Humanity is more civilized more cannot live without energy, but along with its heavier depending on the tradition fossil energy, also facing the resources exhausting and the environmental protection subject, the enhancement development of¡§renewable energy resources¡¨and¡§green energy resources¡¨has become the trend of global pursued. From the global climate vicissitude conference, proposed especially reduces the greenhouse gas emissions, every countries racks one's brains all, pondered how to reduce degree of dependency of the fossil energy and diversify the energy resources. Since developing new energy for future is an inevitably tendency, then how to position and how to plan the new energy strategy turns into the most important topic for each international energy company. This study namely takes A-Company as an example, discusses new energy strategy of the main global international energy company. This study aims at each advanced countries and the main international energy company first the new energy strategy, carries on the preliminary comparison and the analysis, then from competitive advantage theories and SWOT analysis, five strength analyses, product life cycle, diamond model, discusses the new energy strategy for A-Company .In this study case, To improve energy efficency, To manage emissions and To diversify the energy resources are the best new energy strategy, so that it can be well competitive advantaged . This study also suggests A-Company with some feasible planning actions to cope with the future energy developing scenario .

Abstract The using of Chinese medicine is the treasure of our traditional culture; although once it received the attraction of western medicine for a while. Along with the whole world nature therapy being in fashion, the using of Chinese medicine has obtained once again. Germany develops gingko correlation product from our tradition ancient book, created 30 hundred million dollars output values in a year, and South Korea's Korea ginseng , the year output value is also about 70-75 hundred million dollars by a single product. The WHO estimates, in the following ten years, the Chinese Medicine and the development of its related technique product, the market will grow above 10%, every year. The Chinese medicine industry, without doubt, will be the star of fresh technique Industry in this century. Therefore, according to the consideration of competition strategy, the major condition is to establish the standardized, and science Chinese medicine in order to develop the Chinese native medicine biotechnology. In other words, the stability, effective of the Chinese native medicine is closely linked to its internationalization development. However, because traditional Chinese medicine itself are various, and habitat distribution broad, down to the all previous dynasties books on Chinese medicine records or in the actual utilization, has the same name on foreign matter, or the variety chaotic situation, like adds on the geography, the climate and the recovery season again is different, frequently creates the traditional Chinese medicine ingredient the difference, but the domestically grown Large-scale planter is appropriate the herbal medicine to have residual quality question and so on the agricultural chemicals, heavy metal and excessive microorganism. Our Chinese medicine industry, nearly has not grown in recent years, the market scale 40 hundred million dollars (approximately 1.2hundred million Dollar) about, the industry competitive ability year. By year glided down again, when Canada has the traditional Chinese medicine to remain excessive question and so on agricultural chemicals, heavy metal, causes the Chinese native medicine industry development receives the serious limit. Therefore, the analysis constructs the construction Chinese native medicine quality control influence regarding the Chinese native medicine industry promotion competitive ability, for this research biggest goal. Besides SWOT, five strength and the theory of country competitive ability, the analysis competition strategy (superiority), and is loyal and the quality controlling of the present situation in mainland China by the Asian and Pacific various countries and Taiwan's present situation makes a comparative analysis. Also enplaning Chinese native medicine quality control, regarding Chinese native medicine industry competitive ability promotion importance, but besides the literature back coupling, the secondary material analysis, and distinction depth interview with the official, study grinds the from all walks of life experts, to prove that the influence of quality controlling machinery to the industrial, and even to regarding the industrial organization, the expense market and the internationalization influence. The main conclusions of this research are as follows: First, besides analyzing the present situation of Chinese medicine industry development and found out the problem, positively proposed the industrial competition strategy, and found that quality control has its priority and importance in the correlation competition strategy. Second, from the analyzing of the present situation quality controlling in mainland China and the Asian, we discovered the mechanism of Chinese native medicine quality control has become one of various countries' important strategies, therefore, it may provide the important reference for the development of our Chinese native medicine industry. Third, the quality controlling mechanism of Chinese native medicine will affect the Chinese native medicine industrial structure, the market scale and the commodity internationalization, following regarding industrial management, national policy and international marketing correlation research, will have the its pioneer value. Fourth, this research may be the reference of the government and the industrial development policy, and takes the important research direction to promote the country competitive ability.