Abstract Balanced Scorecard addressed by Kaplan and Norton in 1990s, it is available to measure performances for future organization. Not only to improve tradition performance measurement system by financial result but also think about the effect of customer, internal business and innovation and learning perspectives. By developing 4 perspectives of Balanced Scorecard equally, we can achieve the purpose of accomplishing the objective of building the firm forever. This study attempts to construct measurement indicators of 4 Scorecard perspectives for commercial laboratories by breaking through the barriers that could not link strategy and performance measurement before. We can use this tool to manage business strategy efficiently and effectively. This study is to analyze that SGS Taiwan ¡V Material & Engineering Laboratory implements a managing tool - Balanced Scorecard (BSC) to manage business strategy for a commercial laboratory. First of all, we analyze this industry environment through the effect of ¡§Five Force¡¨ addressed by Porter and the SWOT analysis for Strength, Weakness, Opportunity and Threat. Clearly identify core competences and competitive advantages for SGS Material & Engineering Laboratory. Second, translating Corporate Strategy into Business Strategy, developing operation action plan to meet market requirement in the future. Third, by employing the theory of Balanced Scorecard, we have derived the priority measurement indicators for financial perspective, customer perspective, internal business perspective and innovation and learning perspective for the commercial laboratories. We can use this managing tool ¡V BSC to link that implements solid actions and reviews all performance measurements tightly. This study wishes to strengthen capability and submit suggestions to other commercial laboratories for references and benchmark, enable them to provide best and integrated services for all industry and business enterprises in Taiwan who are pursuing quality.

Taiwan is an economical body whose major profit is from exporting products. In recent years, electronics industry is becoming the most important role in the exporting trade and makes low profit by manufacturing products for international company and brand. According to the theory of smile curve that invented by Mr. Stan Shih, a founder member of Acer, manufacturing always locates in the bottom of the curve and makes lowest profit. Moreover, in the both high ends are brand (R&D) and marketing (sale/ after service). If the companies would like to climb from bottom to high ends, taking merger and acquisition strategies is the fastest method. Acer and Asustek try to build up their own brands, and Hon Hai, a leading foundry company in Taiwan, wants to enlarge scale, reduce cost, they all use merger and acquisition strategies to achieve their goal rapidly. Hence, the study is focus on Acer, Asustek, and Hon Hai. Through short-term, middle-term, and long-term changes of stock price, we can understand how M&A patterns, amounts, and ways in M&A strategies influence result of M&A. Adopt multiple regression methodology to analyze these above-mentioned factors, and find the factors that influence the result of M&A from empirical studies. The effect of M&A patterns, amounts, and ways gradually weaken. Due to the theory of behavior finance, we may get an inference that there is overreactions or underreactions (momentum effect) in short-term changes of stock prices. But the momentum effect passes off over time. In addition, with Porter¡¦s five force analysis, advice that the company should analyze the competitive intensity in the industry, and develop its core competence. Then taking adequate M&A strategies, and grasping the timing of market can help firms grow up quickly, and get shareholders¡¦ support wholeheartedly.

Abstract At present, diagnostic reagent is the most fruitful and important realm in internal biotech product commercialization. Compared to other biotech medicine with the industrial characteristics of complications such as: high investment, high risk, and long-term research and development; diagnostic reagent, relatively, acquires a lower threshold for technique, a short-term research and development, less investment and a short time for feedback. In addition, people gradually acquire the notions of prophylaxis and health care, as a result, the potentiality of diagnostic reagent comes to the market¡¦s notice. The process of diagnostic reagent development can be divided by the mainstream techniques into four phases including: the technology of chemical test, the technology of enzyme test, the technology of immunoassay test, the technology of nuclease molecule test and biochip. From this, we know that the technology of immunity test is still the mainstream in the market, but there is a trend toward the development of the technology of nuclease molecule immunoassay. General Biologicals Corp. is the first built diagnostic reagent manufacture in our country, and, so far, it is the only diagnostic reagent manufacture that meets with the Department of Health¡¦s CGMP standard. The General Biologicals Corp. is the only internal manufacture that produces ELISA and EIA microplate. However, the General Biologicals Corps has less than 1% of six hundred million, and foreign manufactures have it all. The General Biologicals Corps went public in recent years, and the company has a microplate immunoassay diagnostic reagent factory for over twenty years. Those doctors, examiners and sales clerks who used the immunoassay reagent produced by the General Biologicals Corps are all in high positions in this industry. They know this company and also their reagent kits which have a low sensitivity. More important is that the reagent kits are not improved for all these years. The bad impression of the company makes the customers and collaborators have doubts about the quality, the attitude of the personnel and the sincerity of the company. It results in a trust crisis. In light of the five competitiveness analyses in the executive strategies: dynamic competition of the company in enterprise; S.W.O.T competitiveness analysis; smiling curve and bitter smiling curve; red ocean and blue ocean strategy and, finally, the administration of registering examined medical instrument, to see the integral competitiveness of the company in the industrial competitive environment. Can the General Biologicals Corp. seek league and collaboration in the competitors to seize the internal market, and then the overseas market. By these analyses and advises, to reengeneering the General Biologicals Corp. has a new management on the visible foundation. Key Word¡GImmunity Test, Nuclear Molecular Immuno assay. Five Force, Reengeneering

