Problem: Recently, the demand for more sustainable farming and production has increased due to climate changes and the decreasing biodiversity. Furthermore, in Sweden, more and more milk producers are facing bankruptcy because of the present situation in the dairy industry which also demands social responsibility towards them. Therefore, dairy companies need to embed sustainability into their business model. Previous literatures indicate that sustainable business models which integrate sustainability into organization could maintain and increase profitability and at the same time ensure social and environmental capital in the future. However, there is still a lack of information and empirical data on the scope of how sustainability is embedded into a business. Purpose: to increase understanding of sustainability in dairy company and what sustainability aspect might be important to embed into their business model. Theoretical Framework: The theoretical framework is developed for the purpose of this research. It discusses the definition of Business model and Sustainable business model. Also, two sustainable business model canvases that could be used as analyzing tools to investigate an organization and its operational activities which are presented and compared. This part focuses on presenting framework and explanation of Flourishing business canvas which will be implemented in the analysis. Methodology: The study approaches on a qualitative study of an extreme case where parts of empirical data has been collected from interviews with the case company, the rest of empirical data has been gathered from the case company’s CSR reports and their annual reports. The case company is working with sustainability in their business. Conclusion: As findings of purpose and research question, Arla have embedded sustainability into their business model, however they still need to develop further in their work with sustainability to benefit more from their business model. The case company has embedded all three main contexts of sustainability: economic, social and environmental contexts. However, the focus is more on the financial context. Limitation: The findings need more investigation of other dairy companies to be generalized. Furthermore, this thesis only investigated the current business model.

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Background:   This research paper studies the potential of the Flourishing Business Canvas developed from the new research field of Business Models for Sustainability. Throughout the literature review arguments for the new concept of Business Models for Sustainability are made. Showing also the need for a tool that can help companies to transform towards a BMfS. The Flourishing Business Canvas is the first tool being developed at the moment and is based on the Business Model Canvas of Osterwalder and Pigneur. In this research data from reports from three different fashion companies is used to complete the Flourishing Business Canvasses and to evaluatethe applicability and usefulness of the canvas. Aim:   The purpose of this study is to investigate the potential of the newly developed Flourishing Business Canvas through case studies of secondary data research in the fashion industry. The research will evaluate the applicability and usefulness of the building blocks of the alpha-version of the Flourishing Business Canvas on the basis of information gathered from annual reports, sustainability reports, home pages and academic research. To contribute to the ongoing research of this tool, the research will try to suggest improvements where needed to make the tool suitable for the sustainable development of the fashion industry. Methodology:   The research is performed trough a qualitative research based on three small casestudies. The canvas is completed for three fashion companies, of three different market segments, based on published reports, media articles and research articles. The gaps in the canvas and the usefulness of the answers will be defined. Results:   The results of the research showed that the three companies follow the four mainarguments for a Business Model for Sustainability, but that what they express in their reports is notcompletely what they do in practise. The Flourishing Business Canvas for the three fashioncompanies was easy to complete as an outsider, this was mostly because they were transparentcompanies that published a lot of information. The questions in the Flourishing Business Canvasalso could show well the efforts on economic, social and environmental sustainability. Conclusion:   The Flourishing Business Canvas is a good tool for the fashion companies to show their economic, social and environmental sustainability in a schematic way and on strategic level. Although in general the canvas expresses that it shows true sustainability, two important elements of a sustainable fashion company; circularity and transparency, were not specifically defined.