of credibility with in-depth interviewing. In the interview question key link design, with 'credibility ', ' professionalism', ' report rapidly, content pluralism ', 'social responsibility ',etc. Four influence financial and economic news credibility face for set out, go on interview. Discover, invest viewer's to financial and economic news credibility of program it assesses to be originally: ' credibility ', ' professionalism', ' report rapidly, content pluralism '; Finance and economics and news experts and scholars think the financial and economic news program except should possess ' credibility ', beyond ' professionalism ', ' report rapidly, content pluralism ',etc. influence credibility face, should pay attention to ' social responsibility ' even more. This result of study expects to be able to offer reference in managing and operating the financial and economic news program industry person, offer and invest viewer's to the reference indicator that investors assess the program credibility of the financial and economic news.