Abstract Essentially, In vitro diagnostics (IVD) testing play a key role in early disease detection; effectiveness of patient treatment monitoring throughout the progress of disease and improve decision-making for healthcare system. Several studies have demonstrated that IVD testing result in huge financial and therapeutic benefit. Taiwan IVD market has been growing rapidly in last decade due to launch of National Health Insurance policy¡Bgrowing of geriatric population¡Bimprovement of living quality¡Bconsciousness of personal health. However, this is also driving Taiwan IVD market in a highly competitive market place, it anticipated that the escalation will not only jeopardize the healthcare quality but also affect entire healthcare resources utility and increasing healthcare cost as a whole. The research analyzed the causative of Taiwan In Vitro Diagnostics (IVD) industrial is based on the framework of macroeconomic environment¡Bindustrial organization structure¡Bcompetitive marketing behavior and industrial market performance. The research found that macroeconomic environment for Taiwan IVD industrial is favorable; the industrial is presenting a mild dispersed structure and the causative for escalation was mainly caused from strategic homology among industrial enterprises. In addition to this finding, the research also developed a possibly differentiate strategy to avoid escalation throughout the learning innovation process and enterprise process reengineering as to help industrial enterprises from developing future long term strategy.

Abstract The biotechnology industry is an industry that uses applied science and bioengineering to employ living organisms or parts of organisms to make or modify products. Although there are many websites, databases, and research instruments focused on this field, the information given is still incomplete. Therefore, in this research report we will find that Taiwan¡¦s Biotechnology Industry has certain characteristics: it is going through its developing period, it has long research & development cycles, faces many government rules and regulations, has a complex value chain, is technique intensive, innovation oriented, has low energy dependence, high add-value, etc. After analyzing the literature and data from the case company, the results of the research indicate that: 1. Product: There is high threat from substitutes, so the case company should emphasize its differences from other products, make product level enlargements, create more extensions to their products, recheck its product positioning in the market to reduce threat. 2. Price: The case company should refer to the market price when deciding on a product price; they should take a more active approach in their pricing strategy. Moreover, they should take into consideration the whole operation system when deciding on a price by evaluating each product¡¦s break-even-point. 3. Place: The case company uses traditional methods of transporting its products, so it should enlarge its logistic channels, to make the products more popular and easier to buy. They should use a vertical marketing system to reduce the relocation of resources, and reinforce the sales techniques of its salesmen. 4.Promotion: The case company uses direct marketing so they know their customers¡¦ needs, but they have limited customer resources. The company should increase its product publicity, and improve its promotion strategy and public relationship to draw in more potential customers. Key words: Biotechnology Industry; marketing theory; five force analysis;4P analysis

With the trend to globalization and undergone the 2008 Financial Storm, the capital markets worldwide have faced ever changing and unprecedented challenges. Most major futures exchanges have therefore adjusted their structures, changed operation models, acquired their competitors, or partnered with other derivative exchanges. Through these efforts, we know that global futures markets have been marching on an overall revolution. Only through reinforcement of its own advantages, setting a long term strategy, basing on its strength in product research and market promotion, can one ensure its competitiveness in the world. This research focuses on the development of the worldwide futures industry, the positioning and strategics of major exchanges, utilizing tools such as FIVE FORCE model, SWOT model to analyze TAIFEX¡¦s current operation conditions and core value, so as to raise the efficiency and value of TAIFEX. It also refers to the experiences and strategies of other major futures exchanges, setting the long term goal for TAIFEX, in order to gain its competitiveness under the trends of globalization and electronic trading. The research concluded that TAIFEX has currently faced the predicament of products centralization and saturation of domestic demand. Products centralization can be resolved through the continuous launch of more new products. However, the success of the new products lies upon the domestic demand. After careful evaluation, among all the new products that under research that might be launched, currency futures and stock futures can meet the requirements of the local markets. The interest futures is unlikely to be launched in the foreseeable future under the current Central Bank¡¦s policy. Whereas the stock futures has the advantages of simplicity in trading and easy promotion, it might raise the issue of substitution with the the securities loans business. Therefore, this research suggests that TAIFEX should put more efforts on the market promotion and enhancement of the depth and broadness of the existing products. Given that the current market is saturated, other than reinforcing its leading position in the Taiwan market, TAIFEX should collaborate with other futures exchanges and strengthen its cooperation with the Chinese futures industry, so as to open a new era into the future and fulfill its goal of economic efficiency.

Inledning: En stor del av den svenska ekonomin vilar på den svenska banksektorn. I och med den ökande digitaliseringen som blivit än mer påtaglig på senare tid har konkurrenssituationen bidragit till ett nytt utgångsläge än tidigare. Idag talas det om nya konkurrenter i banksektorn, som FinTech bolag, internationella banker och andra aktörer som börjar utmana svenska storbanker om fler marknadsandelar. Syfte och problemformulering: Syftet med arbetet är att identifiera, beskriva och förklara hur svenska storbanker och FinTech bolag uppfattar möjligheterna och hoten i samband med den ökande digitaliseringen inom banksektorn. Detta är för att försöka skapa en förståelse för förändringen av banksektorn i samband med digitaliseringen. Hur uppfattar svenska storbanker och FinTech bolag de möjligheter och hot som uppkommer i samband med den ökande digitaliseringen? Teoretisk referensram: De teorier som har använts under studien är isomorfismen med underbegreppen tvingande, imiterande och normativ isomorfism samt Porters strategiteori, femkraftsmodellen. En SWOT analys har använts för att enklare kunna identifiera bankernas styrkor, svagheter, möjligheter och hot i samband med digitaliseringen. Studien har även använt sig av tidigare forskning och tagit hänsyn till strävan efter legitimitet och krav på kostnadseffektivisering. Detta har använts som stöd till det empiriska resultat som samlats in för att enklare kunna analysera och därmed få problemformuleringen besvarad. Metod: Det empiriska materialet har samlats in med en kvalitativ metod. 5 informanter har medverkat i semistrukturerade intervjuer. Slutsats: Författarna till studien har identifierat och beskrivit flera faktorer till hur de uppfattar de möjligheter och de hot som finns i samband med den ökande digitaliseringen. Informanterna belyste både möjligheter och hot, exempelvis att regelverket PSD2 ökar konkurrensen och förbättrar situationen för mindre aktörer att konkurrera mot de större bankerna. Studien har även begränsats till svenska storbanker och FinTech bolag. / Introduction: A big part of the Swedish economy rests on the shoulders of the Swedish bank sector. Because of the increasing digitalization in recent times, the difference in competition has become substantially more evident and it has received a completely new starting point compared to before. The newest and most recent additions to the competition within the banking sector are examples such as FinTech companies, international banks and other parties that are also starting to compete with the big Swedish banks for market shares. Purpose and problem formulation: The purpose of this study is to describe the way the big Swedish banks and FinTech companies perceive the different opportunities and threats related to the increased digitalization that we see today. This will allow us to try and create an understanding of what the future might look like and what has already changed within the banking sector ever since the introduction of digitalization. How do the big Swedish banks and FinTech companies perceive the different opportunities and threats related to the increased digitalization? Theoretical frame of reference: The theories that have been used during the study are isomorphism with the notion of compelling, imitating and normative isomorphism as well as Porter's strategy theory, the five force model. A SWOT analysis has been used to more easily identify the banks' strengths, weaknesses, opportunities and threats during the digitization. The study has also used previous research and taken into account the quest for legitimacy and demands for cost efficiency. This has become a support for the empirical results that have been collected in order to be able to analyze more easily, reach a conclusion and thus get the problem formulation answered. Method: The empirical material has been collected with a qualitative method. 5 informants have participated in semi-structured interviews. Conclusion: The authors of the study have identified, described and explained several factors as to how they perceive opportunities and threats during the increasing digitization. The informants shared both opportunities and threats, such as the fact that the PSD2 regulations increase competition and improve the situation for smaller players to compete against the big banks. The study has also been limited to big Swedish banks and FinTech companies.

In the trend of international development, multinational corporations should face three major international challenges: global integration and coordination, regional differences and responses and global innovation and learning. The backgrounds and motivations that enterprises adopt the strategy of internationalization are different. Whereas, enterprises to implement international strategies will inevitably involve the design and layout of channels. Therefore, ¡§Distribution Channel Strategies¡¨ are the major business strategies of the overseas subsidiaries of multinational corporations. Today is the era of ¡§who controlling the channels will win.¡¨ Besides providing superior quality products or service, enterprises should have adequate channels to, with lower cost or shorter transferring time, give customers convenient points to purchase and send the products to the target market, therefore, to create a good business performance. This thesis focuses on the distribution channel strategies of multi-national companies and gives a case study of ¡§Taiwan Furukawa.¡¨ We investigate internal and external environments and the business performances of two distribution channel strategies, and use case study method to the empirical analysis, which belonging to a single case design with a single design pattern of the subject. Three industry analysis methods, including value chain analysis, SWOT analysis, and five force analysis, is adopted to analyze the internal and external environments. We find that the sharp drop in revenue alerted Taiwan Furukawa to investigate the agencies and corporate customers in the sales network. They found the problem is that the business objectives of the agencies and Taiwan Furukawa are inconsistent, causing a significant reduction in sales volume. Then, the revenue has grown significantly after Taiwan Furukawa adopting ¡§direct sales¡¨ and ¡§zero-stage channel¡¨ substituting for ¡§indirect sales¡¨ and ¡§one-stage channel,¡¨ respectively. Above all, we find the ¡§zero-stage channel¡¨ has three functions, including direct sales, information channel, and customer service.

The International environmental become significant issue for each countries, base on green trend more and more green products launched into market. E-Reader is one of the green product that growing rapidly in recent years due to the internet blooming. There have lot of advantages for people using E-Reader, such as easy to carry and you can own thousand of books content inside the E-Reader, it is amazing convenient for this development. The E-reader in this case study was identified by using electronic paper as the panel material, which is different from the LCD panel screen reader¡]Tablet¡^. So far Taiwan is the biggest OEM/ODM manufacturer area for worldwide E-reader market beause the E-paper source, also Taiwan maker can laverge all manufactuer capabilities coming from electronic and 3C industries and have well integrated supplier resource, that¡¦s why Taiwan maker can control 90% OEM/ODM E-reader manufactureing in the world. The global recession since 2008 has resulted in sharp drop for international business. It is getting more and more difficult for business competition, especially for OEM/ODM model. Although Taiwan E-reader manufacturers still have margin at this moment, but gradually they will face other competitors from China or Kera, on the other hand the threat from Tablet-reader is getting apparent, and the DRM still don¡¦t have well organized by governments, more and more challenges close to E-reader manufacturers. In the case of A company, base on five force model & Resources basic model as it can be aware how A company running his E-reader business under Globalization. The industrial circumstances change rapidly, it is important for Tawian maker to think over how to apply their own resource and make the right business strategy. By reviewing this case of A company, here is some suggestions for Taiwan E-reader industry. 1. Bring up for globalization talents. 2. Global system reinforcement. 3. To have Strong and well finance management. 4. Enchance RD capabilities by using core technology. 5. Process techniques and quality stability. 6. Strengthen the business strategic alliance.

ABSTRACT Globalization pushes more and more intensive competition and brings only minor profit to company globally. To keep key customers, to look for corporate expansion or growth up, and to earn more profit, company should keep improving cost stucture, key technology and strengthening the competition advantage by applying with both internal and external strategies. ¡§Leverage Buyout¡¨ and ¡§Management Buyout¡¨ are two typical operation models of Private Equity Fund and it is very popular and mature in the Western. Recently, the Asia emerging and booming market attracts the interest from Private Equity Fund. Moreover, because Taiwan enterprises have better system, more reasonable market price, and lower interest rate, they are aimed by Private Equity Fund as a gangway to China market. On the other hand, Taiwan domestic enterprises also look for investment from global Private Equity Fund to enhance corporate global competition. This study selects ¡§Yageo Management Buyout¡¨ triggered by Oriont Investment Co., Ltd. in 2011. With analysis of Yageo financial reports, I get Yageo corporation valuation and the reasonable share price at the moment of MBO announcement by Oriont using Porter (1980) Five Forces Analysis to summarize passive components industry key competition and key successful factors. After comparing with actual share price, it is apparent that Yageo share price is undervalued for a long time because Taiwan minor share holders pursuing short term return on the investment. In 2011, Yageo management team intended to privatize the company so that management team can concentrate on long term performance and competition improvement. With the successful improvement, Yageo is expected to re-public the share into the global market to have the reasonable share price showing its actual corporate value. The case study points out that Taiwan unique invest environment on minor share holders for any other global Private Equity Fund reference. Furthermore, the study concludes that, in addition to concerning on share holders¡¦ rights and Taiwan local market development, the government should take more aggressive policy to support domestic company leading to be a global one because globalization is a must and survival solution to an enterprise.